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The social business employee manifesto


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  • 1. A Manifesto
    By Gautam Ghosh
    The Social Business Employee
  • 2. What should the Organization 2.0 promise tomorrow’s workforce?
  • 3. We will no longer view you as "employees" only to do the work you are assigned. Instead, you are co-creators, participants, critics and advocates.
    Build roles around people’s talents, strengths and passions. Encourage them to express themselves using tools they are comfortable with
  • 4. We will actively ask for your input on products, services, structures, processes and give it to you to co-create them with us.
    Employees are Customers too and have insights and ideas irrespective of their functions where they work. Unleash their ideas and wisdom to improve.
  • 5. We will focus not on the time you spend in office but the results you achieve.
    Give people autonomy in a defined sandbox to find the way that they best deliver results. Stop trying to control everything.
  • 6. We will provide value, not jobs.
    Work is more than a paycheck. Focusing on value helps a person bring in his whole human self to the workplace – not just “talent”
  • 7. We will provide you the tools to connect across silos, departments, locations to meet the changing demands of a networked economy and social customers.
    Create social networks within the firm – and empower them to connect with external networks where customers are talking – to resolve issues, answer questions and build the organizational reputation.
  • 8. We will together focus on reducing the noise within the organization.
    Information is delivered without knowing whom it is relevant for. Let people decide what they want to follow.
  • 9. We will together destroy processes that do not let us build human relationships within and without.
    Doing away with systems and processes that are not needed – so that their gravity does not force a return to the silos of Organization 1.0
  • 10. We will encourage you to build relationships that connect all of us with partners, stakeholders and customers in ways where we all benefit.
    The relationships are owned by people – not by processes – and we trust you to invest in them for our mutual success
  • 11. We will act ethically and transparently, and expect you too, because it's no longer a choice.
    The social business is not just about enabling “social technologies” but creating a human organization which acts for the larger good.
  • 12. Originally posted at
    Thank you