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Effective Marketing - A Key Success Factor for Enterprise GIS
 

Effective Marketing - A Key Success Factor for Enterprise GIS

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This paper and presentation was presented at the 2004 URISA Annual Conference. It describes how GIS managers can effectively market their enterprise GIS programs to help build and maintain a viable ...

This paper and presentation was presented at the 2004 URISA Annual Conference. It describes how GIS managers can effectively market their enterprise GIS programs to help build and maintain a viable GIS program and enlighten potential users of the benfits of implementing GIS.

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    Effective Marketing - A Key Success Factor for Enterprise GIS Effective Marketing - A Key Success Factor for Enterprise GIS Document Transcript