Suggesting a Product is ‘Green’ based on a single attribute, whilst neglecting a holistic view of the product and it’s environmental impact.
Made Up Product No. 1… The Biodiesel Powered Tank The All New... 100% Biodiesel Powered ECO-TANK It may seem like an exaggeration, but is the concept of a tank powered by Biodiesel really sustainable in any way shape or form? The U.S military are currently investigating ‘sustainable’ alternatives to their fighter aircraft fuel. http://www.biodieselinvesting.com/biodiesel-archives/2007/07/11/honeywells-uop-wins-us-military-bio-jet-fuel-contract / http://spectrum.ieee.org/aug07/5492
Ecover is an international company active in the production of ecological detergents and cleansing agents. It was founded in 1980 in Belgium. Ecover has been a trendsetter from the very start: as a pioneering company, it marketed a phosphate-free washing powder even before phosphates were branded as a problem. Since 1999, under the sole ownership of Jørgen Philip-Sørensen CBE, Ecover has developed into the world’s largest producer of ecological detergents and cleansing products. Besides its headquarters in Malle, close to Antwerp in Belgium, Ecover has sites in the United States of America, the United Kingdom and Switzerland, and its products are marketed in more than 20 countries. CASE Study Ecover
Ecover’s progressive environmental policy is not only demonstrated by the products it sells; it is also an integral part of the company’s business operations. Acting in the spirit of the externally audited ISO 14001 standard, Ecover has extended its environmental policy to all departments of the company, from production to marketing. One of the most striking results is the world’s first ecological factory, which has a green roof extending over more than 6000m². That building was put into service in October 1992. It received extensive press attention at the time, and it draws more than a thousand visitors every year even now. Ecover has received awards and recognition on many occasions for its special contributions and achievements in the field of environmentally sound, sustainable development. Perhaps the most prestigious recognition was being named to the Global 500 Roll of Honour of the United Nations Environment Program, which was awarded to Ecover as early as 1993.