Social Media is a conversation where people interact with each other via: Blogs Social Networks Video chats, emails, instant messaging Picture and video sharing sites Social Bookmarking Sites Forums and discussion groups
“A while back I realized that the main reason that people are struggling with social media marketing: they are going against the natural grain of things.”Shama Hyder Kabani,Author of “The Zen of Social Media Marketing.”
“The traditional marketing rules cannot be applied to social media since it’s not a marketer’s platform. Social media belongs to consumers.”Shama Hyder Kabani,Author of “The Zen of Social Media Marketing.”
Make your content easy to share with the help of: Infographics Videos Slideshows Podcasts Content that is easy to share often goes viral.
Add share buttons in a prominent place on your site or blog (on top or on your sidebar) Do not forget social bookmarking sites (rediit, delicious…) RSS feeds
Include a subscribe via email option. Emails are still the most popular way people share content.
Make it easy for users to comment on your blog Leave comments on other blogs. Establish a rapport and connection with other authors. Participate in discussion forums and groups
Proactively share content on Twitter, Facebook, LinkedIn… Use tools (example: Hootsuite) to optimize content over different networks.