Atsyd 13 Maura & Erin Nestle and MercerBell

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Atsyd 13 Maura & Erin Nestle and MercerBell

  1. 1. Favour exchange Key milestoneConversation Feedback Trust Time
  2. 2. Kids Teens AdultsNoodle-eating Age
  3. 3. #nofilter Check out my new mash-upMy meme is better Twitter is SO 2012than you’re meme I’m so cool because Entertain me I don’t like this I have an opinion about Pffff absolutely everything
  4. 4. Creative Media Unpredictable Campaigncontent investment human behaviour performance
  5. 5. Caption this Super -users FansObservers
  6. 6. 1. Listen 2. Determine Brand Tone and Content Pillars3. Complete moderation framework, & escalation guidelines 4. Create a conversation calendar 5. Measure and learn
  7. 7. 1. Respect the social quotient2. Have a content strategy3. Your community is your brief4. Adopt a constant beta attitude5. Measure the right things

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