Hi, I’m Gavin
Gavin Baker Social Media Manager
Ruby Tuesday, Inc. @gavinbaker
gbaker@rubytuesday.com gbake.com
Business and Social Media
10 28 09 // #LKSM101

INTERACTIVE

BACKGROUND
• Founded in 1972
• 901 Locations Worldwide
• 845 US locations (672 Company
Owned)
• 140+ million guests each year

• Largest Stadium in North America
- 107,282 seats
• Annual Ruby Tuesday guests
would fill 1,301X

LOCATIONS

METHOD
Awareness Engagement Traffic

MENTIONS EVERY MINUTE

849 MEMORIES
• twitter search result page
• yelp mentions

1,000’S OF OCCASIONS

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• social media cheat sheet
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gavinbaker / gbake.com /

LISTENING

Social media enables word of mouth
on steroids

THEY TALK ABOUT..

THEY TALK ABOUT..
What they ate/drank

THEY TALK ABOUT..
What they ate/drank
If they are coming/going

THEY TALK ABOUT..
What they ate/drank
If they are coming/going
If they had great/poor service

THEY TALK ABOUT..
What they ate/drank
If they are coming/going
If they had great/poor service
If their server is/was attractive/ugly

RESPONSE

“As companies accelerate their social support
efforts, responding to customers in public
reinforces the behavior of complaining to
everyone they know”
- Jeremiah Owyang, Altimeter Group

ORGANIZED
VS.
“Social media lands in the hands of
communications in 50-60% of companies, 25%
put it in marketing, and in the rest it's wherever
the original evangelist works."
-Andy Sernovitz, GasPedal

REFERENCES
• http://en.wikipedia.org/wiki/List_of_stadiums_by_capacity
• http://www.flickr.com/photos/alish863psu/3074250291
• David Armano - http://www.flickr.com/photos/7855449@
• http://www.flickr.com/photos/54732467@N00/591447706/sizes/o/
• http://www.flickr.com/photos/d_vdm/1599857462/sizes/o/
• Emarketer - http://emarketer.com/article.aspx?R=1007349

Thanks, ask away!
Gavin Baker Social Media Manager
Ruby Tuesday, Inc. @gavinbaker
gbaker@rubytuesday.com gbake.com
facebook.com/rubytuesday
Business and Social Media
10 28 09 // #LKSM101