Engaging People and Place

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This presentation by Jeannette Hanna of Trajectory describes the power of community stories in mapping local cultures, building communities and connections to creating authentic place brands

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  • (after this slide, pass back to Gordon)
  • A simple web site with a survey and the ability to upload stories and images for Destination DC. Some of the local “insider” stories of favorite DC spots was integrated into the marketing campaign’s insider tips.
  • These are actual Google map views of Yonkers NY. Note the W’s for Wikipedia entries and the You Tube Video link to a historical animation that a local created and linked to the map. (Imagining linking any image or media file to a site map. Encourage locals to add their content.)
  • Pie chart illustrates the number of creative cultural industries in each sub-category and what percentage this group forms of the total number of creative cultural industries Another useful indicator (not addressed here) is what percentage creative cultural industries form of the total number of organizations and business enterprises in a country
  • Pie chart illustrates the number of creative cultural industries in each sub-category and what percentage this group forms of the total number of creative cultural industries Another useful indicator (not addressed here) is what percentage creative cultural industries form of the total number of organizations and business enterprises in a country
  • Pie chart illustrates the number of creative cultural industries in each sub-category and what percentage this group forms of the total number of creative cultural industries Another useful indicator (not addressed here) is what percentage creative cultural industries form of the total number of organizations and business enterprises in a country
  • Pie chart illustrates the number of creative cultural industries in each sub-category and what percentage this group forms of the total number of creative cultural industries Another useful indicator (not addressed here) is what percentage creative cultural industries form of the total number of organizations and business enterprises in a country
  • This is the big story…need to start building the story…message for target audiences and government…showcase for transtransition…export learnings to other parts of the country…poster child
  • Engaging People and Place

    1. 1. Engaging People & Place
    2. 2. <ul><li>Story’s are the “DNA of culture” and are central to cultural mapping. Our approach is to solicit stories that connect three types of narratives: </li></ul><ul><li>honouring the past, </li></ul><ul><li>celebrating the present </li></ul><ul><li>envisioning the future. </li></ul><ul><li>Stakeholders are more actively engaged in co-creating visions of the future if the past and present have been portrayed in meaningful ways.   </li></ul>Why stories matter?
    3. 3. Help People Tell Stories
    4. 4. Honouring the past
    5. 5. Inviting the community to share their favourite places… Celebrating the present…
    6. 7. The Opportunity: Mapping community identity + local engagement
    7. 8. <ul><li>Strategy: </li></ul><ul><li>Raise awareness about a wide range of local cultural activities and resources for both residents and visitors through dynamic interactive maps </li></ul><ul><li>Enhance access to the actual “content” of culture e.g. – web maps linking to a podcast from a local festival; – access to digitized collections of local libraries and museums; photographs and oral history recordings   </li></ul>Celebrating the present…
    8. 9. Customize Google maps with site specific messages (Wikipedia), videos, planning documents, stats, histories, photos and more Help people tell local stories…
    9. 10. Help people discover cultural assets…
    10. 11. Help people discover cultural assets…
    11. 12. Search results: Chewstick Links to website, Facebook, YouTube etc.
    12. 13. Sample Administrator Report
    13. 14. Linking stories of the past and the future…
    14. 15. Attract jobs, investment Boost tourism Promote agriculture Support food & beverage Market culture, heritage Draw students Build community How stories support community growth…
    15. 18. Adoption has been extraordinarily successful…

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