http://webcontentblog.com
   Social Media is a    conversation where    people interact with each    other via:     Blogs     Social Networks    ...
“A while back I realized  that the main reason  that people are  struggling with social  media marketing: they  are going ...
“The traditional  marketing rules cannot  be applied to social  media since it’s not a  marketer’s platform.  Social media...
   Make your content easy    to share with the help    of:     Infographics     Videos     Slideshows     Podcasts  ...
   Add share buttons in a    prominent place on your    site or blog (on top or    on your sidebar)     Do not forget so...
   Include a subscribe via    email option.   Emails are still the most    popular way people    share content.
   Make it easy for users to    comment on your blog   Leave comments on other    blogs. Establish a rapport    and conn...
   Proactively share    content on Twitter,    Facebook, LinkedIn…   Use tools (example:    Hootsuite) to optimize    co...
What about you?
SLIDE    SOURCES2       VIDEO: www.videoinforgraphs.com3-4      IMAGE: Flickr image by eschipul3-4       QUOTE: SHAMA HYDE...
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How to Optimize your Content for Social Media

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Social Media Optimization

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How to Optimize your Content for Social Media

  1. 1. http://webcontentblog.com
  2. 2.  Social Media is a conversation where people interact with each other via:  Blogs  Social Networks  Video chats, emails, instant messaging  Picture and video sharing sites  Social Bookmarking Sites  Forums and discussion groups
  3. 3. “A while back I realized that the main reason that people are struggling with social media marketing: they are going against the natural grain of things.”Shama Hyder Kabani,Author of “The Zen of Social Media Marketing.”
  4. 4. “The traditional marketing rules cannot be applied to social media since it’s not a marketer’s platform. Social media belongs to consumers.”Shama Hyder Kabani,Author of “The Zen of Social Media Marketing.”
  5. 5.  Make your content easy to share with the help of:  Infographics  Videos  Slideshows  Podcasts Content that is easy to share often goes viral.
  6. 6.  Add share buttons in a prominent place on your site or blog (on top or on your sidebar)  Do not forget social bookmarking sites (rediit, delicious…)  RSS feeds
  7. 7.  Include a subscribe via email option. Emails are still the most popular way people share content.
  8. 8.  Make it easy for users to comment on your blog Leave comments on other blogs. Establish a rapport and connection with other authors. Participate in discussion forums and groups
  9. 9.  Proactively share content on Twitter, Facebook, LinkedIn… Use tools (example: Hootsuite) to optimize content over different networks.
  10. 10. What about you?
  11. 11. SLIDE SOURCES2 VIDEO: www.videoinforgraphs.com3-4 IMAGE: Flickr image by eschipul3-4 QUOTE: SHAMA HYDER KABANIhttp://webcontentblog.com

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