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Apps for the Long Run
App development needs
An android user has more than 1,286,660 apps to choose from
User retention is the key 
“65% of a company’s business comes from existing customers, and it costs 
five times as much to...
So retention is important, but how do you improve it?
C-A-R-S model for user retention
C A R S 
Customize Analysis Reward Service
Customize 
Create targeted, customized campaigns depending on what the user will 
be interested in
Customize 
Build Loyalty 
• Keeping track of user behavior 
• Done through various modes such as push notifications, in-ap...
Analyze 
Important to use analytics to continuously monitor your app performance 
and track crucial KPIs
Analyze 
Monitoring helps in identifying and solving real time issues such as which are 
different from testing conditions...
Reward 
Rewarding improves user retention and engagement, but satisfied users 
are more likely to recommend the app to the...
Reward 
Customize the rewards based on the type of app and user base. Analytics 
is crucial to identify successful reward ...
Service 
“Happy customers who get their issue resolved tell about 4 to 6 people about their 
experience.” 
Source: White H...
Service 
Listening to feedback and acting on mistakes is crucial towards building user loyalty 
Tracking and resolving use...
The magic formula 
Remember: 
App Success = Acquisition + 
Retention X Conversion
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Mobile App- User Retention Strategy: Simple Steps to Retain App users!

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How to retain your Mobile App users. Check this short presentation to assist you with simple steps!

Published in: Marketing
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Transcript of "Mobile App- User Retention Strategy: Simple Steps to Retain App users!"

  1. 1. Apps for the Long Run
  2. 2. App development needs
  3. 3. An android user has more than 1,286,660 apps to choose from
  4. 4. User retention is the key “65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.” Source: Gartner
  5. 5. So retention is important, but how do you improve it?
  6. 6. C-A-R-S model for user retention
  7. 7. C A R S Customize Analysis Reward Service
  8. 8. Customize Create targeted, customized campaigns depending on what the user will be interested in
  9. 9. Customize Build Loyalty • Keeping track of user behavior • Done through various modes such as push notifications, in-app messaging and A/B testing. These tools help with determining audience attributes and requirements.
  10. 10. Analyze Important to use analytics to continuously monitor your app performance and track crucial KPIs
  11. 11. Analyze Monitoring helps in identifying and solving real time issues such as which are different from testing conditions Developer should identify leaks in the funnel and push immediate changes Monitor the performance of your customization strategies as well
  12. 12. Reward Rewarding improves user retention and engagement, but satisfied users are more likely to recommend the app to their social circle.
  13. 13. Reward Customize the rewards based on the type of app and user base. Analytics is crucial to identify successful reward programs across different user segments Frequently used methods – • In-app notifications • Push notification • Mail • Social incentives
  14. 14. Service “Happy customers who get their issue resolved tell about 4 to 6 people about their experience.” Source: White House Office of Consumer Affairs, Washington, DC
  15. 15. Service Listening to feedback and acting on mistakes is crucial towards building user loyalty Tracking and resolving user complaints which include but are not restricted to social media and in-app feedback forms Also collect feedback from users
  16. 16. The magic formula Remember: App Success = Acquisition + Retention X Conversion
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