Social Networks and International Education
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Social Networks and International Education

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An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for ...

An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.

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Social Networks and International Education Social Networks and International Education Presentation Transcript

  • Social Media andInternational Education
    Gene Begin M’07 Vanessa Theoharis ‘10
    Marketing Director Marketing Coordinator
    Undergraduate School Undergraduate School
    Babson College Babson College
  • Social Media
    A shift in how people discover, read and share news, information and content (Wikipedia)
    Social Media…
    is more popular than e-mail. *
    And porn. **
    * Mashable.com
    ** TIME magazine
  • 3 Steps to Social Media Use
    Be A Consumer First
    Learn -  Learn your way around the space and discover how other users are utilizing the platform.
    Interact - Now that you have a sense of the space, use it more frequently and understand its intricacies. Communicate and be a part of the conversation.
    Engage - Now that you've built relationships and have become knowledgeable of the space, share content and conversation that will engage your new connections.
    "social media allows you to understand your brand"
    - Tamsen McMahon, Sametz Blackstone Associates
  • Facebook
    • Ranks #1 for time spent and page views - Compete's "Top 10 Sites Ranked By: Total Time Spent"
    • 3rd largest country and only 6 years old
    August 2008: 100 million users
    April 2009: 200 million users
    September 2009300 million users
    January 2010400 million users
    Today:
    500 million users
    HALF A MILLION NEW USERS EVERY DAY!!!
  • Facebook
    • Fan pages, events, groups, individual status updates
    www.facebook.com/babsoncollege
    (drive traffic to your website:7th, 5th and 8th in past 3 years)
    Groups and Fan Pages allow for communication without being “friends”
  • Facebook Student Communications
    Students are compartmentalizing use of social media outlets
    Facebook: Strictly social networking
    Used to maintain long distance relationships and past friendships
    Friend requests, wall posts, and messaging
    Not used to network / find new contacts
    Other key features for on-campus use:
    Events Planning and Marketing
    Photo Sharing (2.5 billion photos uploaded each month)
    Groups(Example: Auction of the Week)
    UG Staff Guidelines: Friend Requests with Students
    • Do not initiate the request due to power of authority
    • Feel free to respond based on personal comfort level
  • Facebook and Education Abroad
  • Facebook Internationally
    June 2010; provided by vincos.it
  • Twitter
    • Twitter.com up 1105% from 6 million users to 73 million in one year
    • Now at 190 million users
    • 50 million tweets per day
    • 600 tweets per second
    • 63% of users < 35 years old
    • 18-29 year olds are widest adopters (14% of US population)
    • Variety of usage strategies
    • customer service
    • product/service promotion
    • brand monitoring
    • professional development
  • Twitter ProfilePromotional Structures
    Organizational
    Spokesmodel
    Personal & Organizational Mix
  • Twitter Student Communications
    • Twitter: Mainly for personal connections
    • Status updates
    • Sharing of news and events
    • Students with public profiles more open to the platform as a connection tool
    • Marketing students and courses more fully exploring the usage of twitter
    • Organizations experimenting as a free marketing channel
    • CAB
    • Babson Players
    • A few FME Businesses
  • Twitter and Education Abroad
  • LinkedIn
    • Objective is to link business professionals and businesses together
    • Individual profiles
    • Ability to message without sharing personal contact info
    • Groups are designed to “help youstay informed and keep in touchwith people that share your interests.”
    • Groups serve as connections withthose with common interests
    • Groups/business profiles are more for connection vs. promotion
    • Discussions, recommendations, sharing of content
  • LinkedIn Examples
    Babson College Community
    My Groups
    1. Learn 2. Interact 3. Engage
  • LinkedInStudent Communications
    • LinkedIn: Professional networking
    • Students understanding the importance of collegiate networking↓ Connecting with students NOW to leverage connections LATER
    • Best way to professionally connect with students
    • Students value the benefits of connecting to professionals
    • Teach and encourage students!
  • YouTube
    Capture content whenever possible!
  • Blogs
  • Community Networks
  • Managing an Online Presence
    • Promote programs
    • Share community stories
    • Have fun!
    • Link to web site
    • Promote via Twitterand/or Facebook
    • Connect students to alumni and employers
    • Monitor jobs & career interest groups
    • Promote Events
    • Link to web site
    • Promote programs, web site and blogs
    • Groups for student interaction
    • Promote all social media platforms
    • Blog feeds
    • Twitter feeds
    • Embedded videos
    • Promote programs, web site and blogs
    • Listen, Interact & Engage
  • Promoting StudentCreated Content
    • Leveraging non-sponsored student content
    • Blogs
    • Videos
    • Twitter
    • Babson Example: Arming students with flip-cams for events and promotions
  • Social Media Takes Time
    Adapted from work by Aliza Sherman and Beth Kanter
  • Tweetdeck Example
  • Discussion
    • What social media tools does your office currently use? How have they been successful or unsuccessful?
    • Which of these tools could you use for students studying abroad?
    Before - During - After
  • Discussion Examples
    • Before
    • Facebook
    • Promotion – Events and info sessions
    • Engagement – With other students
    • Community Building – With each other
    • Past Blogs
    • During
    • Blogs – Students, faculty, and staff sharing experiences
    • Twitter – Students, faculty, and staff sharing experiences
    • After
    • Blogs – Debrief/cultural readjustment
    • Facebook
    • Connection with each other post-experience with newly interested students
    • LinkedIn
    • Market your experience
    • Connect/network with alumni with similar experiences
  • Key Takeaways
    Social Media as a Promotional Tool
    Learn 2. Interact 3. Engage
    • Social media is conversation
    • Conversation = Promotion
    • Know your audience
    • Clear objectives and measurable goals
    • Leveraging student created content
    • Before - During - After
    • Maintaining long-term network
    Social Media as an Education Abroad Tool
  • Questions?
    Don’t hesitate to contact us with any questions.
    Gene Begin Vanessa Theoharis
    gbegin@babson.eduvtheoharis1@babson.edu
    Twitter:@gbegin Twitter:@vanessaTsmiles
    http://www.linkedin.com/in/genebeginhttp://www.linkedin.com/in/vanessatheoharis