The Future of Eating? How Social Media affects our Enjoyment of Food Social Media has changed how we buy, cook & enjoy foo...
Global is the new Local <ul><li>The world is becoming smaller – our responsibility for protecting it is more apparent – gr...
The Wisdom of the Crowds <ul><li>Families are becoming more fragmented and spread around the world </li></ul><ul><li>Our f...
Social Media as an Enabler <ul><li>The internet has allowed us to fulfill basic human needs in a way like no other </li></...
How is the food world adapting?  How can help this?
Why we eat? <ul><li>Socialising – entertainment – dinner parties , supper clubs,  meals out in restaurants, picnics </li><...
How do we shop? <ul><li>Socialising – the rise of the multi-retailer – “retailtainment”  </li></ul><ul><li>Shop & eat at t...
Where do we buy our food? <ul><li>Restaurants & eating places understanding they need to be social </li></ul><ul><li>Which...
Where do we buy our food? <ul><li>Global is the new local – US trends entering the UK (does it work the other way?!!) </li...
Where do we buy our food? <ul><li>Supermarkets no longer have a monopoly – small artisan producers can operate at the same...
Where do we buy our food? <ul><li>Rise of celebrity food labels,  food with a story! </li></ul><ul><li>Food is no longer t...
Where do we buy our food? <ul><li>Food Festivals can also help smaller producers reach a wider targeted market looking for...
Where do we buy our food? <ul><li>Directly from source (or as close to source as possible.  Through personalised & caring ...
How & where do we cook our food? <ul><li>What do we want in our kitchens? </li></ul><ul><li>State of the art equipment </l...
How & where do we cook our food? <ul><li>What do we want in our kitchens? </li></ul><ul><li>Dual purpose – no longer just ...
How do we discover ways to cook our food? <ul><li>New print on demand technologies mean that cookery books can be produced...
How do we discover ways to cook our food? <ul><li>Websites  </li></ul><ul><li>Through TV tie ins & good marketing / social...
How do we discover ways to cook our food? <ul><li>Mobile Apps  </li></ul><ul><li>Through good marketing / social media it’...
Infographics <ul><li>How  useful are infographics about the food world? </li></ul><ul><li>Would you share them? </li></ul>...
Infographics <ul><li>How  useful are infographics about the food world? </li></ul><ul><li>Would you share them? </li></ul>...
Want more info? Contact me at: [email_address] @gbchefs @anniemole Mecca Ibrahim – Great British Chefs
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Can & how does social media change how we eat

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What is the Future of Eating? Is Social Media Changing the way we buy, cook, eat & enjoy our food? Some slides to stimulate discussion at TweetCamp 2011 London from Great British Chefs' Head of Social Media.

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Can & how does social media change how we eat

