McCann MIA Agency Credentials

What McCann MIA is not

An advertising agency that is trying to break regional or global alignments

A consulting firm

A US Hispanic agency

Another pass-through agency based in Miami

A new logo on our door

What McCann MIA is

A think tank

A knowledge center

A business hub

An entity open to any company with a regional business (or regional aspirations)

A partner that puts skin in the game, crafting the strategy also performing the execution if needed

A multi-disciplinary center of excellence for the development of marketing communication solutions that create demand for international companies with operations across Latin America. Our value proposition

We create Consumer-centric, platform-neutral, brand-driven communications solutions, tailor made for Latin America McCann MIA: Truly platform and geography neutral Consumer Engagement

With a senior team based in Miami Martin Ortells Integrator by excellence has lead project on every field known to man Rafael Camacho Almost 30 years of experience wrestling with the most complicated marketing challenges throughout the region Rodrigo Perri Brazilian by birth, citizen of the world by choice. Marketing guts with strong technology flavor Carlos Gutierrez Globetrotter channel specialist, media expert and digital entrepreneur Daniel Monrroy Global ideas from Mexico to the world Chavo D’Emilio One of the most renowned content creators of Latin America Josafat Solis Creative metamorphed into planner with the most accute eye to unearth actionable insights Giacomo Bertaina Impassioned multicultural digital mind with 15+ years of experience and a pioneer in digital marketing strategy

and our clients…

We have the knowledge

600 hour of qualitative investigation

3000+ quantitative interviews

Over 3 million dollars in syndicated research

Every Year

Curiosity Panel Wave Planners Community

Specialized unit, focused on the emerging consumer.

Qualitative tool to track the constantly evolving consumers in the region.

A permanent panel of consumers in Argentina, Brazil, Chile & Mexico on media and product consumption habits.

An online research software that gathers and sorts information in real time.

Yearly global research on Social Media activity

Community of interconnected strategic planners throughout Latin America.

UMCA Matrix BPT

Optimal touch points mix including media, POS, mobile and more.

Determines budget allocation across all contact points.

Multimedia budget optimizer

Identifies business potential across different target groups

buzz in the digital space.

Our business focus

Our robust knowledge center allows us not only to have a unique interpretative perspective of the Latin America reality but also to translate it into real business opportunities

4-group segmentation: multitasking moms, Up-to-date traditionalists, neo-feminists and transgressor liberals

Redefine patterns of consumption and spending

Central America Wal-Mart

Limited brand appeal Evolving concerns

Re-excite Chevrolet brand perception to increase (future) consumers’ consideration. Create a dialogue with Gen Y audience. Learn

A collaborative road trip guide to Latin America, Africa and Middle East An open interface (API) that integrates popular social sites

Platform is running with hundreds of published trips. The project – and Chevrolet – were mentioned in blogs and social networks over 1000 times. 50% of the site’s traffic comes from referring sites. 500K watched in a month. More than 1 million people interacted with campaign messages in 2008, generating more than 2 million interactions (video, visits, blog comments, blogs). Over 7% of the people who visited the site continued surfing the Web and visited the Chevrolet brand site, a high figure for such activity.