McCann MIA Agency Credentials

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    4 Favorites

    McCann MIA Agency Credentials - Presentation Transcript

    1.  
    2.  
    3. What McCann MIA is not
      • An advertising agency that is trying to break regional or global alignments
      • A consulting firm
      • A US Hispanic agency
      • Another pass-through agency based in Miami
      • A new logo on our door
    4. What McCann MIA is
      • A think tank
      • A knowledge center
      • A business hub
      • An entity open to any company with a regional business (or regional aspirations)
      • A partner that puts skin in the game, crafting the strategy also performing the execution if needed
    5. A multi-disciplinary center of excellence for the development of marketing communication solutions that create demand for international companies with operations across Latin America. Our value proposition
    6. We create Consumer-centric, platform-neutral, brand-driven communications solutions, tailor made for Latin America McCann MIA: Truly platform and geography neutral Consumer Engagement
    7. With a senior team based in Miami Martin Ortells Integrator by excellence has lead project on every field known to man Rafael Camacho Almost 30 years of experience wrestling with the most complicated marketing challenges throughout the region Rodrigo Perri Brazilian by birth, citizen of the world by choice. Marketing guts with strong technology flavor Carlos Gutierrez Globetrotter channel specialist, media expert and digital entrepreneur Daniel Monrroy Global ideas from Mexico to the world Chavo D’Emilio One of the most renowned content creators of Latin America Josafat Solis Creative metamorphed into planner with the most accute eye to unearth actionable insights Giacomo Bertaina Impassioned multicultural digital mind with 15+ years of experience and a pioneer in digital marketing strategy
    8. and our clients…
    9. We have the knowledge
      • 600 hour of qualitative investigation
      • 3000+ quantitative interviews
      • Over 3 million dollars in syndicated research
      Every Year
    10. Curiosity Panel Wave Planners Community
      • Specialized unit, focused on the emerging consumer.
      • Qualitative tool to track the constantly evolving consumers in the region.
      • A permanent panel of consumers in Argentina, Brazil, Chile & Mexico on media and product consumption habits.
      • An online research software that gathers and sorts information in real time.
      • Yearly global research on Social Media activity
      • Community of interconnected strategic planners throughout Latin America.
    11. UMCA Matrix BPT
      • Optimal touch points mix including media, POS, mobile and more.
      • Determines budget allocation across all contact points.
      • Multimedia budget optimizer
      • Identifies business potential across different target groups
      • buzz in the digital space.
    12. Our business focus
      • Our robust knowledge center allows us not only to have a unique interpretative perspective of the Latin America reality but also to translate it into real business opportunities
    13.  
      • 4-group segmentation: multitasking moms, Up-to-date traditionalists, neo-feminists and transgressor liberals
      • Redefine patterns of consumption and spending
      Central America Wal-Mart
    14.  
    15. Limited brand appeal Evolving concerns
    16. Re-excite Chevrolet brand perception to increase (future) consumers’ consideration. Create a dialogue with Gen Y audience. Learn
    17. A collaborative road trip guide to Latin America, Africa and Middle East An open interface (API) that integrates popular social sites
    18. Platform is running with hundreds of published trips. The project – and Chevrolet – were mentioned in blogs and social networks over 1000 times. 50% of the site’s traffic comes from referring sites. 500K watched in a month. More than 1 million people interacted with campaign messages in 2008, generating more than 2 million interactions (video, visits, blog comments, blogs). Over 7% of the people who visited the site continued surfing the Web and visited the Chevrolet brand site, a high figure for such activity.
      • We are flexible and integrated
      • We operate on an open architecture approach
      • We have unparallel talent
      • We have rich knowledge and resources
      • We engage consumers in every touch point
      • We reach every corner of Latin America
      • We generate real results for our clients

    + Giacomo BertainaGiacomo Bertaina, 1 month ago

    custom

    296 views, 4 favs, 0 embeds more stats

    McCann MIA marketing communication agency credentia more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 296
      • 296 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 4
    • Downloads 0
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories