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Blogging For Business

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Gavin Whittaker and Adam Harris, both Technologists and Social Media experts present Blogging for Beginners.

Gavin Whittaker and Adam Harris, both Technologists and Social Media experts present Blogging for Beginners.


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Transcript

  • 1. Blogging for Business
    With Gavin Whittaker & Adam Harris
    Gavin is a social marketing expert, IT author and trainer
    Adam is a renowned ‘Technologist’ and social media specialist
  • 2. What’s the BIG Deal?
    Blogging in Plain English
    3 Minute Video
    http://www.youtube.com/watch?v=NN2I1pWXjXI&feature=fvw
  • 3. Shift Happens
    • It’s All About Evolution
    • 4. Web 2.0 – The Social Web
    • 5. Web 3.0 – The Semantic Web
    • 6. Web 4.0 – The Intelligent Web
    • 7. Blogging Won’t Be Around Forever
  • You’re the Expert!
    • Tell Everyone
    • 8. What’s Your Niche?
    • 9. Have a Social Media Strategy
    • 10. List Building
    • 11. Guest Blogging
  • Blogging Systems
    To Cloud or Not to Cloud?
    www.speeddemonit.co.uk
  • 15. WordPress
  • When to Blog
  • What to Blog
  • Key Blogging Tips
    The Good, Bad & the Ugly
    • Headline – Capitals, Simple & Compelling
    • 34. Comments – Embrace & Reply Nicely
    • 35. 8 Seconds – Be Clear
    • 36. Don’t Sell – Givers Gain
    • 37. Lots of Links, Keywords & Media
    • 38. Blog Footer – Call to Action
    • 39. Presentable Interface – Be Human Too
  • The Bad & Ugly
    • Registers a Domain – Not Posted Once
    http://money.blogspot.com/
    • Time Vacuum – No Business Intelligence
    http://karlbakla.blogspot.com/
    • Great for Traffic – Completely Pointless!
    • 40. http://www.thelongestlistofthelongeststuffatthelongestdomainnameatlonglast.com/
  • The Good
    End on a Positive
    • Vibrant, Clear, Obvious, Comments & Media
    • 41. http://www.webdesignerdepot.com/
    • 42. Personable, Faces, Names, Great Brand
    • 43. http://www.fiskateers.com/blog/
    • 44. Social Media – All Bases Covered
    • 45. http://mashable.com/