The 2020 Social approach to building Talent Communities

2020 Social: POV on Talent Communities
Because Work is Social
February 2010

Five Reasons Why Business & Work is Social
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Consumer Generated Content
Collaboration
Collective Intelligence
Community
Conversation

User Generated Content
Your prospective employees are socially active
Tap into their creativity. Ask them to interpret their work and your brand.
I just got certified on a new skill and am on a great project
Our feedback system sucks
I love being the C++ rockstarhere!
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Conversations
Your employees and prospective employees talking about you, in public.
Listen to them, reach out to them, engage them in a two-way conversation.
I have got an offer from this company. Does it have a culture of work life balance?
Yes! It rocks!
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Collaboration
People work together in flow when they connect with each other as people.
Create rich profiles and shared workspaces to enable people to help each other.
How do I connect with the domain experts in this company?
Let me tell you how!
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Community
Communities come together around a shared social object: a lifestyle, cause or passion.
Build and nurture a community platform to host your customers, partners, employees, and evangelists.
I love building apps!
I love being challenged!
I love coding !
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Collective Intelligence
Customers, employees partners and prospective employees can give you new ideas and insights.
Observe their behavior, ask for their ideas, recognize and reward them for their contribution.
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Here’s how we can make it better!
Here’s an idea!
It worked! Thank you!
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Challenges for Organizations
Create a positive employment brand
Create a pipeline of superstar candidates

Solutions for <Your Company>
1.Listening & interpreting what your prospective talent desires
5. Alumni connect
Your Company
2. Find & attract good talent
4.Onboarding new recruits
3. Engage with active prospects

Your Employment Brand is not shaped by you
But how people say who you are

So, Listen & participate in relevant conversations
What do your prospective employees really look for in their ideal workplace ?
What’s the perception in the market about your company and it’s culture?
What’s the perception about your competitors?

Monitor Conversations
Use tools like SM2, Buzzstreamor Radian6 to listen.
Figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.

Monitor Conversations
Personal growth
What’s the buzz about your company and culture
What are employees and prospective employees of your competitor talking
Community involvement
Upfront employee communications
http://money.cnn.com/blogs/fortunebestcompanies/2007/01/100-best-companies-to-work-for.html
http://www.glassdoor.com/Reviews/Employee-Review-Southwest-Airlines-RVW318723.htm

Your employees and Alumni are rating you
http://www.criticat.com
People sharing information about your organization’s practices, culture, and it can be represented online.
Websites like criticat.com and talentequity.com make it easy to people to analyse such feedback

Finding & Attracting good talent
Identify, create and participate in relevant online communities
Showcase organizational culture
Advocacy
Talent identification

Be present where the talent can find you
Listen in on communities relevant to your business
Identify active contributors to the community
Encourage your employees to participate in such forums
Project your company as a thought leader
http://drupalmodules.com/
http://knowledgemanagement.ittoolbox.com/

Idea: Social aggregation on Corporate site
Online platform that aggregates conversations mentioning :
Company
brand/product
Clients/customers
http://beta.cpbgroup.com/#cpb

Social aggregation on Corporate site
Aggregated industry news on Supply Chain management powered by Kinaxis
http://www.kinaxis.com/manufacturing-central/

Social aggregation on Corporate site
Twitter on Zappos: Online platform that aggregates all twitter mentions of :
Zappos
Related brands/products
Clients/customers
http://twitter.zappos.com/

Idea: Share your work culture- Social media outposts
Share employee experiences on social platforms (YouTube, Flickr, Twitter, Facebook)
http://www.youtube.com/user/JobsAtGEICO

Showcase your work culture
Interesting blog post on how a third person analyses the corporate culture based on a picture found on Flickr
http://www.workhappynow.com/2009/03/pimped-out-cubicle/

Showcase work culture- Employee blogs
HR and recruitment focused community platform
http://www.microspotting.com/

