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Marketing Your Book

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In this book, author Gavin D. J. Harper explores successful techniques that can be used to market your book.

In this book, author Gavin D. J. Harper explores successful techniques that can be used to market your book.

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Marketing Your Book Presentation Transcript

  • 1. Gavin D. J. Harper
  • 2.
    • Consider when writing your book if there is anything which will broaden the books international appeal or limit it.
      • Think about weights and measures Gal / l
      • Think about temperatures °C / °F
      • Think about currencies £ $ €
      • Think about mains voltage 110v / 230v
      • Think about maps or regional data included in the book.
      • Consider U.S. / U.K. English spelling.
  • 3.
    • Consider eminent people in the field who can help you to raise the profile of your book by providing a review.
    • Think about publications both ‘print’ and ‘online’ who might consider reviewing your book.
  • 4.
    • Consider all local websites that serve your professional community or interest group.
      • Professional Societies / Institutes
      • Media Contacts
      • Corporate
      • Independent
      • Industry Sites
  • 5.
    • Think about online user groups where there may be interest for your book; post a message and let them know if you think they will be interested:
      • MSN Groups
      • Yahoo Groups
      • Usenet
  • 6.
    • Consider whether there are courses for which your book might be an appropriate textbook or teaching aid.
    • Use a course search engine such as hotcourses.co.uk or a reference such as Floodlight to find the location where courses are held, and pass this information on to your publishers sales department.
      • Give them information on:
        • Course Title
        • Location
        • Number of Students Enrolled
        • Head of Department / Course Convener
  • 7.
    • Consider carefully conferences, trade shows and other events where there are people who may be interested in purchasing your book.
    • Your publisher may go to the effort of getting a stand at the conference.
    • If not, do some guerrilla marketing – get some sell-sheets printed out, and leave them on the literature racks 
  • 8.
    • Find organisations whose products or services you may have mentioned in compiling your book.
    • Ask them if they are interested in a volume purchase of your book, for example to hand out at conferences.
  • 9.
    • Post author comments in the review sections of sites like Amazon.com, Barnesandnoble.com
    • Ask reviewers and colleagues to post good feedback on online book sellers sites.
    • Promote the book [shamelessly] on your website, create ‘Amazon Widgets’ to link directly to your book on Amazon (which also earns you a sellers fee)
  • 10.
    • You can also add mention of your book, or a link, to your ‘email signature line’ – everyone you now email will know of your latest publication!
    • Add a copy of the cover of your book to your business card, or get small cards made up with the cover of your book and ISBN details… www.moo.com is a great place to go for small, funky cards.
  • 11.
    • Who do you know who can help you to promote your book? Think about contacts at:
      • Industry magazines
      • Organisational magazines
      • Journals
      • Newsletters
      • Blogs
        • Consider publications both ‘in print’ and online.
  • 12.
    • Write articles for magazines and other publications, putting mention of your book into the byline.
    • See if you can get a mention of you and your book as part of an ‘author profile’ or article about yourself and what you are doing.