The Social Web Kensington Close Hotel, 11 th  March 2010 Gavin Williams
Social Commerce <ul><li>Social Bridging </li></ul><ul><li>Collaborative Shopping </li></ul><ul><li>Persona Based Filtering...
Dear Head of Customer Services, From now on, I want you to come and find me when I have a problem.  Kind Regards Your Cust...
 
 
 
 
 
Dear Corporate Britain, We know how you do it!! We may be lunatics, but this is now our asylum.  Kind Regards Your Custome...
 
The Social Web For Business <ul><li>It’s always about the customer.. </li></ul><ul><ul><li>They want to talk to you </li><...
1 - Who is my Community? COLLECTORS CRITICS CREATORS CAMPAIGN JOINERS SPECTATORS
Dear Shop Manager, Why is it that the people you pay to talk to me earn the least amount of money in your shop?  Kind Rega...
LibertyDaniel: DON'T get your legs out for the lads... http://bit.ly/iS4Wn
LibertyDaniel  @ montyknits  Guess what I'm holding in my hand, I'll give you a clue...it's just come back in and has bows...
 
 
Who is Speaking For You?
Dear Friends (and friends I’ve yet to meet), This is who I am. This is what I do. This is what I stand for  xxxx Your frie...
 
Dear Winemaker, I’m really sorry about the hailstorm that wiped out your crop. Please know that you have my support and I ...
Dear Marketing Director, You’ve now lost control of your brand. Kind Regards Your Customer
 
 
 
Dear Head of E-Commerce, I visited your site this morning and I almost lost the will to live. I really enjoy buying your p...
Pssst? You wanna be in my Gang?
Dear Fat American Tourist, Go on a diet before you post another hotel review Regards Slim Jim
Dear Fascist Bullyboy, You f@@@@@g B*******S. I know where you live. Kind Regards Mr Activist
 
Social Commerce <ul><li>Social Bridging </li></ul><ul><li>Collaborative Shopping </li></ul><ul><li>Persona Based Filtering...
The Real Challenge <ul><li>The Readiness of our Management teams to endorse and then engage </li></ul><ul><li>Hierarchical...
<ul><li>gavin@ gavin-williams.com </li></ul><ul><li>www.gavin-williams.com </li></ul><ul><li>Linkedin.com/Gavin07williams ...
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Sports Retail Think Tank: The Social Web

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A presentation to the Sports Retail Think Tank, London in March 2010. Brands present: Pentland, SweatShop, Intersport, MandMDirect, Unicorn Group, Millet Sports, Amer Sports, Unicorn Group and more.

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Sports Retail Think Tank: The Social Web

  1. 1. The Social Web Kensington Close Hotel, 11 th March 2010 Gavin Williams
  2. 2. Social Commerce <ul><li>Social Bridging </li></ul><ul><li>Collaborative Shopping </li></ul><ul><li>Persona Based Filtering </li></ul><ul><li>Social Shopping </li></ul><ul><li>Social Media Storefronts </li></ul>
  3. 3. Dear Head of Customer Services, From now on, I want you to come and find me when I have a problem. Kind Regards Your Customer
  4. 9. Dear Corporate Britain, We know how you do it!! We may be lunatics, but this is now our asylum. Kind Regards Your Customers www.facebook.com/lunatics
  5. 11.
  6. 12. The Social Web For Business <ul><li>It’s always about the customer.. </li></ul><ul><ul><li>They want to talk to you </li></ul></ul><ul><ul><li>They want to talk to their friends about you </li></ul></ul><ul><ul><li>They want to talk to people they’ve never met before about you </li></ul></ul><ul><li>Oh and… </li></ul><ul><ul><li>They want to write about you </li></ul></ul><ul><ul><li>They want to publish videos about you </li></ul></ul><ul><ul><li>They want to write reviews about you </li></ul></ul>
  7. 13. 1 - Who is my Community? COLLECTORS CRITICS CREATORS CAMPAIGN JOINERS SPECTATORS
  8. 14. Dear Shop Manager, Why is it that the people you pay to talk to me earn the least amount of money in your shop? Kind Regards Your Customer
  9. 15. LibertyDaniel: DON'T get your legs out for the lads... http://bit.ly/iS4Wn
  10. 16. LibertyDaniel @ montyknits Guess what I'm holding in my hand, I'll give you a clue...it's just come back in and has bows Montyknits @ LibertyDan iel yayyyy! : ) now, when can i get down? running a knitting class in covent garden on sunday.... LibertyDaniel @ montyknits I'm about to sort out the stock on the website, so you can do it online if that's any easier?? I can just send you the new link Montyknits @ libertydaniel @ libertylondon o pr etty, pretty bows... http:// www.montyknit s.blogs... now off to show them off...! LibertyDaniel @ montyknits Ye s! you got them, well done! Montyknits @LibertyDaniel argh! all black bows gone! managed to slip in last night before going out to dinner. bare legs or boring black it is then... LibertyDaniel @ montyknits gutted! the black ones with the gold bows, yeah? if you can wait til Tues - i'll see if we can find you a pair?? Montyknits @LibertyDaniel yea! too late for the party, but will just give me an excuse to throw one myself! :) ta muchly LibertyDaniel @ montyknits Good week end? I've just had a word with the buyer - we are out of stock, but they've been re-ordered - should be 7-10 days... Montyknits @LibertyDaniel thank you so much for that, am in france this weekend, so no need for tights anyway! will be at the front of the q nxt wk... LibertyDaniel @ montyknits no worrie s, I'll tw eet you when they're in Turning a Conversation into a Transaction
  11. 19. Who is Speaking For You?
  12. 20. Dear Friends (and friends I’ve yet to meet), This is who I am. This is what I do. This is what I stand for xxxx Your friend P.S. Does my bum look big in this?
  13. 22.
  14. 23.
  15. 24.
  16. 25.
  17. 26. Dear Winemaker, I’m really sorry about the hailstorm that wiped out your crop. Please know that you have my support and I look forward to my next case of wine. Hic. Your Angel
  18. 27.
  19. 28.
  20. 29.
  21. 30. Dear Marketing Director, You’ve now lost control of your brand. Kind Regards Your Customer
  22. 34. Dear Head of E-Commerce, I visited your site this morning and I almost lost the will to live. I really enjoy buying your products. Clearly you don’t enjoy selling them to me. Kind Regards Your Customer
  23. 35.
  24. 36.
  25. 37.
  26. 38. Pssst? You wanna be in my Gang?
  27. 39.
  28. 40.
  29. 41.
  30. 42. Dear Fat American Tourist, Go on a diet before you post another hotel review Regards Slim Jim
  31. 43.
  32. 44. Dear Fascist Bullyboy, You f@@@@@g B*******S. I know where you live. Kind Regards Mr Activist
  33. 46. Social Commerce <ul><li>Social Bridging </li></ul><ul><li>Collaborative Shopping </li></ul><ul><li>Persona Based Filtering </li></ul><ul><li>Social Shopping </li></ul><ul><li>Social Media Storefronts </li></ul>
  34. 47. The Real Challenge <ul><li>The Readiness of our Management teams to endorse and then engage </li></ul><ul><li>Hierarchical control cultures? </li></ul><ul><li>Our marketing agencies </li></ul><ul><li>Our current skill set </li></ul>
  35. 48. <ul><li>gavin@ gavin-williams.com </li></ul><ul><li>www.gavin-williams.com </li></ul><ul><li>Linkedin.com/Gavin07williams </li></ul><ul><li>@wineoftheweek </li></ul><ul><li>skype: gavino14 </li></ul>
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