Creative Business Thinking

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Helping students to think creatively about business with the help of a simple exercise... Brainstorming business ideas in response to a stimulus. Also look at the Business Plan presentation, to develop your ideas further.

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Creative Business Thinking

  1. 1. Creative Business Thinking Gavin D. J. Harper www.gavindjharper.co.uk Presentation at: Institut Supérieur de Commerce International Dunkerque, France March 2009
  2. 2. Miaow!
  3. 3. You have been given three A3 sheets that look like this:
  4. 4. You have been given three A3 sheets that look like this: Moo!
  5. 5. Brainstorm three different business ideas in ten minutes… Cow covers so Ouch! Farmers can sell advertising space “branded” cows? advertising Advertising Also space on Keep Milk cartons? Cows Warm? E.g. Missing Children Style
  6. 6. Brainstorm three different business ideas in ten minutes… Cow covers so Ouch! Farmers can sell advertising space “branded” cows? advertising Advertising Also space on Keep Milk cartons? Cows Warm? E.g. Missing That Children Style Involve Cows In Some Way!
  7. 7. Remember from the “Business Plan”  presentation, the ten things we should think about when composing a business plan? Flip over the best of your three ideas, and on the  back draw a grid with ten different rows… We’re going to take a few minutes to think about  what considerations we would need to think about for each of these headings when composing our business plan. Now Let’s Work On The Detail…
  8. 8. Summary 1. 2. Customers 3. Competition 4. Suppliers 5. Marketing 6. Human Resources 7. Operations Management 8. Financial 9. Risk Management 10. Ethics / Corporate Social Responsibility Now Let’s Work On The Detail…

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