Social Networks and International Education

954
-1

Published on

An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
954
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • GB
  • GB – new data and screenshots
  • VT to update
  • VT to update
  • VT to update
  • GB
  • GB to update screenshots
  • GB
  • GB
  • VT
  • VT
  • VT
  • VT
  • VT
  • GB
  • GB
  • GB
  • GB/VT
  • GB
  • Social Networks and International Education

    1. 1. Social Media andInternational Education<br />Gene Begin M’07 Vanessa Theoharis ‘10<br />Marketing Director Marketing Coordinator<br />Undergraduate School Undergraduate School<br />Babson College Babson College<br />
    2. 2. Social Media<br />A shift in how people discover, read and share news, information and content (Wikipedia)<br />Social Media…<br />is more popular than e-mail. * <br />And porn. **<br />* Mashable.com<br />** TIME magazine<br />
    3. 3. 3 Steps to Social Media Use<br />Be A Consumer First<br />Learn -  Learn your way around the space and discover how other users are utilizing the platform. <br />Interact - Now that you have a sense of the space, use it more frequently and understand its intricacies. Communicate and be a part of the conversation. <br />Engage - Now that you've built relationships and have become knowledgeable of the space, share content and conversation that will engage your new connections. <br />"social media allows you to understand your brand"<br />- Tamsen McMahon, Sametz Blackstone Associates<br />
    4. 4. Facebook<br /><ul><li> Ranks #1 for time spent and page views - Compete's "Top 10 Sites Ranked By: Total Time Spent"
    5. 5. 3rd largest country and only 6 years old</li></ul>August 2008: 100 million users<br />April 2009: 200 million users<br />September 2009300 million users<br />January 2010400 million users <br />Today:<br />500 million users<br />HALF A MILLION NEW USERS EVERY DAY!!!<br />
    6. 6. Facebook<br /><ul><li> Fan pages, events, groups, individual status updates</li></ul>www.facebook.com/babsoncollege<br />(drive traffic to your website:7th, 5th and 8th in past 3 years)<br />Groups and Fan Pages allow for communication without being “friends”<br />
    7. 7. Facebook Student Communications<br />Students are compartmentalizing use of social media outlets<br />Facebook: Strictly social networking <br />Used to maintain long distance relationships and past friendships<br />Friend requests, wall posts, and messaging<br />Not used to network / find new contacts<br />Other key features for on-campus use:<br />Events Planning and Marketing<br />Photo Sharing (2.5 billion photos uploaded each month)<br />Groups(Example: Auction of the Week)<br />UG Staff Guidelines: Friend Requests with Students<br /><ul><li> Do not initiate the request due to power of authority
    8. 8. Feel free to respond based on personal comfort level</li></li></ul><li>Facebook and Education Abroad<br />
    9. 9. Facebook Internationally<br />June 2010; provided by vincos.it<br />
    10. 10. Twitter <br /><ul><li> Twitter.com up 1105% from 6 million users to 73 million in one year
    11. 11. Now at 190 million users
    12. 12. 50 million tweets per day
    13. 13. 600 tweets per second
    14. 14. 63% of users < 35 years old
    15. 15. 18-29 year olds are widest adopters (14% of US population)
    16. 16. Variety of usage strategies
    17. 17. customer service
    18. 18. product/service promotion
    19. 19. brand monitoring
    20. 20. professional development</li></li></ul><li>Twitter ProfilePromotional Structures<br />Organizational<br />Spokesmodel<br />Personal & Organizational Mix<br />
    21. 21. Twitter Student Communications<br /><ul><li> Twitter: Mainly for personal connections
    22. 22. Status updates
    23. 23. Sharing of news and events
    24. 24. Students with public profiles more open to the platform as a connection tool
    25. 25. Marketing students and courses more fully exploring the usage of twitter
    26. 26. Organizations experimenting as a free marketing channel
    27. 27. CAB
