Blogging For Business
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Gavin Whittaker and Adam Harris, both Technologists and Social Media experts present Blogging for Beginners.

Gavin Whittaker and Adam Harris, both Technologists and Social Media experts present Blogging for Beginners.

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Blogging For Business Presentation Transcript

  • 1. Blogging for Business
    With Gavin Whittaker & Adam Harris
    Gavin is a social marketing expert, IT author and trainer
    Adam is a renowned ‘Technologist’ and social media specialist
  • 2. What’s the BIG Deal?
    Blogging in Plain English
    3 Minute Video
    http://www.youtube.com/watch?v=NN2I1pWXjXI&feature=fvw
  • 3. Shift Happens
    • It’s All About Evolution
    • 4. Web 2.0 – The Social Web
    • 5. Web 3.0 – The Semantic Web
    • 6. Web 4.0 – The Intelligent Web
    • 7. Blogging Won’t Be Around Forever
  • You’re the Expert!
    • Tell Everyone
    • 8. What’s Your Niche?
    • 9. Have a Social Media Strategy
    • 10. List Building
    • 11. Guest Blogging
  • Blogging Systems
    • TypePad
    • 12. Google Blogger
    • 13. and Many More.........
    • 14. WordPress
    To Cloud or Not to Cloud?
    www.speeddemonit.co.uk
  • 15. WordPress
    • Media Friendly
    • 16. Statistics
    • 17. Comments
    • 18. Good for SEO
    • 19. Social Media Links
    • 20. Lots of Templates - WYSIWYG
    • 21. List Building
  • When to Blog
    • Frequently
    • 22. Schedule Posts
    • 23. Consistent
    • 24. Subscriber Emails
    • 25. Add Value
    • 26. Twitter (>LinkedIn/Facebook)
    • 27. Facebook Posts
  • What to Blog
    • Write Less
    • 28. Litter with Keywords & Links
    • 29. Keep it Simple
    • 30. Use Bullet Point Lists
    • 31. Snappy Headlines
    • 32. Easy to Scan Read
    • 33. Media
  • Key Blogging Tips
    The Good, Bad & the Ugly
    • Headline – Capitals, Simple & Compelling
    • 34. Comments – Embrace & Reply Nicely
    • 35. 8 Seconds – Be Clear
    • 36. Don’t Sell – Givers Gain
    • 37. Lots of Links, Keywords & Media
    • 38. Blog Footer – Call to Action
    • 39. Presentable Interface – Be Human Too
  • The Bad & Ugly
    • Registers a Domain – Not Posted Once
    http://money.blogspot.com/
    • Time Vacuum – No Business Intelligence
    http://karlbakla.blogspot.com/
    • Great for Traffic – Completely Pointless!
    • 40. http://www.thelongestlistofthelongeststuffatthelongestdomainnameatlonglast.com/
  • The Good
    End on a Positive
    • Vibrant, Clear, Obvious, Comments & Media
    • 41. http://www.webdesignerdepot.com/
    • 42. Personable, Faces, Names, Great Brand
    • 43. http://www.fiskateers.com/blog/
    • 44. Social Media – All Bases Covered
    • 45. http://mashable.com/