Running your first geeky or tech event presented at encampment uk 2011

Running your first “Geeky” or Tech Event Mecca Ibrahim Head of Social Media Great British Chefs Presentation at EncampmentUK - Mecca Ibrahim

RUNNING YOUR FIRST GEEKY EVENT
Who to invite & how?
Convince your boss – with a “spreadsheet of pain” – Traffic, followers, FB page, what they blog about etc etc – in a nutshell – are they cool & are they likely to talk about it!
Easiest way was through Twitter & follow up by email!

Finding sponsors
Choose ones that “get” social media & geeks
Helps if you don’t have to explain Twitter to them

Finding sponsors
Tell them what exposure they could potentially get – blog posts, tweets, mentions, awareness, exposure to overseas markets etc

Finding sponsors
Really tailor your approach – find out what tech spaces they are already in, what they are tweeting about, who they are following, what they do on Facebook – you need to understand what things will be a good ROI – “return on investment” – what’s in it for them.
Numbers are important - what exposure can you give them
Engagement is important – how will the event make people “feel” about the brand – eg why should Converse sponsor a tech event
Photos are important – show examples of how the brand will be blogged about & pictured – take good pictures in advance of the event

Finding sponsors
Try to visit them in person, your concept may be hard to explain, but may be much easier to show

Before the event
Build expectation & curiosity – create a buzz
Remind attendees of the event once, then again, and then some more – build up anticipation with Tweets, blog posts, establish hashtag as soon as you can ideally weeks in advance.
Make others wonder what they would be missing by not being there.

How to get your event talked about
Do “sweat the small stuff”
Importance of “social objects”– objects that people talk about and make them feel a special way about the person that gives them
Importance of making your event memorable
Attention to detail is key – make people surprised that you thought about “the small stuff”.

Getting your event talked about - Use MOO print – ultimate in social objects

Getting your event talked about
Make friends with your local pound shop – contens for goodie bags, raffle prizes, presents for volunteers etc - needn’t be expensive, but must be thoughtfu l

Make friends with your pound shop – the goodie bags, invites, note paper etc - needn’t be expensive

Not all Lanyards are equal

Not all Lanyards are equal
Get ones with memory sticks, attach ribbons to badges, get ones with stretchy things on them for swiping key cards at work

Buy promotional items that look more expensive than they cost because of shape, quality of paper, be thoughtful

Thank everyone who attended – sponsors & attendees
Try to thank sponsors in person
Try to upload all official photos ASAP after the event – ideally yours should be the first people see
Show them tweets, photos, brochures , hashtags
After the event

Want more info, contact me at: [email_address] @gbchefs @anniemole Presentation at EncampmentUK - Mecca Ibrahim

Running your first geeky or tech event presented at encampment uk 2011

by Great British Chefs

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Running your first geeky or tech event presented at encampment uk 2011 Presentation Transcript