Gavin D. J. Harper
… you don’t need to be a genius to write a book.
<ul><li>Before you put your first word to paper, grab yourself a copy of ‘The Writer’s & Artist’s Yearbook’ – I discovered...
<ul><li>Self-Print </li></ul><ul><li>Self-Publish </li></ul><ul><li>Print On Demand </li></ul><ul><li>Trade Publisher </li...
<ul><li>Publishing is a Business not a Hobby </li></ul><ul><ul><li>Publishers only exist by making a profit from books. </...
<ul><li>Self Print </li></ul><ul><ul><li>Low Volume, Amateur, Labour-Intensive </li></ul></ul><ul><ul><li>You do *everythi...
<ul><li>Self Publish </li></ul><ul><ul><li>Approach a ‘Vanity Publisher’. </li></ul></ul><ul><ul><li>Money Up-Front </li><...
<ul><li>Print On Demand </li></ul><ul><ul><li>Services such as ‘Lulu.com’ allow you to  </li></ul></ul><ul><ul><li>Discoun...
 
<ul><li>You upload a proof-read, fully DTP’d *.pdf file of your work to the POD server. </li></ul><ul><li>You upload a cov...
<ul><li>A potential buyer browses the POD server, clicks to buy your book, and pays using a credit / debit card. </li></ul...
<ul><li>Trade Publisher </li></ul><ul><ul><li>Guarantee of quality </li></ul></ul><ul><ul><li>‘ Kudos’ from associating yo...
<ul><li>Don’t be scared by rejection… </li></ul><ul><ul><li>The first book proposal I ever sent to a London publisher was ...
<ul><li>How did I select a publisher? </li></ul><ul><ul><li>Both publishers had printed books that I had read in a similar...
<ul><li>Agents </li></ul><ul><ul><li>Make money from a percentage of your royalty. </li></ul></ul><ul><ul><li>In their int...
<ul><li>Do I Need A Writing Qualification? </li></ul><ul><ul><li>Publishers *probably* value and respect graduate / postgr...
<ul><li>The advantage of having a trade publisher, is that they provide a massive marketing machine and distribution netwo...
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How To Get Published

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In this presentation, author Gavin D. J. Harper explains some of the different routes to publication.

Published in: Economy & Finance, Business
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Transcript of "How To Get Published"

