Gavin Moffat - Social Media in Marketing Africa 2011 - 25 February 2011

Social Media

The idea of integrating social media into a marketing and communication mix is alien thought for many.

Can make you feel ......

like a fish....

out of water?

Integrating social media into your marketing and communications or what the hell do I do now?
@gavinmoffat / puruma / unleashing / potential /

You’re here because ...
You’re a believer
You’re here – you must care
Don’t be a believer because you have to

It seems self evident that...
Allows for conversations
Social media is a tool
Fundamentally changed the way that customers want to engage with brands

and....
Do you know if it is a game changer in your world?
Is social media for every business?
Use it or lose the customer

Tough questions
Do you really know your customer?
Do you have any brand challenges?
What does your brand promise?

Tough questions
Is there a disconnect between promise and delivery?
Disconnect in brand promise vs. delivery = social media nightmare

Before starting the 10 step program
Know your customer
Have a viable, measurable and implementable business strategy
Understand your market conditions

Before starting the 10 step program
Want to hear from your customer
Good and Bad
Understood that comparison is OK. It makes things better

puruma 10 step program
- in 11, easy to remember steps

Know thy space and place
Step 1
Perspective helps
Research
Evaluate

Listen before you speak
Step 2
Add new ones like ORM tools
Use traditional tools like a clipping service
Analyse the results
Find the gaps

Strategise
Step 3
Same goal different measurable
How does online dovetail with offline?

Measurement
Step 4
What am I measuring?
What does success look like?
How will I measure?
Test

Tactics
Step 5
Timeline it
Plan it
Pick the platforms

Content
Step 6
Quality
King
Timeous
Of Value
Relevant

Resource right
Step 7
Outsource to get it done
Delegate
Get a community manager
Usage and policy guide

Take action
Step 8
It
Just
Do

Participate
Step 9
Talk to customers
Get involved
Hear them and respond

Keep it simple
Step 10
Start and learn on the job
Don’t be clever
Long haul

Evaluate
Step 11
Review
Measure
Revise

Those platforms again please....

Those platforms again please

If you are lucky....... your customers will say this

Or this.....

And finally......

Thank you
gavin@puruma.com
www.puruma.com
www.twitter.com/gavinmoffat
www.gavinmoffat.com

http://www.puruma.com	40
http://www.clippings.me	8
http://www.cuttings.me	6

Gavin Moffat - Social Media in Marketing Africa 2011 - 25 February 2011

by puruma on Mar 06, 2011

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Gavin Moffat - Social Media in Marketing Africa 2011 - 25 February 2011 — Presentation Transcript