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EVEREADY INDUSTRIES LIMITED Performance Study: An Economic Perspective GROUP B Abhishek Raj (08EP-001) Amit Manchanda (08EP-006) Ravi Purwat (08EP-046) Pallavi Sen (08EP-038) Siddhartha Madra (08EP-053) Tanvir Zaheer (08EP-059)
Prices of zinc have increased substantially in the last 3 years
Zinc consumption in Indian increased in last few years
Prices of zinc determined by London stock metal exchange
Raw material costs account 50% of the sales
Zinc accounts for 335 of input costs
International zinc prices raised from about $1,010 a tone in 1998-99 to $ 2784 in 2007-08
Zinc Price Movement Source: London Metal Exchange
Alkaline Batteries With growth in demand for high energy drain products alkaline batteries will be the future India is in a transition stage of battery consumption Alkaline batteries account for only 2% of battery market share While 90% in developed countries However price premium is high
The revenue of the company is inversely proportional to the cost of inputs. However these factors are external to the company and beyond its control. The company however needs to take measures to improve its profitability. For the last two years the company has been running in losses.