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Blogs and Twitter: Capturing Real-time Experiences for Engagement and Promotion
 

Blogs and Twitter: Capturing Real-time Experiences for Engagement and Promotion

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Blogging platforms as well as micro-blogging platforms such as Twitter are extremely valuable channels for institutions and education abroad advisors to promote to, as well as engage, all of their ...

Blogging platforms as well as micro-blogging platforms such as Twitter are extremely valuable channels for institutions and education abroad advisors to promote to, as well as engage, all of their constituent types. This presentation overviews both platforms and their distribution channels within an institution’s online presence, outlines content ownership and strategy models for each platform, and shares best practices and challenges that peers have experienced.

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    Blogs and Twitter: Capturing Real-time Experiences for Engagement and Promotion Blogs and Twitter: Capturing Real-time Experiences for Engagement and Promotion Presentation Transcript

    • Blogs & Twitter:Capturing Real-Time Experiencesfor Engagement & Promotion
      Gene Begin
      Digital Marketing DirectorBabson College
      Vanessa Theoharis
      Marketing Coordinator
      Undergraduate School, Babson College
    • Audiences
      Prospective Students
      Current Undergrads
      Current Grads
      Faculty & Staff
      International Students
      Business Community (Recruiters, Exec Ed, Entrepreneurs, etc.)
      Alumni
      Parents & Families
      Research Community
    • BLOGS
    • Blogging Platforms
      WordPress
      Blogger
      Hubspot
      Tumblr
      Twitter
    • Content Contributor Models
      • Staff Coordinated
      • Off-shore courses, volunteer programs abroad, etc.
      • Student Owned
      • Individual content produced without college support
      • Student College-Branded
      • Online ambassadors; centered around the person
      • Program-Specific Student Bloggers
      • Abroad program, admission, 1st year programs, internships, etc.
    • Consuming the Content
    • Distribution Channels
      Website
      Share This
      Facebook
      Twitter
      LinkedIn
      Blog Readers
      Integration with Print
    • Best Practices
      • Interactive; keep user engaged
      • Editorial process
      • Include links
      • Tagging, categories
      • Titling
      • Try adding title last
      • Bad: Habitat – Day 3 or Blog Post #88
      • Good: Applying Babson’s Entrepreneurial Education to the Orphanage
      Top 10 Places to Study Abroad
    • TWITTER
    • Content Contributor Models
      • Staff coordination
      • Off-shore courses, volunteer programs abroad (i.e. @BabsonBRIC)
      • Student College-Branded
      • Online ambassadors
      • Student Owned
      • Individual content produced without college support
      • General Accounts
      • International Program Office
      • Per Program
    • Consuming the Content
      Customer Service
    • Tweeting the Study Abroad Experience
      • Pre: general OIP account, promotion of events and programs
      • During: student-created content, capturing real-time experiences
      • Post: general OIP account, follow-up promotion, re-entry
    • Distribution Channels
      • How to reach Twitterers
      • Directories (CampusTweet, Wefollow.com, etc.)
      • Twitter lists
      • Hashtag searches (#studyabroad, #highered, #basaa, etc.)
      • Brand monitoring
      • Engage in conversation
      • How to reach NON-Twitterers
      • Website – account and hashtag streams
      • Facebook
      • Physical Presence – TVs or computers streaming tweets
      • At events (Education Aboard Fairs, Orientation, etc.)
      • In main office (at check-in)
    • Best Practices
      • Editorial process
      • Links to share content (your own and others)
      • Ample space for RT-ing
      • Interacting with Twitter community
      • Ask questions and answer questions
      • Continuous brand monitoring
      • Listsand searches
    • Twitter Applications & Platforms
      • Twitter.com
      • Tweetdeck
      • CoTweet
      • HootSuite
      • EasyTweets
      • Tweetie
      • Seesmic
      • Digsby
      • Echofon
      • Mobile
      (apps for iPhone, Android, Blackberry)
      • UberTwitter
      • Twitterberry, etc.
    • Managing an Online Presence
      • Link to web site
      • Promote via Twitter and/or Facebook
      • Connect students to alumni and employers
      • Monitor jobs & career interest groups
      • Promote Events
      • Link to web site
      • Promote programs, web site and blogs
      • Groups for niche student interaction
      • Promote programs, web site and blogs
      • Listen, Interact & Engage
      • Promote all social media platforms
    • Key Takeaways
      • To Each Their Own… Content Contributor Model
      • Conversation = Promotion
      • Leverage Student-Created Content
      • Pre > During > Post
      • Editorial Process
      • Extend the Content
    • Questions?
      Don’t hesitate to contact us with any questions.
      Gene Begin Vanessa Theoharis
      gbegin@babson.eduvtheoharis1@babson.edu
      @gbegin @vanessaTsmiles
      www.linkedin.com/in/genebeginwww.linkedin.com/in/vanessatheoharis