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RAISING THE BAR:
                                         Improving CSR implementation
                                   ...
My name is Guy Bigwood
MCI Group Sustainability Director
   Responsible for creating and leading the MCI CSR program




 ...
CONVENTION CENTERS
 MANAGE THE
Sustainability      HOTEL CHAINS

Services            ASSOCIATIONS
CONSULTING
             ...
And I’m a director of the



 The leading global community for
 sustainability education, research,
policy and standards f...
But this is where I really like to hang out




                                          5
What does CSR really
      mean?
SUSTAINABILITY
        The practice of fully considering the
       economic, social and environmental
aspects of meetings...
What are the principles of Sustainability?




                                             8
What is Corporate Social
       Responsibility?
           Sustainability
  Transparency        Sexism

        Ethics    ...
el
                                               e
                                           h
                         ...
Lets use a proven CSR model

POLICY PLATFORM
PRACTICAL FRAMEWORK


COMMUNITY.
UN Global Compact Vision

 “Let us choose to unite
  the power of markets
   with the authority of
 universal ideals. Let ...
World’s LARGEST voluntary
  corporate citizenship initiative




6000 participants in 130 countries
         around the wo...
Participating companies
     embrace, support and enact,
          within their sphere of influence,

                    ...
UN Global Compact Principles
  Environment
       +
  Human Rights
       +
  Labour Rights
       +
   Corruption
Human Rights
Principle 1: Business should support and respect human rights
Principle 2: Business are not complicit in huma...
W h y is t h i s
i m p o rt a n t
to me a s a
    P CO?
REASONS
FAILURE OF

ECONOMY
Financial crisis predicted to affect global GDP by




                                              %
BREAKDOWN


TRUST
GOVERNMENTAL

CONTROL
THREAT
ENVIRONMENTAL

catastrophe
Climate Change is long
term and its effects are
only just beginning


              CO2


                            2000...
Stern report predicts global GDP impact up to




                                          %
SUSTAINABILITY

REVOLUTION
LOHAS MARKET
Lifestyles of Health and Sustainability



                                          $206 Billion
61%
    say that a companies green
credentials influence a great deal or
 somewhat their purchasing decision
          TNS...
GENERATION
Paradigm
SHIFT
Paradigm
the                Shift effects and is driven by all segments




                  GOVERNMENTS                 ...
“From Commitment to Action”
Emergence of ASR – Association Social Responsibility
80% of buyers
have taken environmental results
into account when organising an
event
2008 IMEX 5th Annual Survey of Buyers
•“86% of buyers believe CSR is influential
          in event organisation
          Dec 2008 EIBTM European Buyers Survey
Meeting organisers who are planning or
expect to plan a green meeting
   • 51% of independents
   • 46.8% of corporates
  ...
Good Business Sense
Oracle OpenWorld 2008
  75% - Reduction in on-site paper
   $235,850 - Direct costs saved.
          9...
W h y is t h i s
i m p o rt a n t
to me a s a
    P CO?
Increasing CLIENT COMMITMENT

   GOVERNMENT Legislation

      COST REDUCTION

     TALENT Motivation

      New Opportuni...
•




             33%
of associations are increasing
budgets to be more sustainable
         Dec 2008 - AMC Institute
FAILURE TO ACT
                N
IS NOT AN OPTIO
“We stand at a
    crossroads..
We can choose short-
 sighted unilateralism
and business as usual.
Or we can grasp global
...
Its TIME for

ACTION
Time to RAISE the Bar
Poor Meetings Industry CSR Performance



                                                                       LEADERSHI...
So how
do we raise
 the bar?
Clear vision


SHARED
Commitment
Clear Vision

    To be successful, our long term growth
  must strike a balance between the needs of
  the economy, the e...
Our Commitment
is to creating and producing
memorable events in the most
ethical, safe, environmentally
and socially respo...
Sign the UN
Global Compact
Use their systems




The GC Performance Model
Integrate and not add-on
Focus on Integration
                            .

                                  Health
      Environment   Social   ...
Integration – Processes, Resources
                         .

