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Internet and web 2.0 technology in election campaign in Sri Lanka
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Internet and web 2.0 technology in election campaign in Sri Lanka






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    Internet and web 2.0 technology in election campaign in Sri Lanka  Internet and web 2.0 technology in election campaign in Sri Lanka Presentation Transcript

    • Introduction
      • Internet has been a very popular media for political activities
      • They also can comment their views and share the news that they find online.
      • American Presidential Election
      • use of internet and web based technologies at Presidential Election 2010
    • Methodology
      • Identify the list of candidates nominated for the forth coming presidential Election(See Appendix 01)  
      • Evaluate their content, presentation, other features and effectiveness in achieving their desired objectives through their official Universal Resource Locater (URL) and web 2.0 Technology. (See Appendix 02) 
      • Related Evaluation of Web 2.0 Tools (Wikipedia, Face book, U Tube, linked In, PiPl)  
      • Rank them accordingly (See Appendix 03)
    • Analysis S.F.: Sarath Fonseka M.R: Mahinda Rajapaksa Official URL FB Twit Google U Tube Linked In Wiki Pipl TT Rnk S.F 200 180 70 100 150 70 160 100 1030 1 M.R 260 130 100 150 170 0 110 90 1010 2
    • Recommendation
      • Identification of the target audience must be improved
      • specially candidates did not consider the convenience use of Language
      • The use of effective web-based Campaign awareness should be improved
    • Continued
      • URL must be designed to cope with existing Technology
      • (In Sri Lanka, We do not have high speed internet facility and Brand With is very low) 
      • The importance of two way communication flow did not address by most of candidates and it should be improved E.g. In giving Instant feedback to the users  
    • Continued
      • The mechanism of getting adequate funding has not been considerate to their demands, only very few did and it should be improved. 
      • Browser Compatibleness of their URL has not been properly addressed E.g. Opera  
    • Conclusion
      • Internet & web 2.0 technologies are powerful tools in presidential campaigning
      • Citizens are embracing Internet to connect to political process.
      • person’s motivation ,more politically active.
      • In Sri Lanka, Candidates fail to recognize power of Internet will be moderately affected.
      • innovative, informative, interactive, and a creative tool used , Presidential campaigning.
      • Internet is a low-cost medium ,allows two-way communication