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Using NFC to change the way we live, work and play

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NFC is more than mobile wallets and tapping smart posters. It's an enabling technology that has an important part to play in the largest technology jump of our life times...

NFC is more than mobile wallets and tapping smart posters. It's an enabling technology that has an important part to play in the largest technology jump of our life times...

Published in: Technology, Business

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  • 1. USING NFC TOCHANGE THE WAYWE WORK, LIVE & PLAY Gavin Payne Head of Retail Technology at JWT (MEA)
  • 2. @gavin_payne #jwtmea
  • 3. Provide communication based businesssolutions to a number of global and localbrands
  • 4. Analyst are saying...•  NFC-based mobile transactions are expected to reach nearly $50 billion worldwide by 2014•  1 in 6 users worldwide will have an NFC enabled phone by 2014•  There will be approx $113 billion made in NFC transactions worldwide in 2016
  • 5. Analyst are saying...•  NFC-based mobile transactions are expected to reach nearly $50 billion worldwide by 2014•  1 in 6 users worldwide will have an NFC enabled phone by 2014•  There will be approx $113 billion made in NFC transactions worldwide in 2016
  • 6. Can NFC change the way we worklive and play? tv mobile phone internet NFC?Lets try make sense of all this hypeIs NFC really that important?
  • 7. Lets talk about technology•  Something amazing is happening in the world of "technology"•  Its important to understand the role of NFC
  • 8. last year something profound happened...
  • 9. The number of smartphones sold exceeded the number of PCs sold
  • 10. In a few years, the number of smart mobile devices will DWARF the number of PCs
  • 11. Its a very exciting time
  • 12. The Technology Landscape•  Infrastructure such as 4G & cloud computing is enabling business to create and amazing new solutions•  New mobile devices allow us to interact with richer and more meaningful content•  Enabling technologies like NFC allows us to interact with real world objects
  • 13. All this new interaction has started aDIGITALREVOLUTION
  • 14. •  Access •  Sharing•  Find •  Collaborating
  • 15. But what does this really mean?
  • 16. Let me put it this way•  We all have a social profile•  Its extending: Graph API & Social Plugins which “allows any page on the web to have all the features of a Facebook Page.”•  It enables us to have personal and meaningful experiences online•  Google vs Facebook: control of your digital passport
  • 17. TheDIGITALREVOLUTIONis our social profile spilling out and consumingmore and more of our off line world•  Its the fusion of online with offline•  This fusion will only happen once... think about it
  • 18. Gen - Z: Digital in their DNAWill not use the term digitalWill not use the term E-commerceWill not even use real Money
  • 19. We are at the cusp of the largest technology jump of our lifetime... it not ever
  • 20. We are moving fast towards a smart,HYPER CONNECTED WORLDwhere new customer behaviors will emerge
  • 21. So what about NFC?•  Its no coincidence that nfc just happens to be maturing as this "Digital Revolution" is gearing up•  NFC is making this possible•  Its an essential ingredient•  Its the enabling technology
  • 22. Can NFC change the way we worklive and play?•  Technology is changing how we work live and play... and NFC is enabling this great change•  NFC is the essential ingredient for a better digitally enabled world•  Advertising, Automotive, Financial Services, Healthcare, Retail, Transportation, Travel & Entertainment
  • 23. Its not just about mobile wallets and smart posters.. NFC is an enabler
  • 24. USERS SHOULD NOTEXPERIENCE GREATTECHNOLOGYTECHNOLOGY SHOULDENHANCE AND ENABLE AGREAT USER EXPERIENCE
  • 25. Restaurant experience
  • 26. Sleep experience
  • 27. Logistic experience
  • 28. Amazing brand experiences•  Advertising is longer had a one-way conversation with consumers•  Today consumer demand a two-way conversation with "meaningful connections"•  JWT is working with technology for engagement to create amazing brand experiences•  Very excited by NFC
  • 29. Quick Summary•  Its a very exciting time•  The "Digital Revolution" is here•  NFC is an essential ingredient•  Creating meaningful and useful experiences•  NFC will change how we live, work and play
  • 30. THANKYOU :) @gavin_payne www.gavinpayne.me gavin.payne@jwtexperience.com www.jwt.com