The “Innovation Through Education” (ITE) Program: Teaching and Encouraging Innovation For Middle Management includes The seven points to achieve excellent innovation through education among middle level managers. (based on paper published in "The International Journal of Knowledge, Innovation and Entrepreneurship" Volume 2 No. 2, 2014, pp. 16—25)

1. THE “INNOVATION THROUGH
EDUCATION” (ITE) PROGRAM:
TEACHING AND ENCOURAGING
INNOVATION FOR MIDDLE
MANAGEMENT
GAVIN SUSS

3. WE DON’T GROW
INTO
CREATIVITY

4. WE GROW
OUTOF
CREATIVITY

16. 16

20. BE
Be
• BE
Know Do

21. BE
Be
• BE
Know Do

22. BE
Be
• BE
Know Do
Competenc
e
Characteris
tic

23. BE
Be
• BE
Know Do
Competenc
e
Characteris
tic 0
We train
here
We educate
here

24. YOU ARE CHALLENGED TO
BREAKOUT OF THE LIMITS
CREATED BY YOUR OWN
EXPERIENCES

25. THE SEVEN POINTS TO ACHIEVE
EXCELLENT INNOVATION
THROUGH EDUCATION AMONG
MIDDLE LEVEL MANAGERS

26. • LEADERSHIP: WHO IS THE BOSS?
• INNOVATIVE AND CREATIVE WORKSHOPS
• HANDS ON EXPERIENCE WITH EXCELLENT MENTORS
• ENRICHMENT COURSES (E.G., ART, DESIGN, MUSIC, DRAMA,
AND MORE)
• ROUND TABLE SESSIONS
• PROFESSIONAL AND INTERNATIONAL TOURS
• TEAMWORK.

27. LEADERSHIP: WHO IS THE BOSS?
STUDIES HAVE SHOWN THAT 20–67% OF THE VARIANCE ON
MEASURES OF THE CLIMATE FOR CREATIVITY IN
ORGANIZATIONS IS DIRECTLY ATTRIBUTABLE TO LEADERSHIP
BEHAVIOR.

28. INNOVATIVE AND CREATIVE WORKSHOPS
THE BASIC IDEA OF EXPECTING EMPLOYEES, AT ANY LEVEL, TO
ADAPT NEW AND CREATIVE TOOLS OR SKILLS WITHOUT
TRAINING IS LUDICROUS. LEARNING IS PROBABLY THE MOST
IMPORTANT PART OF THIS PROGRAM, BECAUSE WHEN PEOPLE
LEARN THEY ACQUIRE NEW SKILLS, HABITS, AND BEHAVIORS

30. Brainstorming
A
Scamper
Brainstorming Blue Ocean Strategy
B

31. Identifying a
need
Brining up
ideas
Assessment
and choosing
one idea
Promoting the
idea
Implementing
innovation

35. CHANGE AND
CHALLENGE THE
ASSUMPTIONS

36. HANDS ON EXPERIENCE WITH EXCELLENT MENTORS
HANDS-ON EXPERIENCE IS VERY IMPORTANT, AND SHOULD
BE AN INTEGRAL PART OF THE PROCESS. MANAGERS (ALONG
WITH THE TOOLS THEY LEARN) SHOULD BE INVOLVED IN
REAL TIME PROJECTS, ENABLING THEM TO EXECUTE THE
KNOWLEDGE THEY HAVE LEARNED AND TRANSLATE THE
TOOLS INTO PRACTICE

37. ENRICHMENT COURSES
CAMERON WROTE, IN HER BOOK THE ARTIST’S WAY, “THE
CENTRAL EXPERIENCE OF CREATIVITY IS MYSTICAL, OPENING
OUR SOULS TO WHAT MUST BE MADE, WE MEET OUR MAKER.”

39. ROUND TABLE SESSIONS
MEETINGS WITH THE EXECUTIVES IN AND OUT OF THE
COMPANY SEVERAL TIMES A YEAR. EXPOSING THE MANGERS
TO LEADERS AND THEIR VISION, THIS WILL HAVE A GREAT
VALUE AND GENERATE HIGH MOTIVATION AMONG THE
INTERNS IN THE PROGRAM

40. PROFESSIONAL AND INTERNATIONAL TOURS
THIS PART IS IMPORTANT AS IT INCLUDES LOCAL AND
INTERNATIONAL TOURS, LEARNING FROM DIFFERENT
CULTURES, NEW LANGUAGES, AND NEW AND DIFFERENT
METHODS OF MANAGEMENT AND DECISION MAKING

42. TEAMWORK
PEOPLE IN INNOVATIVE ORGANIZATIONS COMMUNICATE
WELL, ARE OPEN TO EACH OTHER’S IDEAS, AND SUPPORT
EACH OTHER IN SHARED WORK, LIKEWISE TEAMWORK HAS
PROVEN TO BE AN EXCELLENT PREDICTOR FOR SUCCESS

48. 1 BED BUDDY

49. Bed Buddy
Presented by:
Nadia, Yuval, Noa, Maya, Oded, Yoav

50. The Needs

51. Target Market
• Young
• Low Income
• Small Apartments
• Temporary Furniture

52. Reality – Market opportunity
• Growing target market (small apartments)
• Synergetic with Keter products
• There is no good solution in the market

53. Competitors
$6000- $8100 $500-$2000 $35
$10
$10 $50-$200

54. Bed pocket
• Designed
• Durable
• Easy to clean

55. Product Specifications
Weight: 470g
Direct Costs: $1.25
12,200 units in 40HC cntr
346
448
162

56. Bed Tray

57. Multiple installations

58. Dollars and Cents
Bed Pocket: $15
High Bed Pocket:25$
Bed Tray: $25
Future development
• Kids
• Rattan & Textures
• Under the bed pocket
• Different

59. INNOVATION THROUGH EDUCATION (ITE) IS THE RESULT OF
THEORY AND PRACTICE.
IT IS BASED ON LEARNING FROM THOSE ORGANIZATIONS
THAT HAVE IMPLEMENTED INNOVATION SUCCESSFULLY.
AND IT HAS COME OUT OF YEARS OF EXPERIENCE IN
IMPLEMENTING INNOVATION THROUGH EDUCATING
MANAGERS AND INTERNS IN THE KETER GROUP.
INNOVATION IS NOT ONLY ABOUT DEVISING NEW PRODUCTS;
IT CAN AND SHOULD BE APPLIED INTO EVERY PROCESS IN
ORGANIZATIONS AND THAT’S WHY IT’S SUCH A BIG ISSUE,
INNOVATION CAN HELP BREAK OLD PATTERNS AND
ENCOURAGE CREATIVE THINKING OR AT LEAST DIFFERENT
THINKING.

60. GAVIN.SUSS@KETER.CO.IL