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Running your first geeky or tech event   presented at encampment uk 2011
 

Running your first geeky or tech event presented at encampment uk 2011

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Based on learnings from running #gbcfoodcrawl - Great British Chef's first event for bloggers

Based on learnings from running #gbcfoodcrawl - Great British Chef's first event for bloggers

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    Running your first geeky or tech event   presented at encampment uk 2011 Running your first geeky or tech event presented at encampment uk 2011 Presentation Transcript

    • Running your first “Geeky” or Tech Event Mecca Ibrahim Head of Social Media Great British Chefs Presentation at EncampmentUK - Mecca Ibrahim
    • RUNNING YOUR FIRST GEEKY EVENT
      • Who to invite & how?
        • Convince your boss – with a “spreadsheet of pain” – Traffic, followers, FB page, what they blog about etc etc – in a nutshell – are they cool & are they likely to talk about it!
        • Easiest way was through Twitter & follow up by email!
    • RUNNING YOUR FIRST GEEKY EVENT
      • Finding sponsors
        • Choose ones that “get” social media & geeks
        • Helps if you don’t have to explain Twitter to them
    • RUNNING YOUR FIRST GEEKY EVENT
      • Finding sponsors
        • Tell them what exposure they could potentially get – blog posts, tweets, mentions, awareness, exposure to overseas markets etc
    • RUNNING YOUR FIRST GEEKY EVENT
      • Finding sponsors
        • Really tailor your approach – find out what tech spaces they are already in, what they are tweeting about, who they are following, what they do on Facebook – you need to understand what things will be a good ROI – “return on investment” – what’s in it for them.
        • Numbers are important - what exposure can you give them
        • Engagement is important – how will the event make people “feel” about the brand – eg why should Converse sponsor a tech event
        • Photos are important – show examples of how the brand will be blogged about & pictured – take good pictures in advance of the event
    • RUNNING YOUR FIRST GEEKY EVENT
      • Finding sponsors
        • Try to visit them in person, your concept may be hard to explain, but may be much easier to show
    • RUNNING YOUR FIRST GEEKY EVENT
      • Before the event
        • Build expectation & curiosity – create a buzz
        • Remind attendees of the event once, then again, and then some more – build up anticipation with Tweets, blog posts, establish hashtag as soon as you can ideally weeks in advance.
        • Make others wonder what they would be missing by not being there.
    • RUNNING YOUR FIRST GEEKY EVENT
      • How to get your event talked about
        • Do “sweat the small stuff”
        • Importance of “social objects”– objects that people talk about and make them feel a special way about the person that gives them
        • Importance of making your event memorable
        • Attention to detail is key – make people surprised that you thought about “the small stuff”.
    • RUNNING YOUR FIRST GEEKY EVENT
      • Getting your event talked about - Use MOO print – ultimate in social objects
    • RUNNING YOUR FIRST GEEKY EVENT
      • Getting your event talked about
      • Make friends with your local pound shop – contens for goodie bags, raffle prizes, presents for volunteers etc - needn’t be expensive, but must be thoughtfu l
    • RUNNING YOUR FIRST GEEKY EVENT
      • Getting your event talked about
      • Make friends with your pound shop – the goodie bags, invites, note paper etc - needn’t be expensive
    • RUNNING YOUR FIRST GEEKY EVENT
      • Getting your event talked about
      • Not all Lanyards are equal
    • RUNNING YOUR FIRST GEEKY EVENT
      • Getting your event talked about
      • Not all Lanyards are equal
      • Get ones with memory sticks, attach ribbons to badges, get ones with stretchy things on them for swiping key cards at work
    • RUNNING YOUR FIRST GEEKY EVENT
      • Getting your event talked about
      • Buy promotional items that look more expensive than they cost because of shape, quality of paper, be thoughtful
    • RUNNING YOUR FIRST GEEKY EVENT
      • Thank everyone who attended – sponsors & attendees
      • Try to thank sponsors in person
      • Try to upload all official photos ASAP after the event – ideally yours should be the first people see
      • Show them tweets, photos, brochures , hashtags
      • After the event
    • Want more info, contact me at: [email_address] @gbchefs @anniemole Presentation at EncampmentUK - Mecca Ibrahim