090213 Iapco Csr Raising The Bar
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090213 Iapco Csr Raising The Bar

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090213 Iapco Csr Raising The Bar 090213 Iapco Csr Raising The Bar Presentation Transcript

  • RAISING THE BAR: Improving CSR implementation in the meetings and events industry By Guy Bigwood MCI Group Sustainability Director
  • My name is Guy Bigwood MCI Group Sustainability Director Responsible for creating and leading the MCI CSR program 2
  • CONVENTION CENTERS MANAGE THE Sustainability HOTEL CHAINS Services ASSOCIATIONS CONSULTING CORPORATE ORGANISATION DESTINATIONS CERTIFICATION COMPANIES
  • And I’m a director of the The leading global community for sustainability education, research, policy and standards for the meetings and event industry
  • But this is where I really like to hang out 5
  • What does CSR really mean?
  • SUSTAINABILITY The practice of fully considering the economic, social and environmental aspects of meetings so that we can meet the needs of the present without compromising the ability of future generations to meet their own needs. 7
  • What are the principles of Sustainability? 8
  • What is Corporate Social Responsibility? Sustainability Transparency Sexism Ethics Philanthropy Corruption Racism Corporate Governance Responsibility Accountability Community Action
  • el e h w he tt en v in re ot n ts e L
  • Lets use a proven CSR model POLICY PLATFORM PRACTICAL FRAMEWORK COMMUNITY.
  • UN Global Compact Vision “Let us choose to unite the power of markets with the authority of universal ideals. Let us choose to reconcile the creative forces of private entrepreneurship with the needs of the disadvantaged and the requirements of future generations” UN Secretary-General Kofi Annan
  • World’s LARGEST voluntary corporate citizenship initiative 6000 participants in 130 countries around the world www.unglobalcompact.org
  • Participating companies embrace, support and enact, within their sphere of influence, 10 universal principles a set of
  • UN Global Compact Principles Environment + Human Rights + Labour Rights + Corruption
  • Human Rights Principle 1: Business should support and respect human rights Principle 2: Business are not complicit in human rights abuses Labour Rights Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining. Principle 4: The elimination of all forms of forced and compulsory labour. Principle 5: The effective abolition of child labour Principle 6: The elimination of discrimination in respect of employment and occupation. Environment Principle 7: Businesses should support a precautionary approach to environmental challenges Principle 8: Undertake initiatives to promote greater environmental responsibility Principle 9: Encourage the development and diffusion of environmentally friendly technologies Corruption Principle 10: Businesses should work against corruption in all its forms, including extortion and bribery 16
  • W h y is t h i s i m p o rt a n t to me a s a P CO?
  • REASONS
  • FAILURE OF ECONOMY
  • Financial crisis predicted to affect global GDP by %
  • BREAKDOWN TRUST
  • GOVERNMENTAL CONTROL
  • THREAT ENVIRONMENTAL catastrophe
  • Climate Change is long term and its effects are only just beginning CO2 2000 1850 1900 1950
  • Stern report predicts global GDP impact up to %
  • SUSTAINABILITY REVOLUTION
  • LOHAS MARKET Lifestyles of Health and Sustainability $206 Billion
  • 61% say that a companies green credentials influence a great deal or somewhat their purchasing decision TNS Green World Dec 2008 Report 13128 respondents in 17 countries
  • GENERATION
  • Paradigm SHIFT
  • Paradigm the Shift effects and is driven by all segments GOVERNMENTS CITIES ASSOCIATIONS VENUES HOTELS CORPORATES SUPPLY CHAIN
  • “From Commitment to Action”
  • Emergence of ASR – Association Social Responsibility
  • 80% of buyers have taken environmental results into account when organising an event 2008 IMEX 5th Annual Survey of Buyers
  • •“86% of buyers believe CSR is influential in event organisation Dec 2008 EIBTM European Buyers Survey
  • Meeting organisers who are planning or expect to plan a green meeting • 51% of independents • 46.8% of corporates • 44.4% association and government planners.quot; US Marketing Media Survey 2009
  • Good Business Sense Oracle OpenWorld 2008 75% - Reduction in on-site paper $235,850 - Direct costs saved. 965 - Trees Saved. $60,000 - Saved by cutting shuttles. 500,000 - Less water bottles 18 - Media articles Source: Meeting Strategies Worldwide
  • W h y is t h i s i m p o rt a n t to me a s a P CO?
  • Increasing CLIENT COMMITMENT GOVERNMENT Legislation COST REDUCTION TALENT Motivation New Opportunities
  • • 33% of associations are increasing budgets to be more sustainable Dec 2008 - AMC Institute
  • FAILURE TO ACT N IS NOT AN OPTIO
  • “We stand at a crossroads.. We can choose short- sighted unilateralism and business as usual. Or we can grasp global cooperation and partnership on a scale never before seen”
  • Its TIME for ACTION
  • Time to RAISE the Bar
  • Poor Meetings Industry CSR Performance LEADERSHIP Fully Integrated Part of DNA and Corporate Value brand value proposition. Sep BEST PRACTICE Add On Reputation management Add on to sales Individual Benefits COMPLIANCE Novalty Add On PR Benefits Sustainable Business Value (Value: creation; preservation; realization)
  • So how do we raise the bar?
  • Clear vision SHARED Commitment
  • Clear Vision To be successful, our long term growth must strike a balance between the needs of the economy, the environment and society. 50 MCI Executive Board
  • Our Commitment is to creating and producing memorable events in the most ethical, safe, environmentally and socially responsible way. .
  • Sign the UN Global Compact
  • Use their systems The GC Performance Model
  • Integrate and not add-on
  • Focus on Integration . Health Environment Social Governance Safety Sales & Operations Finance HR Procurement Marketing
  • Integration – Processes, Resources . Finance Operations HR Sales Coms Supply Employee Product Blog Code of Conduct Code of Conduct Packages Recruitment Sustainable Web & Integration Sales Kit Event Systems Toolkit Measurement File System & System Intranet Social Partnership Guidelines Espresso Green Office Press Policy
  • OUTPERFORM EDUCATION COMMUNITY RESPONSIBLE ACTION SUPPLY CHAIN STANDARDS CERTIFICATION MEASUREMENT REPORTING MCI Sustainability Framework
  • CONCLUSIONS
  • 2. 0 SR to C a se t i on ncre volu ill i E sw ting me e e f i ts abl e ben in usta es s u si n S en b tion Pro v op ot a n is n ti o n bar c the A a is e to r im e T
  • “Those companies with business models that revolve around green practices will have the strongest opportunity of achieving a „sustainable‟ competitive advantage.” Ernst & Young, 2008 60
  • THE END almost
  • “It is not the strongest of the species that survive, nor the most intelligent, but the one most adaptable to change.” - Charles Darwin
  • To learn more www.LessConversationMoreAction.com
  • MCI Offices ABU DHABI - AMSTERDAM - BENGALURU BARCELONA - BELFAST – BERLIN BRUSSELS - BUENOS AIRES - DELHI - DUBAI DUBLIN - GENEVA - GOTHENBURG – HONG KONG LYON – MADRID - MUMBAI - PARIS – PETERSFIELD LONDON - PRAGUE - ROME - SHANGHAI SINGAPORE - STOCKHOLM – STUTTGART TOKYO - VIENNA – ZURICH 66