The ultimate business growth masterclass


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Business owners generally go into business because they are passionate about what they do, not because they are passionate about running a business. Yet in today’s economic climate, it is even more important to understand how to effectively manage the business in order to survive.

The Business Growth Masterclass series is designed for smaller businesses. Its cost effective masterclasses give you the chance to understand how a business works and how to grow your business by working smarter, not harder. It’s like getting the practical bits from an MBA at a fraction of the cost.

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  • What if your website was your only communication? What if . . . No one knew about it Your client is technology averse You are not getting the right message across What communications channels are you using
  • The ultimate business growth masterclass

    1. 1. The Ultimate Business Growth Masterclass For discerning business owners who seek success
    2. 2. Business Growth Masterclass <ul><li>We meet in a private room at the beautiful Drapers Hall, Shrewsbury, where we sit around a single table exploring valuable business strategies covering key aspects of your business. </li></ul><ul><li>Each month you promise that you will implement just one thing into your business so you can see the benefits and learn the significance of small change . . . and all this while enjoying good company and tapas! </li></ul><ul><li>Contact us to take part, or for more information. </li></ul>
    3. 3. Business Direction <ul><li>How can you be sure you are going to get there… if you don’t know where you are going? </li></ul><ul><li>With a clear vision, mission and values for your business you have a strategic framework that will help you make decisions and build long term success. </li></ul><ul><li>Significant global players such as Coca Cola and Save the Children do this for good reason.   </li></ul><ul><li>At the end of this session you should be well on your way to having a vision, mission and values as well as key objectives for the next few years. </li></ul>
    4. 4. Meeting customer needs profitably – your market and proposition <ul><li>If you can’t tell me what you do in 10 words or less, how are your potential customers supposed to understand what you can do for them? </li></ul><ul><ul><li>We will cover </li></ul></ul><ul><ul><li>What is your product / service? </li></ul></ul><ul><ul><li>Who is your target market? </li></ul></ul><ul><ul><li>What is your goal for market share? </li></ul></ul><ul><ul><li>What turnover / profit will you generate? </li></ul></ul><ul><ul><li>What resources do you have / require? </li></ul></ul><ul><ul><li>What are your timescales? </li></ul></ul>
    5. 5. Meeting customer needs profitably – understanding customers and your USP <ul><li>Are you busy, but not making as much money as you want? </li></ul><ul><li>Do some customers require a lot of servicing? </li></ul><ul><ul><li>Identify which customers are the right ones to target </li></ul></ul><ul><ul><li>Understanding how they behave and how to communicate with them </li></ul></ul><ul><ul><li>What business personality should you portray? </li></ul></ul><ul><ul><li>What is your story? </li></ul></ul><ul><ul><li>Why should customers should buy from you – your Unique selling Proposition? </li></ul></ul>
    6. 6. Meeting customer needs profitably – pricing and promotion <ul><li>How do you identify the right price for your products or service? </li></ul><ul><li>How should you promote your business? </li></ul><ul><li>What media should you be using and what are the benefits of each? </li></ul><ul><ul><li>You will learn the importance of </li></ul></ul><ul><ul><li>Getting the right pricing strategy for your business </li></ul></ul><ul><ul><li>Integrating your message to make it a whole lot louder </li></ul></ul><ul><ul><li>Which media to choose </li></ul></ul><ul><ul><li>The strengths and weaknesses of non-digital communications including advertising, PR, direct mail, networking, strategic alliances and events </li></ul></ul>
    7. 7. Meeting customers needs profitably - the digital age <ul><li>Do you need a website? </li></ul><ul><li>How do you communicate with your clients? </li></ul><ul><li>How much time do you spend on social media? Should you spend more time, or less? </li></ul><ul><ul><li>You will learn the importance of </li></ul></ul><ul><ul><li>Setting digital marketing objectives </li></ul></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>Email marketing </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Blogging </li></ul></ul>
