Background • Denso-Wave created the QR matrix code in 1994 • Allows users to take a piece of info from certain medium and put it to your cell phone • QR code is one of the most popular types of two-dimensional barcodes
Background • QR codes store more information than a regular barcode • Once on your cell phone it may give you details about that business- -nearby locations -Details about the person wearing QR code shirt -view a trailer for a movie -coupons! • instead of requiring a chunky hand-held scanner to scan them many modern cell phones can scan them.
Background • QR codes are very popular in Japan and making there way over to the States • Great tool for marketers! • We are only starting to scratch the Surface of how QR codes can be used For business’
What’s Next With QR Codes NFC uses RFID technology it just operates at a much closer range typically an inch or so. There’s no need it take a picutre by simply holding it up to the device it can upload the information. Near Field Communication Near Field Communication uses RFID technology which uses radio waves to allow a reader or scanner to communicate with a device that has an electronic tag built in.
Google Nexus S Google is using NFC right now with their Nexus S phone Teaming up with CHARGE Anywhere so that the Nexus S phone will be able to function as an NFC enabled mobile payment system. NFC powering business cards http://bit.ly/hybCkb Android technology integration with Google Places http://bit.ly/dGCUqR