Finance        Operations                    HR          Sa...
OUTPERFORM


                     EDUCATION



    COMMUNITY                       RESPONSIBLE
      ACTION               ...
CONCLUSIONS
2. 0
                                  SR
                           to C                 a se
                    t i on ...
“Those companies with
business models that revolve
 around green practices will
     have the strongest
 opportunity of ac...
THE END
  almost
“It is not the
   strongest of the
species that survive,
     nor the most
 intelligent, but the
one most adaptable
      ...
To learn more


www.LessConversationMoreAction.com
MCI Offices
        ABU DHABI - AMSTERDAM - BENGALURU
               BARCELONA - BELFAST – BERLIN
     BRUSSELS - BUENOS A...
090213 Iapco Csr Raising The Bar
090213 Iapco Csr Raising The Bar
090213 Iapco Csr Raising The Bar
090213 Iapco Csr Raising The Bar
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Transcript of "090213 Iapco Csr Raising The Bar"

  1. 1. RAISING THE BAR: Improving CSR implementation in the meetings and events industry By Guy Bigwood MCI Group Sustainability Director
  2. 2. My name is Guy Bigwood MCI Group Sustainability Director Responsible for creating and leading the MCI CSR program 2
  3. 3. CONVENTION CENTERS MANAGE THE Sustainability HOTEL CHAINS Services ASSOCIATIONS CONSULTING CORPORATE ORGANISATION DESTINATIONS CERTIFICATION COMPANIES
  4. 4. And I’m a director of the The leading global community for sustainability education, research, policy and standards for the meetings and event industry
  5. 5. But this is where I really like to hang out 5
  6. 6. What does CSR really mean?
  7. 7. SUSTAINABILITY The practice of fully considering the economic, social and environmental aspects of meetings so that we can meet the needs of the present without compromising the ability of future generations to meet their own needs. 7
  8. 8. What are the principles of Sustainability? 8
  9. 9. What is Corporate Social Responsibility? Sustainability Transparency Sexism Ethics Philanthropy Corruption Racism Corporate Governance Responsibility Accountability Community Action
  10. 10. el e h w he tt en v in re ot n ts e L
  11. 11. Lets use a proven CSR model POLICY PLATFORM PRACTICAL FRAMEWORK COMMUNITY.
  12. 12. UN Global Compact Vision “Let us choose to unite the power of markets with the authority of universal ideals. Let us choose to reconcile the creative forces of private entrepreneurship with the needs of the disadvantaged and the requirements of future generations” UN Secretary-General Kofi Annan
  13. 13. World’s LARGEST voluntary corporate citizenship initiative 6000 participants in 130 countries around the world www.unglobalcompact.org
  14. 14. Participating companies embrace, support and enact, within their sphere of influence, 10 universal principles a set of
  15. 15. UN Global Compact Principles Environment + Human Rights + Labour Rights + Corruption
  16. 16. Human Rights Principle 1: Business should support and respect human rights Principle 2: Business are not complicit in human rights abuses Labour Rights Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining. Principle 4: The elimination of all forms of forced and compulsory labour. Principle 5: The effective abolition of child labour Principle 6: The elimination of discrimination in respect of employment and occupation. Environment Principle 7: Businesses should support a precautionary approach to environmental challenges Principle 8: Undertake initiatives to promote greater environmental responsibility Principle 9: Encourage the development and diffusion of environmentally friendly technologies Corruption Principle 10: Businesses should work against corruption in all its forms, including extortion and bribery 16
  17. 17. W h y is t h i s i m p o rt a n t to me a s a P CO?
  18. 18. REASONS
  19. 19. FAILURE OF ECONOMY
  20. 20. Financial crisis predicted to affect global GDP by %
  21. 21. BREAKDOWN TRUST
  22. 22. GOVERNMENTAL CONTROL
  23. 23. THREAT ENVIRONMENTAL catastrophe
  24. 24. Climate Change is long term and its effects are only just beginning CO2 2000 1850 1900 1950
  25. 25. Stern report predicts global GDP impact up to %
  26. 26. SUSTAINABILITY REVOLUTION
