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7 Steps To SEO Success
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7 Steps To SEO Success

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A powerpoint describing the steps required to wage a successful SEO | SEM or Internet Marketing Campaign. Brought to you by Gaveltek

A powerpoint describing the steps required to wage a successful SEO | SEM or Internet Marketing Campaign. Brought to you by Gaveltek

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  • Non-Traditional example- search “Iphone” results come up with accessories, repair shops, retailers
  • How are you to measure success?
  • Overview page.
  • Back end is indexed by robots, make sure your web designer uses responsible techniques to optimize your site to its fullest potential.The front end is also indexed by the search engines. Content is king here, build it out with keywords and lots of relevant content.
  • A clean, aesthetic look with easy navigation will provide the user friendly site. Bad looking sites drive potential customers away. Make it readable and easy to navigate. Fill it with relevant content and people will know you are a credible source of info and this gets you that much closer to a conversion.
  • Self explanatory
  • The backend of the website should be crawlable by the search engines to aid in ranking. This includes having keyword relevant title tags and meta tags that are SEO friendly.
  • Making sure all the pages in your site are indexed will help in your visibility to search engines and ultimately to your audience.Submitting your site to major search engines ensures that you will be visible to the most commonly used engines. Waiting for the search engines to find you may prolong your exposure so it is best to take a proactive approach.A search engine sitemap is critical for the robots indexing your sites content. Do not over look this aspect.
  • Creating on page or off page links helps your site out in such a way that information is made easily accessible to the end user. Search engines view this as a positive quality and it helps with rankings.Building relevant inbound links to the site is a necessity when maximizing rank ability. Seek out relevant websites to link back to yours and yours to theirs and this aids greatly.
  • Shoot from the hip.
  • Shoot from the hip
  • Shoot from the hip

7 Steps To SEO Success 7 Steps To SEO Success Presentation Transcript

  • 7 Steps to SEO Marketing
  • Goals
    Audience
    Competitors
    Success Measures
    Strategy (foundation)
  • What are your SEO goals?
    Sell online
    Generate leads
    Build marketing database
    Goals
  • Who is your audience?
    What industry or business are they in?
    What business are the people visiting your site in within their companies?
    Are they searching for a product, brand name, or service they wish achieve?
    Audience
  • Who are your competitors?
    Traditional- Sell same products / services
    Non-Traditional- All other search results that pop up using your keywords
    Competitors
  • The Business Building Impact
    Increased Website Ranking
    Increased Website Traffic
    Online Leads and/or sales
    Success Measures
  • Speak Customer Language
    Words used by customers
    Words used on website and search ads
    Part Art and Part Science
    Art- Brainstorm list of keywords (10-15 recommended)
    Science- See what works via statistical info and keyword programs
    II. Best Keywords (cornerstone)
  • How Search Engines See Site
    How People See Site
    Create Keyword Plan
    Code for Success
    III. Optimize Website
  • Back end
    Front end
    How Search Engines See Site
  • Aesthetics
    Readability
    Content
    How People See Site
  • Assign each phrase to most appropriate web page
    Start with one phrase for each page
    Use keyword phrase throughout entire page
    Leverage different forms of keyword phrases (plural, present, and past tenses)
    Link between pages
    Create Keyword Plan
  • Make website crawlable
    Create killer “Title” tags
    Create meaty “Meta” tags
    Code for Success
  • Make sure all pages are in search engines
    Perform advanced search
    Search within a site or domain
    Submit site to major search engines
    Setup a search engine sitemap
    IV. Get Site Indexed
  • On Page and Off Page
    Build inbound links to site
    Assess current inbound links
    Create link-worthy content
    Educational info on site (*great traffic generator)
    Consider producing blog
    V. Attract Links to Site
  • Get listed in industry and topical directories
    Review competitors links
    Siteexplorer.search.yahoo.com
    Build links with online public relations
    Publish press releases online
    Use keyword phrases in title
    PRWeb, Articlesbase are good sources
    V. Attract Links to Site cont.
  • Publish in online industry publications
    Sydicate articles on article distribution services
    Ehow, Ezine Articles
    Build carefully with social media
    Setup a Linkedin profile
    Publish educational videos and presentations online
    YouTube, SlideShare
    V. Attract Links to Site cont.
  • Participate in blogs and forums
    Blogspot, Tumblr
    Also
    Facebook, Twitter
    V. Attract Links to Site cont.
  • Pay Per Click (PPC)
    Ads in paid search results
    Bids are managed via 24/7 online auction
    Each ad network managed separately
    With PPC you can manage
    Keywords phrases
    Keywords bids
    Daily budget
    Ad copy
    Geographic location
    Time of day (ex. during business hours)
    VI. Run a Results-Focused PPC Campaign
  • Results-Focused PPC Campaign
    Think of it as paying for leads or sales
    Bid on relevant keywords- popular terms cost more
    Tie bidding strategies to results
    Write relevant and compelling ad copy (think what is searchers motive?)
    Include ‘call to action’ in the ad
    Send people to relevant and unique landing page (not just home)
    Test, test, test- make sure you are optimizing results
    VI. Run a Results-Focused PPC Campaign cont.
  • Focus On Results with ROI Measurement
    Measure Organic SEO Campaign
    Track organic search ranking
    Track your position and competitors
    Track Traffic Generated from Search Engines
    Top Search Engines (Google, Yahoo, Bing)
    Top Keywords
    Paths through website
    VII. Measure Success
  • Measure link building and online Press Release Success
    Track traffic generated from referring sites
    Track traffic generated from Press Releases, articles, and forum posts
    Top referring sites
    Paths through site- what did they do on site?
    Goal completion by website
    VII. Measure Success cont.
  • Setup Google Alerts Account
    Google.com/alerts- measure how many times sites have picked up your site
    Measure PPC Success
    ‘conversion tracking’ in Google Adwords
    Track paid search results in Google Analytics
    Top Search engines, keywords
    Cost per visit/click
    Paths through site
    VII. Measuring Success cont.