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Tennessee Gas Association - Social Media for Utility Marketing
 

Tennessee Gas Association - Social Media for Utility Marketing

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Presentation on Social Media in Utility Marketing made to Tennessee Gas Association in October 2010.

Presentation on Social Media in Utility Marketing made to Tennessee Gas Association in October 2010.

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    Tennessee Gas Association - Social Media for Utility Marketing Tennessee Gas Association - Social Media for Utility Marketing Presentation Transcript

    • Social Media for Utility Marketing
    • Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I’m Gavin.
    • 3 3 “ Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
    •  
    • 5 Social Media
    • 6 6
      • Time spent on social networking sites increased 277% in 2009. - Nielsen
      • Web users spend 6 hours a month with social media. - Nielsen
      • 18% of all new content found online, is found through social media. - Nielsen
      7 Why should you care?
    • 8 Why should you care? Web users are 51% more likely to buy from your brand if they follow you on Facebook. And are 60% more likely to recommend your brand. - eMarketer 70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen 86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller
    • 9 “ If you dislike change, you’re going to dislike irrelevance even more” Eric K. Shinseki, Secretary of Veterans Affairs
      • Over 500 million
      • + 500,000-750,000 accounts daily
      • 150 million on mobile
      • #1 in web traffic (Google #2)
      • Over 110 million users
      • Over 40 million mobile users
      • 55 million daily tweets
      • Search power
      • 126 million (2009)
      • Say what you want
      • Promotion
      • Influence
      • Search power
      Blogs
    • 13 Companies used to talk to customers. Then they talked with customers. Now customers talk with one another. The playing field has changed.
    • What if people talk bad about us? THEY MIGHT ALREADY BE – you just might not know it!
    • 15 How we use social media
    • @cmmoxley Halftime. Georgia 17, Ga Tech 3. Go Dawgs! Save the job of the handsomest coach in college football! (Just sayin’) 9:33 PM Nov 28th from TinyTwitter
    • @moxcar Pilot releases new iPhone app that lets you locate any Pilot anywhere. Very cool. http://bit.ly/9ARtD4 12:03 PM Apr 19th from web
    • 18
    • 19 19 How others use social media
    • 20
    • 21
    • Questions? Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com
    • Gavin Baker Moxley Carmichael [email_address] 865 226 9472 @gavinbaker http://moxcar.com/newstreak http://gbake.com Contact
    • 24 http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf http://www.emarketer.com/Article.aspx?R=1007568 http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/ http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/ http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/ http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/ http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/ References
    • Gavin Baker Director of Digital Media [email_address] @gavinbaker Hi, I’m Gavin.