  1. 1. Gavin D. J. Harper
  2. 2. … you don’t need to be a genius to write a book.
  3. 3. <ul><li>Before you put your first word to paper, grab yourself a copy of ‘The Writer’s & Artist’s Yearbook’ – I discovered this handy book, a few books into my career… and wish I’d found it several years earlier! </li></ul>
  4. 4. <ul><li>Self-Print </li></ul><ul><li>Self-Publish </li></ul><ul><li>Print On Demand </li></ul><ul><li>Trade Publisher </li></ul>
  5. 5. <ul><li>Publishing is a Business not a Hobby </li></ul><ul><ul><li>Publishers only exist by making a profit from books. </li></ul></ul><ul><ul><li>Profit doesn’t just depend on the number of books sold. </li></ul></ul><ul><ul><li>High Quality Books Don’t Necessarily Make Best Sellers & Vice Versa. </li></ul></ul>
  6. 6. <ul><li>Self Print </li></ul><ul><ul><li>Low Volume, Amateur, Labour-Intensive </li></ul></ul><ul><ul><li>You do *everything* </li></ul></ul><ul><ul><li>Book may not have an ISBN </li></ul></ul><ul><ul><li>Unlikely to reach a large audience </li></ul></ul>
  7. 7. <ul><li>Self Publish </li></ul><ul><ul><li>Approach a ‘Vanity Publisher’. </li></ul></ul><ul><ul><li>Money Up-Front </li></ul></ul><ul><ul><li>Author Required To Purchase Advance Print-Run </li></ul></ul><ul><ul><li>Possibly Little In The Way Of Marketing Support. </li></ul></ul><ul><ul><li>Imprint Carries Little ‘Kudos’ or Guarantee of Quality </li></ul></ul>
  8. 8. <ul><li>Print On Demand </li></ul><ul><ul><li>Services such as ‘Lulu.com’ allow you to </li></ul></ul><ul><ul><li>Discount for purchasing a volume print-run of books. </li></ul></ul><ul><ul><li>Book added to ‘Online Marketplace’ </li></ul></ul><ul><ul><li>You set the price and how much you make. </li></ul></ul><ul><ul><li>Less ‘guarantee of quality’ than with a trade publisher. </li></ul></ul>
  9. 10. <ul><li>You upload a proof-read, fully DTP’d *.pdf file of your work to the POD server. </li></ul><ul><li>You upload a cover design for your book </li></ul><ul><li>You select a size and binding for the finished product. </li></ul><ul><li>You create a marketing blurb for your book hosted on the POD server. </li></ul>
  10. 11. <ul><li>A potential buyer browses the POD server, clicks to buy your book, and pays using a credit / debit card. </li></ul><ul><li>The POD server sends the details of your book to a sophisticated printer. </li></ul><ul><li>The printer prints the book, trims pages to size, binds the book and cover together and produces a ‘finshed book’ </li></ul><ul><li>The printer prints a delivery note to accompany the book. </li></ul><ul><li>The book and the delivery note are automatically dispatched to the reader. </li></ul>
  11. 12. <ul><li>Trade Publisher </li></ul><ul><ul><li>Guarantee of quality </li></ul></ul><ul><ul><li>‘ Kudos’ from associating your name with a big brand </li></ul></ul><ul><ul><li>The publisher takes on a lot of the support roles – you just have to prepare text and images </li></ul></ul><ul><ul><li>The publisher takes a cut of sales – more that the margin you would set with a POD publication. </li></ul></ul><ul><ul><li>Harder to get your work published through a trade publisher – book must be a commercial success. </li></ul></ul>
  12. 13. <ul><li>Don’t be scared by rejection… </li></ul><ul><ul><li>The first book proposal I ever sent to a London publisher was rejected with a snotty prissy letter about how the publisher only worked with ‘established authors’ e.t.c… </li></ul></ul><ul><ul><li>In the end they did me a *MASSIVE* favour, rather than go with a small publishing house with an overly high opinion of themselves, I ended up landing my first contract with Mc Graw Hill, possibly one of the best international publishers for practical technology books in my field. </li></ul></ul>
  13. 14. <ul><li>How did I select a publisher? </li></ul><ul><ul><li>Both publishers had printed books that I had read in a similar subject area. </li></ul></ul><ul><ul><li>One produced large well illustrated high quality books, the others produced small pocket books that looked like they were printed on council toilet loo paper. </li></ul></ul><ul><ul><li>I aimed low because I thought that was where my best chances were – but it turned out not to be the wisest move. </li></ul></ul><ul><ul><li>In the end, the decision comes down to personalities and editors. They are the people who reject or forward your proposal. </li></ul></ul>
  14. 15. <ul><li>Agents </li></ul><ul><ul><li>Make money from a percentage of your royalty. </li></ul></ul><ul><ul><li>In their interest to find you work as they take a cut. </li></ul></ul><ul><ul><li>Generally work with a small number of clients. </li></ul></ul><ul><ul><li>Probably don’t need one if publishing non-fiction. If you are publishing adult-fiction they are a must-have. </li></ul></ul><ul><ul><li>For non-fiction, put your energies into finding the right publisher, not agent. </li></ul></ul>
  15. 16. <ul><li>Do I Need A Writing Qualification? </li></ul><ul><ul><li>Publishers *probably* value and respect graduate / postgraduate writing qualifications. </li></ul></ul><ul><ul><li>If the publisher doesn’t like your work / it doesn’t fit with their list, no amount of qualifications are going to sell them your work. </li></ul></ul><ul><ul><li>Courses teach the commercial fundamentals of publishing as well as technical, creative and artistic aspects. </li></ul></ul>
  16. 17. <ul><li>The advantage of having a trade publisher, is that they provide a massive marketing machine and distribution network to support your book through production to sales. </li></ul><ul><li>They take a significant ‘cut’ of your profits, but this is more than compensated for by the *MASSIVE* distribution numbers that you can achieve with a trade publisher. </li></ul>

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