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How to Optimize your Content for Social Media
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How to Optimize your Content for Social Media

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Social Media Optimization

Social Media Optimization

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    How to Optimize your Content for Social Media How to Optimize your Content for Social Media Presentation Transcript

    • http://webcontentblog.com
    •  Social Media is a conversation where people interact with each other via:  Blogs  Social Networks  Video chats, emails, instant messaging  Picture and video sharing sites  Social Bookmarking Sites  Forums and discussion groups
    • “A while back I realized that the main reason that people are struggling with social media marketing: they are going against the natural grain of things.”Shama Hyder Kabani,Author of “The Zen of Social Media Marketing.”
    • “The traditional marketing rules cannot be applied to social media since it’s not a marketer’s platform. Social media belongs to consumers.”Shama Hyder Kabani,Author of “The Zen of Social Media Marketing.”
    •  Make your content easy to share with the help of:  Infographics  Videos  Slideshows  Podcasts Content that is easy to share often goes viral.
    •  Add share buttons in a prominent place on your site or blog (on top or on your sidebar)  Do not forget social bookmarking sites (rediit, delicious…)  RSS feeds
    •  Include a subscribe via email option. Emails are still the most popular way people share content.
    •  Make it easy for users to comment on your blog Leave comments on other blogs. Establish a rapport and connection with other authors. Participate in discussion forums and groups
    •  Proactively share content on Twitter, Facebook, LinkedIn… Use tools (example: Hootsuite) to optimize content over different networks.
    • What about you?
    • SLIDE SOURCES2 VIDEO: www.videoinforgraphs.com3-4 IMAGE: Flickr image by eschipul3-4 QUOTE: SHAMA HYDER KABANIhttp://webcontentblog.com