Sample Report for Torrent Tracker

SAMPLE REPORT ‘Being Erica’ Season 1 Episode 1

Bittorrent Traffic Report Show Description Being Erica is a Canadian television drama series that first aired on January 5, 2009 on CBC. Created by Jana Sinyor, the series was originally announced by the CBC as The Session, but was retitled Being Erica before debuting in 2009. It is produced by Temple Street Productions and distributed internationally by BBC Worldwide. The show stars Erin Karpluk as Erica Strange, a woman who begins seeing a therapist to deal with regrets in her life, only to discover the therapist (Michael Riley) has the ability to send her back in time to actually relive these events, yet not change the current reality. In Canada, the second season premiered on September 22, 2009. Only 12 episodes were produced for the second season due to budget cuts at the CBC. CBC is yet to make an announcement regarding a possible third season of Being Erica but is expected to do so sometime in 2010. All rights reserved 2010 Jumpwire Media. www.jumpwiremedia.com 1

Bittorrent Traffic Report Content Intro page 2 Scope Page 3 Data o Summary Page 4 o Downloads Page 5 o Locations Page 6 o Share Ratio Page 7 o Trends Page 8 Appendix Page 9 All rights reserved 2010 Jumpwire Media. www.jumpwiremedia.com 2

Bittorrent Traffic Report Intro With an estimated 50 million users at any given time of the day, BitTorrent has established itself as the leading way to share large files online. It is safe to say that BitTorrent is the preferred channel to enjoy television shows on demand. Some episodes of popular shows such as “Lost”, “Prison Break” and “Heroes” get up to 10 million downloads per episode, spread over hundreds of sites. This number is getting close to the average number of viewers on TV in the USA, and it is still increasing. BitTorrent’s user base is growing month by month and has reached a level where reputable marketing research companies have started to look into the phenomenon. Over the years Nielsen Media has optimized their ratings system for television, radio and films – but on the other hand their BitTorrent traffic estimates are far from accurate. This report aims to present a complete and valid analysis of the number of downloads as well as the geographical location of the people who have downloaded the episode in question. All rights reserved 2010 Jumpwire Media. www.jumpwiremedia.com 3

Bittorrent Traffic Report Scope In this report we offer an overview of the downloads on BitTorrent per month, starting from the day the episode became available online. In addition, we signal trends and present an complete overview of the top countries where the episode was downloaded. The statistics have been gathered directly from all known BitTorrent trackers by our dedicated tracker monitor. The resulting output has been manually verified and checked for errors. The data provided in this report should give a general overview of the interest in 'Being Erica' worldwide. Emerging trends give insight into critical business intelligence that traditional market research can not provide. Where needed, we will explain the observed patterns and how these relate to other TV-shows. More detailed analysis is available upon request. All rights reserved 2010 Jumpwire Media. www.jumpwiremedia.com 4

Bittorrent Traffic Report Data (summary) • The first episode of 'Being Erica' first aired on January 5, 2009 in Canada and was uploaded to various BitTorrent sites on January 6, 2009. • Throughout the year the episode has been downloaded close to 90,000 times, mainly from Canada (15%), the USA (14%) and the UK (10%). • Poland and Russia are also listed in the top 10 countries, which is noteworthy since the show never aired on TV in these countries. • In September there was renewed interest for the episode which can likely be attributed to the release in the UK/Australia. • Over the year the ‘Being Erica’ has grown in popularity relative to other TV-shows. All rights reserved 2010 Jumpwire Media. www.jumpwiremedia.com 5

Bittorrent Traffic Report Downloads Below are the number of completed downloads per month. The episode was downloaded for the first time on January 6th and the relative high number in the following month indicate that thousands of people used BitTorrent to catch up with the episode later in the season, or downloaded it because the show had not yet aired in their country. All rights reserved 2010 Jumpwire Media. www.jumpwiremedia.com 6

Bittorrent Traffic Report Locations Below is an overview of the top 10 countries where the episode was downloaded. The show is downloaded in many countries where it never aired on TV. Aside from the actual episode users can often find subtitles in their own language online. All rights reserved 2010 Jumpwire Media. www.jumpwiremedia.com 7

Bittorrent Traffic Report Share Ratio The graph below shows the average number of people who were downloading the show in green (leechers). The blue area represents the people who already have a complete copy but continue to share the episode (seeders). The more seeders there are compared to lechers, the stronger the fanbase. All rights reserved 2010 Jumpwire Media. www.jumpwiremedia.com 8

Bittorrent Traffic Report Trends Compared to other episodes and other shows, the first episode of ‘Being Erica’ received a high number of downloads weeks or months after it became available. This indicates that many people have discovered the show later on in the season and used BitTorrent to catch up. Below is a graph that shows how ‘Being Erica’ is ranked compared to other TV-shows in terms of total downloads. The show started out in 238th place, and slowly climbed up during the year. All rights reserved 2010 Jumpwire Media. www.jumpwiremedia.com 9

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Sample Report for Torrent Tracker

by Jumpwire Media on Apr 12, 2010

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