  1. 1. The Future of Eating? How Social Media affects our Enjoyment of Food Social Media has changed how we buy, cook & enjoy food Mission/Aim: How can we help you to enjoy food more? Mecca Ibrahim Head of Social Media Great British Chefs
  2. 2. Global is the new Local <ul><li>The world is becoming smaller – our responsibility for protecting it is more apparent – green awareness, organic, sustainable, reduced carbon footprint food </li></ul><ul><li>We can more easily see what other countries are doing – we often want it too! Discovery of new things, picking up new trends is easy </li></ul>Mecca Ibrahim – Great British Chefs
  3. 3. The Wisdom of the Crowds <ul><li>Families are becoming more fragmented and spread around the world </li></ul><ul><li>Our friends are now our families </li></ul><ul><li>Trusted strangers are now our friends </li></ul><ul><li>Importance of crowds on our buying & consumption of products (food) & entertainment </li></ul>Mecca Ibrahim – Great British Chefs
  4. 4. Social Media as an Enabler <ul><li>The internet has allowed us to fulfill basic human needs in a way like no other </li></ul><ul><ul><li>Need to be loved, recognised, seen as special/unique, no one is average Joe or Joanna Bloggs </li></ul></ul><ul><ul><li>Have our thirst for knowledge sated / get answers to questions really quickly – 24 hour – always connected culture – time poor society </li></ul></ul>Mecca Ibrahim – Great British Chefs
  5. 5. How is the food world adapting? How can help this?
  6. 6. Why we eat? <ul><li>Socialising – entertainment – dinner parties , supper clubs, meals out in restaurants, picnics </li></ul><ul><li>Have you ever attended a supper club, “underground restaurant”, paid for private dinner party? </li></ul>Mecca Ibrahim – Great British Chefs
  7. 7. How do we shop? <ul><li>Socialising – the rise of the multi-retailer – “retailtainment” </li></ul><ul><li>Shop & eat at the same time </li></ul><ul><li>Would you go to a shop just because it served food there too? </li></ul>Mecca Ibrahim – Great British Chefs
  8. 8. Where do we buy our food? <ul><li>Restaurants & eating places understanding they need to be social </li></ul><ul><li>Which food retailers “get” social media? </li></ul>
  9. 9. Where do we buy our food? <ul><li>Global is the new local – US trends entering the UK (does it work the other way?!!) </li></ul><ul><li>Food trucks </li></ul><ul><li>Have you ever bought high quality food from a “food truck”? </li></ul>Mecca Ibrahim – Great British Chefs
  10. 10. Where do we buy our food? <ul><li>Supermarkets no longer have a monopoly – small artisan producers can operate at the same level </li></ul><ul><li>Through social media they can offer more inventive, tailored & personalised discounting </li></ul><ul><li>Meeting the need to be individual </li></ul><ul><li>What would you like to see in this area? </li></ul>Mecca Ibrahim – Great British Chefs
  11. 11. Where do we buy our food? <ul><li>Rise of celebrity food labels, food with a story! </li></ul><ul><li>Food is no longer the preserve of supermarkets & big brands </li></ul><ul><li>Do you buy celebrity labelled food? </li></ul>Mecca Ibrahim – Great British Chefs
  12. 12. Where do we buy our food? <ul><li>Food Festivals can also help smaller producers reach a wider targeted market looking for something personalised to them - local, organic, food with a story ! </li></ul><ul><li>Which food festivals if any, do you attend? </li></ul>Mecca Ibrahim – Great British Chefs
  13. 13. Where do we buy our food? <ul><li>Directly from source (or as close to source as possible. Through personalised & caring messaging smaller producers reach a wider targeted market looking for something personalised to them - local, organic, caring, food with a story! </li></ul><ul><li>Do you use organic home delivery services? </li></ul>Mecca Ibrahim – Great British Chefs
  14. 14. How & where do we cook our food? <ul><li>What do we want in our kitchens? </li></ul><ul><li>State of the art equipment </li></ul><ul><li>Where do you go to get ideas for your kitchen? </li></ul>
  15. 15. How & where do we cook our food? <ul><li>What do we want in our kitchens? </li></ul><ul><li>Dual purpose – no longer just for cooking, but dining too </li></ul><ul><li>Comfort </li></ul><ul><li>Where do you go to get ideas for your kitchen? </li></ul>
  16. 16. How do we discover ways to cook our food? <ul><li>New print on demand technologies mean that cookery books can be produced cheaply & to order </li></ul><ul><li>Personal cook books through Blurb – family recipes can be passed down & also shared with new audiences </li></ul><ul><li>Have you ever produced a cookery book in any form yourself? </li></ul>Mecca Ibrahim – Great British Chefs
  17. 17. How do we discover ways to cook our food? <ul><li>Websites </li></ul><ul><li>Through TV tie ins & good marketing / social media it’s possible to reach a targeted audience, a time poor, cash rich, always connected audience </li></ul><ul><li>What are your favourite food websites? </li></ul>Mecca Ibrahim – Great British Chefs
  18. 18. How do we discover ways to cook our food? <ul><li>Mobile Apps </li></ul><ul><li>Through good marketing / social media it’s possible to reach a targeted audience, a time poor, cash rich, always connected audience </li></ul><ul><li>What are you looking for in food apps or an online food community? </li></ul>Mecca Ibrahim – Great British Chefs
  19. 19. Infographics <ul><li>How useful are infographics about the food world? </li></ul><ul><li>Would you share them? </li></ul><ul><li>What others would you like to see? </li></ul>Mecca Ibrahim – Great British Chefs
  20. 20. Infographics <ul><li>How useful are infographics about the food world? </li></ul><ul><li>Would you share them? </li></ul><ul><li>What others would you like to see? </li></ul>Mecca Ibrahim – Great British Chefs
  21. 21. Want more info? Contact me at: [email_address] @gbchefs @anniemole Mecca Ibrahim – Great British Chefs
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