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TRANSFORME - Just-in-Time Knowledge as a way of increasing quality and relevance of iddeas in open innovation (OI) programs
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TRANSFORME - Just-in-Time Knowledge as a way of increasing quality and relevance of iddeas in open innovation (OI) programs

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  • 1. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 JUST-IN-TIME KNOWLEDGE AS A WAY OF INCREASING QUALITY AND RELEVANCE OF IDEAS IN OPEN INNOVATION (OI) PROGRAMS GUILLERMO A. BEUCHAT -- TRANSFORME CONSULTORES UNIVERSIDAD ADOLFO IBÁÑEZ, CHILE Bogotá, October 2012
  • 2. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 R&D Innovation The difference between R&D and Innovation: VERY relevant when innovating in a corporate environment
  • 3. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 Innovation: a unique, differentiated value proposal that will generate new revenue, profits or savings
  • 4. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 OPEN Innovation: Open up your idea sources to staff, customers, suppliers, consumers, business partners, academia, etc etc
  • 5. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 Innovate! • How can we reduce energy consumption by 50% • How can we develop a better customer experience in our sales outlets? • What new packaging options will enable us to penetrate the “senior citizen” segment? • What new value-added services can we build around the current product portfolio? OPEN Innovation: Ideas are generated & developed in focused “challenges” posed to specific participant groups or communities
  • 6. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 The benefits: • Fresh, different, multiple perspectives • Quantity and variety of ideas • “Voice of the customer” • Non-biased ideas
  • 7. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 The problems: • Participants don’t KNOW enough about the challenge subject matter • Many ideas are NOT RELEVANT • QUALITY of ideas is low • Participants REINVENT THE WHEEL • Difficulty in DEFINING the idea correctly
  • 8. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 Just-in-Time DELIVER the right knowledge, to the right people, in the right “format”, just-in-time
  • 9. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 The RIGHT knowledge in OI is challenge-specific
  • 10. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 The RIGHT people in OI are also challenge-specific groups and individuals
  • 11. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 The RIGHT format in OI is short, visual, “header” + short clip + “read more…” Solution: KnowledgeCLIPS
  • 12. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 JUST-IN-TIME in OI means “fed in” just before & during ideation process
  • 13. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 Hypothesis: Delivering Just-in-Time “KnowledgeCLIPS” to participants will increase quality and relevance of ideas in OI challenges
  • 14. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 Bridging the gap from theory to practice: Proof of Concept in three Innovation Management Programs in different industries in Latin America Airline Building Materials Petrochemical
  • 15. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 Actividades de Transformación de la Cultura Motivación e Incentivos Capacitación y Formación Comunicación y colaboración Plataforma Tecnológica de apoyo Gestión del Portafolio de Ideas y Proyectos Gestión Colaborativa y Comunidades Gestión del Conocimiento Capacitación y Comunicación Actividades de Vigilancia del Entorno y Gestión del Conocimiento Captura de Concimiento Estructurado Análisis y Procesamiento de Información Difusión y disponibilización focalizada y oportuna Proceso de Generación y Captación de Ideas Innovadoras PORTFOLIO Proceso de Selección y Priorización (IDEA SCREENING) 1 2Evaluación formal Plan de Implemen tación Implementación del Proyecto Feedback y Auditoría de Resultados IDEAS PROPUESTAS PROYECTOS Perfeccio- namiento, Pruebas y Prototipos Definición de la Estrategia y Modelo Operacional para la Innovación Metodología TRANSFORME Innovación con Resultados© Our Innovation Management Programs implement a proprietary methodology and the BrightIdea IMS software platform to obtain results in 12-18 months
  • 16. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 Actividades de Transformación de la Cultura Motivación e Incentivos Capacitación y Formación Comunicación y colaboración Plataforma Tecnológica de apoyo Gestión del Portafolio de Ideas y Proyectos Gestión Colaborativa y Comunidades Gestión del Conocimiento Capacitación y Comunicación Just-in-Time Knowledge Delivery Knowledge scanning & processing KnowledgeCLIP creation JIT Knowledge delivery Proceso de Generación y Captación de Ideas Innovadoras PORTFOLIO Proceso de Selección y Priorización (IDEA SCREENING) 1 2Evaluación formal Plan de Implemen tación Implementación del Proyecto Feedback y Auditoría de Resultados IDEAS PROPUESTAS PROYECTOS Perfeccio- namiento, Pruebas y Prototipos Definición de la Estrategia y Modelo Operacional para la Innovación Metodología TRANSFORME Innovación con Resultados©
  • 17. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 A formal process to create-deliver KnowledgeCLIPS was put in place
  • 18. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 KnowledgeCLIP creation was automated as much as possible
  • 19. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 KnowledgeCLIP delivery was implemented in BrightIdea IMS & complemented with email + printed material
  • 20. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 RESULTS: Building Materials
  • 21. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 RESULTS: Petrochemicals
  • 22. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 RESULTS: Airline
  • 23. ©TRANSFORME Consultores 2012 www.transforme.cl +56 2 5709401 Idea quality and relevance improvement is significant KnowledgeCLIPS method is easy to implement, although labour intensive and requires deep industry knowledge Using the right technology “mix” of tools for KnowledgeCLIP production and JIT delivery is critical TECHNICAL challenges get LESS ideas, but BETTER ideas Conclusions