ATSYD 13 Claire Kowarsky/Danielle Clarke - KHQ & Tesltra

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ATSYD 13 Claire Kowarsky/Danielle Clarke - KHQ & Tesltra

  1. 1. Keep your brand out of hot waterTuesday 12 March – 16:20ad:tech 2013 - # ATSYD #ATCDDanielle Clarke – @DanielleMHClaire Kowarsky - @ClaireKowarsky
  2. 2. 5 Key Issues1. Ethics as a starting point2. Privacy3. Spam4. Responsibility for content5. Contractual obligations #ATSYD #ATCD @DanielleMH @ClaireKowarsky
  3. 3. 1. Ethics
  4. 4. Ethics example – Thankyou Water #ATSYD #ATCD @DanielleMH @ClaireKowarsky
  5. 5. Ethics in Social Media Honesty Transparency Disclose interests Respect privacy #ATSYD #ATCD @DanielleMH @ClaireKowarsky
  6. 6. 2. Privacy
  7. 7. Privacy1. How companies deal with personal information2. Amended Privacy Act in effect March 20143. Big penalties - up to $1.1m! #ATSYD #ATCD @DanielleMH @ClaireKowarsky
  8. 8. 3. Spam
  9. 9. Spam - 3 Golden Rules1. Recipient consent2. Identify sender3. Functional unsubscribe facility #ATSYD #ATCD @DanielleMH @ClaireKowarsky
  10. 10. 4. Responsibility for content
  11. 11. ASB Determinations #ATSYD #ATCD @DanielleMH @ClaireKowarsky
  12. 12. Federal Court – Allergy Pathways #ATSYD #ATCD @DanielleMH @ClaireKowarsky
  13. 13. 5. Contractual obligations
  14. 14. Contractual obligations #ATSYD #ATCD @DanielleMH @ClaireKowarsky
  15. 15. The Cool Hunter #ATSYD #ATCD @DanielleMH @ClaireKowarsky
  16. 16. 5 Key Issues covered today1. Ethics as a starting point2. Privacy3. Spam4. Responsibility for content5. Contractual obligations #ATSYD #ATCD @DanielleMH @ClaireKowarsky
  17. 17. Thanks – keep in touch!@DanielleMH@ClaireKowarsky

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