Employment Branding: EMC
External employment branding- encourages bloggers to act as organic brand ambassadors
EMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedIn
Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer
http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-and-recruiting

Talent Identification Contest
http://www.youngfreealberta.com/
Idea: Launch a series of user generated contest resulting in exciting jobs
Reference: Severus Credit Union launched the contest and made the winners their spokesperson

Talent identification contest
Design contests that attract relevant talent
Create virality in your contest to spread the word and engage with a bigger talent pool
http://code.google.com/android/adc/

Talent identification contest
Most Valued Professional (MVP) program by Microsoft :- recognize the best and brightest from technology communities around the world (not necessarily Mocrosoft employees) with the MVP Award- MVP’s answer more than 10 mn questions on Microsoft technologies every year
http://microsoftjobsblog.com/

Advocacy program
http://www.redbullu.com
http://blogs.msdn.com/mvpawardprogram/
Idea: Launch an advocacy program to give recognition to brand or business evangelist
Reference: Red bull university and Microsoft MVP program

Advocacy – Back2Campus
Cognizant encourages its employees to visit their colleges as CTS brand ambassadors and interact with students
The mission is three fold - to look out for prospective recruits- share industry knowledge - increase employability
http://campus.cognizant.com/campus_BackToCampus.html

Engaging with active prospects
Connect active prospects with recruiters
Connect active prospects with current employees
Social background check and evaluation

Connect recruiters with potential employees
Social recruitment platform for potential employees.
Recruiters help with job-hunting, resume writing, interview preparation, etc
Share upcoming job fairs, events, vacancies
http://microsoftjobsblog.com/

Connecting with current employees
Put up the Linkedin API on your website
An active prospect can now see if he/she is directly or indirectly connected with any of your current employees and initiate an engagement

Social background check & evaluation
Use social tools for a thorough background check on potential recruits- Personal blogs-LinkedIn recommendations-Group memberships on LinkedIn-Tweeting pattern

Alumni engagement
Some Examples

Alumni networks
Sustain formal relationships with alumni
Help alumni stay connected with each other and your company
Boast about your alumni network

Alumni networks
Provide easy communication channels for your alumni to refer potential recruits to your company
http://www.southwesterncompanyalumni.com/southwestern-company-alumni-home.aspx

Suggested Platform Architecture
4.2 Community Management
3.4 Social Application
3.3 News Aggregation
3.5 Reputation System
2.2 Profiles and Relationships
3.2 Expert blogs
3.6 Facebook/ Twitter integration
4.1 Content Management
4.3 Influencer Outreach
2.1 Ladder of Engagement
2.3 Tactical Programs
3.7 Mobile Integration
1.1 Social Object
3.1 influencer panel
#1 CORE
#2 STRATEGY
#3 CAPABILITIES
#4 SERVICES
The community should have all these modules and programs to achieve the stated business objectives.

About 2020 Social

Who Are We
Strategy & Marketing
Strategy & Marketing
Gaurav Mishra
CEO
IIMB, Tata Group, Yahoo! Fellow at Georgetown
Dave Evans
Consulting Director
Author of ‘Social Media Marketing: An Hour a Day’
Organizational Development
Enterprise Software
Gautam Ghosh
Consultant
XLRI, Deloitte, HP, Dell
KaushalSarda
Consultant
Capgemini CRM, Uhuroo Founder

What Do We Do
We build and nurture online communities for clients
help them build strong long-term relationships
to catalyze collaboration and innovation
and drive loyalty and advocacy.

Ask Us How
2020social.com | contact@2020social.com| @2020social
gaurav@2020social.com
@gauravonomics
dave@2020social.com
@evansdave
gautam@2020social.com
@gautamghosh
kaushal@2020social.com
@ksarda

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The 2020 Social approach to building Talent Communities

by Gautam Ghosh on Apr 01, 2010

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The 2020 Social approach to building Talent Communities — Presentation Transcript