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Digital Media Research 2020 at the Banff Centre Presentation
 

Digital Media Research 2020 at the Banff Centre Presentation

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This is the presentation I gave to 40+ people at the banffcentre.ca in May 2011. I was facilitating the conference about what the digital media landscape may look like in 2020.

This is the presentation I gave to 40+ people at the banffcentre.ca in May 2011. I was facilitating the conference about what the digital media landscape may look like in 2020.

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  • Link to video -- http://youtu.be/66BV2pIjfBM
  • Link to report - http://jumpwiremedia.com/expertise/metrics/
  • Auto generated content
  • Semantic web at work.

Digital Media Research 2020 at the Banff Centre Presentation Digital Media Research 2020 at the Banff Centre Presentation Presentation Transcript

  • jumpwiremedia.com Digital Media Research 2020 The Banff Centre Business Overview
    • Jumpwire Media builds and executes revenue generating strategies leveraging expertise in emerging media
    jumpwiremedia.com
  • Recent press – March 14, 2011 jumpwiremedia.com
  • Where we come from jumpwiremedia.com
  • Jumpwire Divisions
    • Consulting
    • Marketing Ecosystems
    • Metrics
    • Conferences
    jumpwiremedia.com
  • How we guide our clients?
    • Plan out 18 months
    • Focus: Data, Mobile, Webvideo, Gaming
    • 1 Billion English speakers globally.
    • Leverage IP
    • Experience over youth
    • Take risks
    • Create in UK, Test in Canada, Sell in USA
    jumpwiremedia.com
  • Digital Media Business Outlook
    • Global
    • US
    • Canada
    • Alberta
    jumpwiremedia.com Global Entertainment and Media Outlook: 2010-2014
  • Global Entertainment and Media Spending
    • Decline in 2009
    • 2009 - $1.3 trillion
    • 2014 - $1.7 trillion
    • Growing at a compound annual growth rate (CAGR) of 5 percent.
    jumpwiremedia.com
  • US Market Digital Media Share
    • 2009 - $81 billion of a $428 billion market
      • 19 percent share
    • 2014 - $134 billion of an estimated $517 billion market
      • 26 percent share
    jumpwiremedia.com
  • US Out Perform Segments
    • Internet access and Internet advertising is expected to continue to outperform the other E&M segments, with 8.8 percent and 7.7 percent CAGR, respectively
    • Video games - 6.4% CAGR
    • TV subscriptions - 6.5%
    • TV advertising - 5.3%
    • Radio - 4.6%
    jumpwiremedia.com
  • Expected CAGR Growth 3.7%
    • Segments whose growth falls below 3.7%:
    • Filmed entertainment: 3.6 percent
    • Out-of-home advertising: 3.2 percent
    • Consumer and educational book publishing: 2.5 percent CAGR
    • B2B publishing: 0.9 percent
    jumpwiremedia.com
  • Lower Spending Sectors
    • In contrast spending will be lower in 2014 than in 2009 on:
    • Recorded music: -2.4% CAGR
    • Newspaper publishing: -2.8%
    • Consumer magazine publishing: -0.5%
    jumpwiremedia.com
  • Webvideo
    • Canada leads the world in video views
    • In March 2011, 22.5 million unique Canadian users watched 5.6 billion online videos for 388 million hours of viewing. That averages out to about 251 videos per user and 17.2 hours of viewing (comScore).
    jumpwiremedia.com
  • Video views
    • Canada 90 per cent of Internet users watched some online video last month
    • 84 per cent in Germany
    • 84 per cent in U.S.
    • 83 per cent in France
    • 81 per cent in the U.K.
    jumpwiremedia.com
  • Canada Leads US in Growth
    • Internet access spending
      • 12% CAGR Canada
      • 8.8% US
      • 9% globally
    • Internet advertising
      • 11.7% CAGR
      • 7.7% in the US
      • 11.4% globally
    jumpwiremedia.com
  • Canada
    • TV subscriptions
      • increase 6.8% CAGR Canada
      • 6.5% in the US
      • 6.8% globally
    • Consumer spending on video games
      • 6.6% CAGR Canada
      • 6.4% in the US
      • 10.6% globally
    jumpwiremedia.com
  • Canada
    • Overall consumer end-user spending on media, excluding internet access spending, will increase in Canada at a rate of 4.3% CAGR
      • 3.7% in the US
      • 4.1% globally
    • Advertising will rise at a 3.1% CAGR (2.6% in the US and 4.2% globally)
    jumpwiremedia.com
  • jumpwiremedia.com
  • jumpwiremedia.com
  • jumpwiremedia.com
  • We use the second largest search engine on the web to help drive traffic in new and innovative ways.
  • PR Social Media Web Video WOM Meetup Jumpwire Formula Crossmedia Marketing Ecosystem Media Buy Activity Hub Traditional Digital
  •  
  •  
  • Paramount to release “The Tunnel” movie on Bittorrent
  • jumpwiremedia.com
  • Qwiki.com jumpwiremedia.com
  • Paper.li jumpwiremedia.com
  • Contact
    • Gavin McGarry
    • President
    • @gavinmcgarry
    • [email_address]
    jumpwiremedia.com