    28. 28. Babson Players
    29. 29. A few FME Businesses</li></li></ul><li>Twitter and Education Abroad<br />
    30. 30. LinkedIn<br /><ul><li> Objective is to link business professionals and businesses together
    31. 31. Individual profiles
    32. 32. Ability to message without sharing personal contact info
    33. 33. Groups are designed to “help youstay informed and keep in touchwith people that share your interests.”
    34. 34. Groups serve as connections withthose with common interests
    35. 35. Groups/business profiles are more for connection vs. promotion
    36. 36. Discussions, recommendations, sharing of content</li></li></ul><li>LinkedIn Examples<br />Babson College Community<br />My Groups<br />1. Learn 2. Interact 3. Engage<br />
    37. 37. LinkedInStudent Communications<br /><ul><li> LinkedIn: Professional networking
    38. 38. Students understanding the importance of collegiate networking↓ Connecting with students NOW to leverage connections LATER
    39. 39. Best way to professionally connect with students
    40. 40. Students value the benefits of connecting to professionals
    41. 41. Teach and encourage students!</li></li></ul><li>YouTube<br />Capture content whenever possible!<br />
    42. 42. Blogs<br />
    43. 43. Community Networks<br />
    44. 44. Managing an Online Presence<br /><ul><li> Promote programs
    45. 45. Share community stories
    46. 46. Have fun!
    47. 47. Link to web site
    48. 48. Promote via Twitterand/or Facebook
    49. 49. Connect students to alumni and employers
    50. 50. Monitor jobs & career interest groups
    51. 51. Promote Events
    52. 52. Link to web site
    53. 53. Promote programs, web site and blogs
    54. 54. Groups for student interaction
    55. 55. Promote all social media platforms
    56. 56. Blog feeds
    57. 57. Twitter feeds
    58. 58. Embedded videos
    59. 59. Promote programs, web site and blogs
    60. 60. Listen, Interact & Engage</li></li></ul><li>Promoting StudentCreated Content<br /><ul><li> Leveraging non-sponsored student content
    61. 61. Blogs
    62. 62. Videos
    63. 63. Twitter
    64. 64. Babson Example: Arming students with flip-cams for events and promotions</li></li></ul><li>Social Media Takes Time<br />Adapted from work by Aliza Sherman and Beth Kanter<br />
    65. 65. Tweetdeck Example<br />
    66. 66. Discussion<br /><ul><li>What social media tools does your office currently use? How have they been successful or unsuccessful?
    67. 67. Which of these tools could you use for students studying abroad?</li></ul>Before - During - After<br />
    68. 68. Discussion Examples<br /><ul><li>Before
    69. 69. Facebook
    70. 70. Promotion – Events and info sessions
    71. 71. Engagement – With other students
    72. 72. Community Building – With each other
    73. 73. Past Blogs
    74. 74. During
    75. 75. Blogs – Students, faculty, and staff sharing experiences
    76. 76. Twitter – Students, faculty, and staff sharing experiences
    77. 77. After
    78. 78. Blogs – Debrief/cultural readjustment
    79. 79. Facebook
    80. 80. Connection with each other post-experience with newly interested students
    81. 81. LinkedIn
    82. 82. Market your experience
    83. 83. Connect/network with alumni with similar experiences</li></li></ul><li>Key Takeaways<br />Social Media as a Promotional Tool<br />Learn 2. Interact 3. Engage<br /><ul><li> Social media is conversation
    84. 84. Conversation = Promotion
    85. 85. Know your audience
    86. 86. Clear objectives and measurable goals
    87. 87. Leveraging student created content
    88. 88. Before - During - After
    89. 89. Maintaining long-term network</li></ul>Social Media as an Education Abroad Tool<br />
    90. 90. Questions?<br />Don’t hesitate to contact us with any questions.<br />Gene Begin Vanessa Theoharis<br />gbegin@babson.eduvtheoharis1@babson.edu<br />Twitter:@gbegin Twitter:@vanessaTsmiles<br />http://www.linkedin.com/in/genebeginhttp://www.linkedin.com/in/vanessatheoharis<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×