Social Media In The Enterprise - SMC Greenville

Hi, I’m Gavin Gavin Baker Social Media Manger Ruby Tuesday, Inc. @gavinbaker rubytuesday.com gbake.com Social Media in the Enterprise 10 12 09 // #smcgreenville

INTERACTIVE

BACKGROUND • Founded in 1972 • 901 Locations Worldwide • 845 US locations (672 Company Owned) • 140+ million guests each year

• Largest Stadium in North America - 107,282 seats • Annual Ruby Tuesday guests would fill 1,301X

LOCATIONS

ORGANIZED VS. “Social media lands in the hands of communications in 50-60% of companies, 25% put it in marketing, and in the rest it's wherever the original evangelist works." -Andy Sernovitz, GasPedal

NOT JUST SOCIAL

DISTANCE Images by David Armano // darmano.typepad.com

paradox

!"#$%&'()*$%'+,)%-'!,))- > ."#$%&'/)*$%'$.'000000 ? 1%2'3/45)&&%'-)5/'-,%-'*)6$2).'-,)'7%5$"3.'%#-$7$-$).'-,%-'$2-)85%-)'-)#,2"&"89:' ."#$%&'$2-)5%#-$"2:'%2*'-,)'#"2.-53#-$"2'"6';"5*.:'<$#-35).:'7$*)".'%2*'%3*$"= Education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• social media cheat sheet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gavinbaker / gbake.com /

Social media enables word of mouth on steroids

MENTIONS EVERY MINUTE

849 MEMORIES • twitter search result page • yelp mentions

1,000’S OF OCCASIONS

METHOD Awareness Engagement Traffic

THEY TALK ABOUT..

THEY TALK ABOUT.. What they ate/drank

THEY TALK ABOUT.. What they ate/drank If they are coming/going

THEY TALK ABOUT.. What they ate/drank If they are coming/going If they had great/poor service

THEY TALK ABOUT.. What they ate/drank If they are coming/going If they had great/poor service If their server is/was attractive/ugly

RESPONSE

“As companies accelerate their social support efforts, responding to customers in public reinforces the behavior of complaining to everyone they know” - Jeremiah Owyang, Altimeter Group

REFERENCES • http://en.wikipedia.org/wiki/List_of_stadiums_by_capacity • http://www.flickr.com/photos/alish863psu/3074250291 • David Armano - http://www.flickr.com/photos/7855449@ • http://www.flickr.com/photos/54732467@N00/591447706/sizes/o/ • http://www.flickr.com/photos/d_vdm/1599857462/sizes/o/

Thanks, ask away! Gavin Baker Social Media Manger Ruby Tuesday, Inc. @gavinbaker gbaker@rubytuesday.com gbake.com facebook.com/rubytuesday Social Media in the Enterprise 10 12 09 // #smcgreenville

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Social Media In The Enterprise - SMC Greenville

by Gavin Baker on Oct 12, 2009

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Social Media In The Enterprise - SMC Greenville — Presentation Transcript