QR Coders
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QR Coders






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    QR Coders QR Coders Presentation Transcript

    • Free Powerpoint Templates QR CODES #QRcoders @AnthonyVassau @Gavinperko @Jpwallor @w5parr
      • Introduction
      • Background
      • How To
      • Case Studies
      • Whats Next?
      • Questions?
    • Background • Denso-Wave created the QR matrix code in 1994 • Allows users to take a piece of info from certain medium and put it to your cell phone • QR code is one of the most popular types of two-dimensional barcodes
    • Background • QR codes store more information than a regular barcode • Once on your cell phone it may give you details about that business- -nearby locations -Details about the person wearing QR code shirt -view a trailer for a movie -coupons! • instead of requiring a chunky hand-held scanner to scan them many modern cell phones can scan them.
    • Background • QR codes are very popular in Japan and making there way over to the States • Great tool for marketers! • We are only starting to scratch the Surface of how QR codes can be used For business’
    • QR Codes How To
      • QR vs Bar Code.
        • Vertical and horizontal axis.
        • Stores and digitally presents data through.
          • URLs
          • Text
          • Geo coordinates
        • Convenient
    • QR Codes How To
      • What Type of QR code to make?
        • URL
        • Text Message
        • Image
        • SMS
    • QR Codes How To
      • Generators
      • Kaywa
      • QRstuff
      • Beqrious
      • GoQR.me
      • Qurify
    • QR Codes How To
      • QR Generator
    • QR Codes How To
      • Add to your blog
      • Add to your business card
    • What’s Next With QR Codes NFC uses RFID technology it just operates at a much closer range typically an inch or so. There’s no need it take a picutre by simply holding it up to the device it can upload the information. Near Field Communication Near Field Communication uses RFID technology which uses radio waves to allow a reader or scanner to communicate with a device that has an electronic tag built in.
    • QR code case studies
    • Lupe Fiasco’s Lasers
      • Lupe Fiasco used a giant QR code to launch his latest album “Lasers”
      • He worked in conjunction with the Red Laser application
        • http://redlaser.com/
      • http://www.adrants.com/2011/02/lupe-fiasco-promotes-album-with-video.php
      • Over 25% of the albums preorders were through the QR code
    • Macy’s Backstage Pass
      • Used QR codes to deliver engaging customer video
        • Provide fashion inspiration, advice and tips
      • Helped customers learn to use QR codes
        • Offer a tutorial video
        • Associates have instructions on their lanyards
      • Over 20,000 scans of the code in one week
    • Verizon/ScanLife
      • Verizon partnered with ScanLife to promote the number of applications available for the Droid
      • QR codes were placed on websites, print ads, in-store display, direct mail and iPad ads
      • Over 150,000 scans in around three months
    • NFC and Privacy Concerns
    • Google Nexus S Google is using NFC right now with their Nexus S phone Teaming up with CHARGE Anywhere so that the Nexus S phone will be able to function as an NFC enabled mobile payment system. NFC powering business cards http://bit.ly/hybCkb Android technology integration with Google Places http://bit.ly/dGCUqR
    • How NFC is being used today
      • L.A. Metro Transit – Using NFC phones to read passengers contactless transport tickets and check if they have paid their fare.
      • Cacares – Spanish city lending phones to tourists.
      • Haiti – Bringing clean drinking water to thousands.
      • Bling Rewards – NFC stickers and in store posters can be activated to gain rewards.
    • NFC in the Future
      • BMW – Installing NFC keys that will be the hub for in vehicle entertainment and connectivity and will eventually replace physical car keys
      • Gentag – Will use NFC as a platform to self-test for pregnancy, AIDS, cancer and fevers.
      • Verifone – Create new scanners for point of sale acceptance using NFC. 7-Eleven is one of the first stores that will try this technology.