    8. 8. Measuring your marketing success <ul><li>You spend money on marketing, but which bits are working for you and which aren’t? </li></ul><ul><li>What Return on Investment are you getting from your marketing spend? </li></ul><ul><li>Should you be spending less, or more on marketing? </li></ul><ul><ul><li>You will learn the importance of </li></ul></ul><ul><ul><li>Setting your marketing objectives </li></ul></ul><ul><ul><li>Developing a marketing plan </li></ul></ul><ul><ul><li>Tracking your leads </li></ul></ul><ul><ul><li>Measuring the effectiveness of each marketing initiative </li></ul></ul>
    9. 9. Successful sales <ul><li>Why can you sell to some people, yet you struggle to sell to others? </li></ul><ul><li>When it comes to sales, what is important, and what is not? </li></ul><ul><li>Do you really have to ‘sell’ your services? </li></ul><ul><ul><li>Discover some simple behavioural profiling techniques that will help you understand more about yourself, and how you should communicate with the people you want to sell to. </li></ul></ul><ul><ul><li>Understand the anatomy of a sale and learn some important principles to keep in mind. </li></ul></ul><ul><ul><li>Uncover the mysteries of sales so you can work smarter, not harder to grow your business. </li></ul></ul>
    10. 10. Making money – basic finance <ul><li>Did you go into business to have an expensive hobby . . . or to make a return on your investment? </li></ul><ul><li>What’s the difference between PROFIT and CASH FLOW? </li></ul><ul><li>What is your Profit and Loss (P&L) statement telling you? </li></ul><ul><li>What about your balance sheet? </li></ul><ul><li>Do you ever struggle with cash flow? </li></ul><ul><li>Take the mystery out of the money side of things . . . and make sure you understand the finance basics . . . before it catches you out. </li></ul>
    11. 11. Making Money – and growing it <ul><li>Do you ever struggle with cash flow? </li></ul><ul><li>What steps are you undertaking to manage your finances? </li></ul><ul><li>Do you know your breakeven point? </li></ul><ul><li>What can you do to make it grow? </li></ul><ul><ul><li>You will learn the importance of </li></ul></ul><ul><ul><li>Financial drivers </li></ul></ul><ul><ul><li>Your breakeven point </li></ul></ul><ul><ul><li>The power of small change </li></ul></ul><ul><ul><li>Knowing what money you need to build the business </li></ul></ul><ul><ul><li>Cash flow forecasting </li></ul></ul><ul><ul><li>How to get the Midas touch </li></ul></ul>
    12. 12. Maximise capacity – to increase performance <ul><li>You are working hard, but not achieving as much as you think you should… </li></ul><ul><ul><li>You will learn how to </li></ul></ul><ul><ul><li>Improve your time management skills and learn how to make the best use of your time. </li></ul></ul><ul><ul><li>Understand what your capacity really is and learn what you can do to increase it. Allowing you to increase sales. </li></ul></ul><ul><ul><li>Ensure you deliver a quality service every time. </li></ul></ul><ul><ul><li>Assess your operational risks and find out how to manage them. </li></ul></ul>
    13. 13. Building a top class team – in-house or outsourced <ul><li>Whether you employ staff or whether you are a one man band, you still need a team around you. </li></ul><ul><ul><li>You will learn more about </li></ul></ul><ul><ul><li>the importance of leadership and how to be a better leader </li></ul></ul><ul><ul><li>how to maintain motivation </li></ul></ul><ul><ul><li>how to become more innovative </li></ul></ul><ul><ul><li>how to build a better team through effective human resource management </li></ul></ul><ul><ul><li>human resource management and the law – complements of our guest Charlotte Bateman from Bennett’s Legal </li></ul></ul><ul><ul><li>interpersonal relations </li></ul></ul><ul><ul><li>work life balance </li></ul></ul>
    14. 14. Build a more valuable business – and consider your exit strategy <ul><li>Most business owners don’t stop to think about an exit strategy—they are too busy working in their business.  But you don’t have to leave your exit to chance. Consider your options and shape your own future!  </li></ul><ul><ul><li>You will learn the importance of </li></ul></ul><ul><ul><li>Having an exit strategy </li></ul></ul><ul><ul><li>Planning for your future </li></ul></ul><ul><ul><li>Setting objectives </li></ul></ul><ul><ul><li>Measuring your key performance indicators (KPIs) </li></ul></ul><ul><ul><li>Building a more valuable business </li></ul></ul>
    15. 15. What else? <ul><li>Each attendee receives useful easy to follow hand outs that explain the course content. </li></ul><ul><li>We meet in a private room at the beautiful Drapers Hall, Shrewsbury </li></ul><ul><li>We enjoy good company, good location and tapas! </li></ul><ul><li>You will understand your business and enjoy business success </li></ul>
    16. 16. When 1’s OK <ul><li>My 1 thing </li></ul>By promising that you will implement just one thing into your business each month you can enjoy the benefits and learn the significance of small change
    17. 17. Synergy and Strategy Limited 7 College Hill Shrewsbury SY1 1LZ 01743 271241