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USING NFC TOCHANGE THE WAYWE WORK, LIVE &      PLAY            Gavin Payne   Head of Retail Technology at JWT (MEA)
@gavin_payne #jwtmea
Provide communication based businesssolutions to a number of global and localbrands
Analyst are saying...•  NFC-based mobile transactions are  expected to reach nearly $50 billion  worldwide by 2014•  1 in ...
Analyst are saying...•  NFC-based mobile transactions are  expected to reach nearly $50 billion  worldwide by 2014•  1 in ...
Can NFC change the way we worklive and play?   tv       mobile phone   internet    NFC?Lets try make sense of all this hyp...
Lets talk about technology•  Something amazing is happening in the     world of "technology"•    Its important to understa...
last year something profound happened...
The number of smartphones sold exceeded the number of PCs sold
In a few years, the number of smart mobile devices will DWARF the number of PCs
Its a very exciting time
The Technology Landscape•  Infrastructure such as 4G & cloud computing  is enabling business to create and amazing  new so...
All this new interaction has started aDIGITALREVOLUTION
•    Access   •    Sharing•    Find     •    Collaborating
But what does this really mean?
Let me put it this way•  We all have a social profile•  Its extending: Graph API & Social  Plugins which “allows  any page...
TheDIGITALREVOLUTIONis our social profile spilling out and consumingmore and more of our off line world•  Its the fusion o...
Gen - Z: Digital in their DNAWill not use the term digitalWill not use the term E-commerceWill not even use real Money
We are at the cusp of the largest technology jump of our lifetime... it not ever
We are moving fast towards a smart,HYPER CONNECTED WORLDwhere new customer behaviors will emerge
So what about NFC?•  Its no coincidence that nfc just happens to  be maturing as this "Digital Revolution" is  gearing up•...
Can NFC change the way we worklive and play?•  Technology is changing how we work live  and play... and NFC is enabling th...
Its not just about mobile wallets and smart posters.. NFC is an enabler
USERS SHOULD NOTEXPERIENCE GREATTECHNOLOGYTECHNOLOGY SHOULDENHANCE AND ENABLE AGREAT USER EXPERIENCE
Restaurant experience
Logistic experience
Amazing brand experiences•  Advertising is longer had a one-way  conversation with consumers•  Today consumer demand a two...
Quick Summary•  Its a very exciting time•  The "Digital Revolution" is here•  NFC is an essential ingredient•  Creating me...
THANKYOU :)  @gavin_payne  www.gavinpayne.me  gavin.payne@jwtexperience.com  www.jwt.com
Using NFC to change the way we live, work and play
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Using NFC to change the way we live, work and play

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NFC is more than mobile wallets and tapping smart posters. It's an enabling technology that has an important part to play in the largest technology jump of our life times...

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Transcript of "Using NFC to change the way we live, work and play"

  1. 1. USING NFC TOCHANGE THE WAYWE WORK, LIVE & PLAY Gavin Payne Head of Retail Technology at JWT (MEA)
  2. 2. @gavin_payne #jwtmea
  3. 3. Provide communication based businesssolutions to a number of global and localbrands
  4. 4. Analyst are saying...•  NFC-based mobile transactions are expected to reach nearly $50 billion worldwide by 2014•  1 in 6 users worldwide will have an NFC enabled phone by 2014•  There will be approx $113 billion made in NFC transactions worldwide in 2016
  5. 5. Analyst are saying...•  NFC-based mobile transactions are expected to reach nearly $50 billion worldwide by 2014•  1 in 6 users worldwide will have an NFC enabled phone by 2014•  There will be approx $113 billion made in NFC transactions worldwide in 2016
  6. 6. Can NFC change the way we worklive and play? tv mobile phone internet NFC?Lets try make sense of all this hypeIs NFC really that important?
  7. 7. Lets talk about technology•  Something amazing is happening in the world of "technology"•  Its important to understand the role of NFC
  8. 8. last year something profound happened...
  9. 9. The number of smartphones sold exceeded the number of PCs sold
  10. 10. In a few years, the number of smart mobile devices will DWARF the number of PCs
  11. 11. Its a very exciting time
  12. 12. The Technology Landscape•  Infrastructure such as 4G & cloud computing is enabling business to create and amazing new solutions•  New mobile devices allow us to interact with richer and more meaningful content•  Enabling technologies like NFC allows us to interact with real world objects
  13. 13. All this new interaction has started aDIGITALREVOLUTION
  14. 14. •  Access •  Sharing•  Find •  Collaborating
  15. 15. But what does this really mean?
  16. 16. Let me put it this way•  We all have a social profile•  Its extending: Graph API & Social Plugins which “allows any page on the web to have all the features of a Facebook Page.”•  It enables us to have personal and meaningful experiences online•  Google vs Facebook: control of your digital passport
  17. 17. TheDIGITALREVOLUTIONis our social profile spilling out and consumingmore and more of our off line world•  Its the fusion of online with offline•  This fusion will only happen once... think about it
  18. 18. Gen - Z: Digital in their DNAWill not use the term digitalWill not use the term E-commerceWill not even use real Money
  19. 19. We are at the cusp of the largest technology jump of our lifetime... it not ever
  20. 20. We are moving fast towards a smart,HYPER CONNECTED WORLDwhere new customer behaviors will emerge
  21. 21. So what about NFC?•  Its no coincidence that nfc just happens to be maturing as this "Digital Revolution" is gearing up•  NFC is making this possible•  Its an essential ingredient•  Its the enabling technology
  22. 22. Can NFC change the way we worklive and play?•  Technology is changing how we work live and play... and NFC is enabling this great change•  NFC is the essential ingredient for a better digitally enabled world•  Advertising, Automotive, Financial Services, Healthcare, Retail, Transportation, Travel & Entertainment
  23. 23. Its not just about mobile wallets and smart posters.. NFC is an enabler
  24. 24. USERS SHOULD NOTEXPERIENCE GREATTECHNOLOGYTECHNOLOGY SHOULDENHANCE AND ENABLE AGREAT USER EXPERIENCE
  25. 25. Restaurant experience
  26. 26. Sleep experience
  27. 27. Logistic experience
  28. 28. Amazing brand experiences•  Advertising is longer had a one-way conversation with consumers•  Today consumer demand a two-way conversation with "meaningful connections"•  JWT is working with technology for engagement to create amazing brand experiences•  Very excited by NFC
  29. 29. Quick Summary•  Its a very exciting time•  The "Digital Revolution" is here•  NFC is an essential ingredient•  Creating meaningful and useful experiences•  NFC will change how we live, work and play
  30. 30. THANKYOU :) @gavin_payne www.gavinpayne.me gavin.payne@jwtexperience.com www.jwt.com

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