  27. 27. LOHAS MARKET Lifestyles of Health and Sustainability $206 Billion
  28. 28. 61% say that a companies green credentials influence a great deal or somewhat their purchasing decision TNS Green World Dec 2008 Report 13128 respondents in 17 countries
  29. 29. GENERATION
  30. 30. Paradigm SHIFT
  31. 31. Paradigm the Shift effects and is driven by all segments GOVERNMENTS CITIES ASSOCIATIONS VENUES HOTELS CORPORATES SUPPLY CHAIN
  32. 32. “From Commitment to Action”
  33. 33. Emergence of ASR – Association Social Responsibility
  34. 34. 80% of buyers have taken environmental results into account when organising an event 2008 IMEX 5th Annual Survey of Buyers
  35. 35. •“86% of buyers believe CSR is influential in event organisation Dec 2008 EIBTM European Buyers Survey
  36. 36. Meeting organisers who are planning or expect to plan a green meeting • 51% of independents • 46.8% of corporates • 44.4% association and government planners.quot; US Marketing Media Survey 2009
  37. 37. Good Business Sense Oracle OpenWorld 2008 75% - Reduction in on-site paper $235,850 - Direct costs saved. 965 - Trees Saved. $60,000 - Saved by cutting shuttles. 500,000 - Less water bottles 18 - Media articles Source: Meeting Strategies Worldwide
  38. 38. W h y is t h i s i m p o rt a n t to me a s a P CO?
  39. 39. Increasing CLIENT COMMITMENT GOVERNMENT Legislation COST REDUCTION TALENT Motivation New Opportunities
  40. 40. • 33% of associations are increasing budgets to be more sustainable Dec 2008 - AMC Institute
  41. 41. FAILURE TO ACT N IS NOT AN OPTIO
  42. 42. “We stand at a crossroads.. We can choose short- sighted unilateralism and business as usual. Or we can grasp global cooperation and partnership on a scale never before seen”
  43. 43. Its TIME for ACTION
  44. 44. Time to RAISE the Bar
  45. 45. Poor Meetings Industry CSR Performance LEADERSHIP Fully Integrated Part of DNA and Corporate Value brand value proposition. Sep BEST PRACTICE Add On Reputation management Add on to sales Individual Benefits COMPLIANCE Novalty Add On PR Benefits Sustainable Business Value (Value: creation; preservation; realization)
  46. 46. So how do we raise the bar?
  47. 47. Clear vision SHARED Commitment
  48. 48. Clear Vision To be successful, our long term growth must strike a balance between the needs of the economy, the environment and society. 50 MCI Executive Board
  49. 49. Our Commitment is to creating and producing memorable events in the most ethical, safe, environmentally and socially responsible way. .
  50. 50. Sign the UN Global Compact
  51. 51. Use their systems The GC Performance Model
  52. 52. Integrate and not add-on
  53. 53. Focus on Integration . Health Environment Social Governance Safety Sales & Operations Finance HR Procurement Marketing
  54. 54. Integration – Processes, Resources . Finance Operations HR Sales Coms Supply Employee Product Blog Code of Conduct Code of Conduct Packages Recruitment Sustainable Web & Integration Sales Kit Event Systems Toolkit Measurement File System & System Intranet Social Partnership Guidelines Espresso Green Office Press Policy
  55. 55. OUTPERFORM EDUCATION COMMUNITY RESPONSIBLE ACTION SUPPLY CHAIN STANDARDS CERTIFICATION MEASUREMENT REPORTING MCI Sustainability Framework
  56. 56. CONCLUSIONS
  57. 57. 2. 0 SR to C a se t i on ncre volu ill i E sw ting me e e f i ts abl e ben in usta es s u si n S en b tion Pro v op ot a n is n ti o n bar c the A a is e to r im e T
  58. 58. “Those companies with business models that revolve around green practices will have the strongest opportunity of achieving a „sustainable‟ competitive advantage.” Ernst & Young, 2008 60
  59. 59. THE END almost
  60. 60. “It is not the strongest of the species that survive, nor the most intelligent, but the one most adaptable to change.” - Charles Darwin
  61. 61. To learn more www.LessConversationMoreAction.com
  62. 62. MCI Offices ABU DHABI - AMSTERDAM - BENGALURU BARCELONA - BELFAST – BERLIN BRUSSELS - BUENOS AIRES - DELHI - DUBAI DUBLIN - GENEVA - GOTHENBURG – HONG KONG LYON – MADRID - MUMBAI - PARIS – PETERSFIELD LONDON - PRAGUE - ROME - SHANGHAI SINGAPORE - STOCKHOLM – STUTTGART TOKYO - VIENNA – ZURICH 66
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