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Blogging for Business<br />With Gavin Whittaker & Adam Harris<br />Gavin is a social marketing expert, IT author and train...
What’s the BIG Deal?<br />Blogging in Plain English<br />3 Minute Video<br />http://www.youtube.com/watch?v=NN2I1pWXjXI&fe...
Shift Happens<br /><ul><li> It’s All About Evolution
 Web 2.0 – The Social Web
 Web 3.0 – The Semantic Web
 Web 4.0 – The Intelligent Web
Blogging Won’t Be Around Forever</li></li></ul><li>You’re the Expert!<br /><ul><li> Tell Everyone
 What’s Your Niche?
 Have a Social Media Strategy
 List Building
 Guest Blogging </li></li></ul><li>Blogging Systems<br /><ul><li>TypePad
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Blogging For Business

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Gavin Whittaker and Adam Harris, both Technologists and Social Media experts present Blogging for Beginners.

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Transcript of "Blogging For Business"

  1. 1. Blogging for Business<br />With Gavin Whittaker & Adam Harris<br />Gavin is a social marketing expert, IT author and trainer<br />Adam is a renowned ‘Technologist’ and social media specialist<br />
  2. 2. What’s the BIG Deal?<br />Blogging in Plain English<br />3 Minute Video<br />http://www.youtube.com/watch?v=NN2I1pWXjXI&feature=fvw<br />
  3. 3. Shift Happens<br /><ul><li> It’s All About Evolution
  4. 4. Web 2.0 – The Social Web
  5. 5. Web 3.0 – The Semantic Web
  6. 6. Web 4.0 – The Intelligent Web
  7. 7. Blogging Won’t Be Around Forever</li></li></ul><li>You’re the Expert!<br /><ul><li> Tell Everyone
  8. 8. What’s Your Niche?
  9. 9. Have a Social Media Strategy
  10. 10. List Building
  11. 11. Guest Blogging </li></li></ul><li>Blogging Systems<br /><ul><li>TypePad
  12. 12. Google Blogger
  13. 13. and Many More.........
  14. 14. WordPress</li></ul>To Cloud or Not to Cloud?<br />www.speeddemonit.co.uk<br />
  15. 15. WordPress<br /><ul><li> Media Friendly
  16. 16. Statistics
  17. 17. Comments
  18. 18. Good for SEO
  19. 19. Social Media Links
  20. 20. Lots of Templates - WYSIWYG
  21. 21. List Building</li></li></ul><li>When to Blog<br /><ul><li> Frequently
  22. 22. Schedule Posts
  23. 23. Consistent
  24. 24. Subscriber Emails
  25. 25. Add Value
  26. 26. Twitter (>LinkedIn/Facebook)
  27. 27. Facebook Posts</li></li></ul><li>What to Blog<br /><ul><li> Write Less
  28. 28. Litter with Keywords & Links
  29. 29. Keep it Simple
  30. 30. Use Bullet Point Lists
  31. 31. Snappy Headlines
  32. 32. Easy to Scan Read
  33. 33. Media</li></li></ul><li>Key Blogging Tips<br />The Good, Bad & the Ugly<br /><ul><li>Headline – Capitals, Simple & Compelling
  34. 34. Comments – Embrace & Reply Nicely
  35. 35. 8 Seconds – Be Clear
  36. 36. Don’t Sell – Givers Gain
  37. 37. Lots of Links, Keywords & Media
  38. 38. Blog Footer – Call to Action
  39. 39. Presentable Interface – Be Human Too</li></li></ul><li>The Bad & Ugly<br /><ul><li>Registers a Domain – Not Posted Once</li></ul>http://money.blogspot.com/<br /><ul><li> Time Vacuum – No Business Intelligence</li></ul>http://karlbakla.blogspot.com/<br /><ul><li> Great for Traffic – Completely Pointless!
  40. 40. http://www.thelongestlistofthelongeststuffatthelongestdomainnameatlonglast.com/</li></li></ul><li>The Good<br />End on a Positive<br /><ul><li>Vibrant, Clear, Obvious, Comments & Media
  41. 41. http://www.webdesignerdepot.com/
  42. 42. Personable, Faces, Names, Great Brand
  43. 43. http://www.fiskateers.com/blog/
  44. 44. Social Media – All Bases Covered
  45. 45. http://mashable.com/</li>
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