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LBS business models and LBS games

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Matthias Sala, Cofounder & CEO of Gbanga presents at the M-Days 2011 in Frankfurt how location-based business models could work and what location-based games do in that space.

Matthias Sala, Cofounder & CEO of Gbanga presents at the M-Days 2011 in Frankfurt how location-based business models could work and what location-based games do in that space.

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LBS business models and LBS games LBS business models and LBS games Presentation Transcript

  • Location-based business models and LBS games
    M-Days 2011 FrankfurtMatthias Sala, Cofounder & CEO Gbanga
    Gbanga. We tell interactive stories
  • Overall Goals
    • Attention
    • Experience
    • Relevance
    • Content
     How are location-based services helping with this?
    2
  • Location-based opportunities
    • Proximity search
    • Friends recommendation
    • Price comparison at POS
    • Walk-in customers
    3
  • Location-based opportunities
    Proximity search
    Friends recommendation
    Price comparison at POS
    Walk-in customers
    4
    • Attention
    • Experience
    • Relevance
    • Content
  • Location-based business models
    AdvertisementRelevance, ad blocker?
    B2B revenues
    • Couponing Lead generation
    • Revenue share / commission Recommendations
    Revenue from B2C purchases
    • Paid app Upfront costs for user
    • “Freemium”Demo/Full/Life-time of app?
    • In-app purchasable itemsExtensions, addons, chapters, POS, very flexible…
    5
  • Pricing in the app context
    6
    Diamond appfew buyers buy for 999$ each
    Virtual goodspay as much as you want
    Cheap appsmore buyersbuyless; sustainable?
    Price
    0
    # of customers
  • Location-based opportunities
    Proximity search
    Friends recommendation
    Price comparison at POS
    Walk-in customers
    7
    • Attention
    • Experience
    • Relevance
    • Content
  • Location-based games
    Artcraft ofLiterature, Music, Movies,Games
    Entertainment produces Attention & immersive experience
    8
    • Attention
    • Experience
  • 9
    Walk-in customers
    Micropayments
    Sponsoring partners
  • Take over real-world locations to become supreme Mafioso
    Viral game mechanics
    Generate walk-in customers
  • Location-basedentertainmentwith Gbanga
    11
    • Attention
    • Experience
    • Relevance
    • Content
    Matthias Salamatthias@gbanga.com+41 76 561 29 00