The 2020 Social approach to building Talent Communities


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2020 Social - an Indian social business strategy firm outlines how talent communities can be built

The 2020 Social approach to building Talent Communities

  1. 1. 2020 Social: POV on Talent Communities<br />Because Work is Social<br />February 2010<br />
  2. 2. Five Reasons Why Business & Work is Social<br /><br /><br /><br /><br /><br /><br /><br /><br />!<br /><br /><br /><br />Consumer Generated Content<br />Collaboration<br />Collective Intelligence<br />Community<br />Conversation<br />
  3. 3. User Generated Content<br />Your prospective employees are socially active<br />Tap into their creativity. Ask them to interpret their work and your brand.<br />I just got certified on a new skill and am on a great project<br />Our feedback system sucks<br />I love being the C++ rockstarhere!<br /><br />
  4. 4. Conversations<br />Your employees and prospective employees talking about you, in public.<br />Listen to them, reach out to them, engage them in a two-way conversation.<br />I have got an offer from this company. Does it have a culture of work life balance?<br />Yes! It rocks!<br /><br /><br />
  5. 5. Collaboration<br />People work together in flow when they connect with each other as people. <br />Create rich profiles and shared workspaces to enable people to help each other.<br />How do I connect with the domain experts in this company?<br />Let me tell you how!<br /><br /><br />
  6. 6. Community<br />Communities come together around a shared social object: a lifestyle, cause or passion.<br />Build and nurture a community platform to host your customers, partners, employees, and evangelists.<br />I love building apps!<br />I love being challenged!<br />I love coding !<br /><br /><br /><br />
  7. 7. Collective Intelligence<br />Customers, employees partners and prospective employees can give you new ideas and insights.<br />Observe their behavior, ask for their ideas, recognize and reward them for their contribution. <br />!<br />Here’s how we can make it better!<br />Here’s an idea!<br />It worked! Thank you!<br /><br /><br /><br />
  8. 8. Challenges for Organizations<br />Create a positive employment brand<br />Create a pipeline of superstar candidates <br />
  9. 9. Solutions for <Your Company><br />1.Listening & interpreting what your prospective talent desires <br />5. Alumni connect<br />Your Company<br />2. Find & attract good talent<br />4.Onboarding new recruits<br />3. Engage with active prospects<br />
  10. 10. Your Employment Brand is not shaped by you<br />But how people say who you are<br />
  11. 11. So, Listen & participate in relevant conversations<br /><ul><li>What do your prospective employees really look for in their ideal workplace ?
  12. 12. What’s the perception in the market about your company and it’s culture?
  13. 13. What’s the perception about your competitors?</li></li></ul><li>Monitor Conversations<br />Use tools like SM2, Buzzstreamor Radian6 to listen.<br />Figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.<br />
  14. 14. Monitor Conversations<br />Personal growth<br />What’s the buzz about your company and culture<br />What are employees and prospective employees of your competitor talking<br />Community involvement<br />Upfront employee communications<br /><br /><br />
  15. 15. Your employees and Alumni are rating you<br /><br />People sharing information about your organization’s practices, culture, and it can be represented online.<br />Websites like and make it easy to people to analyse such feedback<br />
  16. 16. Finding & Attracting good talent<br /><ul><li> Identify, create and participate in relevant online communities
  17. 17. Showcase organizational culture
  18. 18. Advocacy
  19. 19. Talent identification</li></li></ul><li>Be present where the talent can find you<br />Listen in on communities relevant to your business<br />Identify active contributors to the community<br />Encourage your employees to participate in such forums<br />Project your company as a thought leader<br /><br /><br />
  20. 20. Idea: Social aggregation on Corporate site<br />Online platform that aggregates conversations mentioning :<br />Company<br />brand/product <br />Clients/customers<br /><br />
  21. 21. Social aggregation on Corporate site<br />Aggregated industry news on Supply Chain management powered by Kinaxis<br /><br />
  22. 22. Social aggregation on Corporate site<br />Twitter on Zappos: Online platform that aggregates all twitter mentions of :<br />Zappos<br />Related brands/products <br />Clients/customers<br /><br />
  23. 23. Idea: Share your work culture- Social media outposts<br />Share employee experiences on social platforms (YouTube, Flickr, Twitter, Facebook)<br /><br />
  24. 24. Showcase your work culture<br />Interesting blog post on how a third person analyses the corporate culture based on a picture found on Flickr<br /><br />
  25. 25. Showcase work culture- Employee blogs<br />HR and recruitment focused community platform<br /><br />
  26. 26. Employment Branding: EMC<br />External employment branding- encourages bloggers to act as organic brand ambassadors<br />EMC Careers - YouTube - Twitter- Facebook- Wordpress- LinkedIn<br />Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer<br /><br />
  27. 27. Talent Identification Contest<br /><br />Idea: Launch a series of user generated contest resulting in exciting jobs<br />Reference: Severus Credit Union launched the contest and made the winners their spokesperson<br />
  28. 28. Talent identification contest<br />Design contests that attract relevant talent<br />Create virality in your contest to spread the word and engage with a bigger talent pool<br /><br />
  29. 29. Talent identification contest<br />Most Valued Professional (MVP) program by Microsoft :- recognize the best and brightest from technology communities around the world (not necessarily Mocrosoft employees) with the MVP Award- MVP’s answer more than 10 mn questions on Microsoft technologies every year<br /><br />
  30. 30. Advocacy program<br /><br /><br />Idea: Launch an advocacy program to give recognition to brand or business evangelist<br />Reference: Red bull university and Microsoft MVP program<br />
  31. 31. Advocacy – Back2Campus<br />Cognizant encourages its employees to visit their colleges as CTS brand ambassadors and interact with students<br />The mission is three fold - to look out for prospective recruits- share industry knowledge - increase employability<br /><br />
  32. 32. Engaging with active prospects<br /><ul><li>Connect active prospects with recruiters
  33. 33. Connect active prospects with current employees
  34. 34. Social background check and evaluation</li></li></ul><li>Connect recruiters with potential employees <br />Social recruitment platform for potential employees.<br />Recruiters help with job-hunting, resume writing, interview preparation, etc<br />Share upcoming job fairs, events, vacancies<br /><br />
  35. 35. Connecting with current employees <br />Put up the Linkedin API on your website<br />An active prospect can now see if he/she is directly or indirectly connected with any of your current employees and initiate an engagement<br />
  36. 36. Social background check & evaluation<br />Use social tools for a thorough background check on potential recruits- Personal blogs-LinkedIn recommendations-Group memberships on LinkedIn-Tweeting pattern<br />
  37. 37. Alumni engagement<br />Some Examples<br />
  38. 38. Alumni networks<br />Sustain formal relationships with alumni<br />Help alumni stay connected with each other and your company<br />Boast about your alumni network<br />
  39. 39. Alumni networks<br />Provide easy communication channels for your alumni to refer potential recruits to your company<br /><br />
  40. 40. Suggested Platform Architecture<br />4.2 Community Management<br />3.4 Social Application<br />3.3 News Aggregation<br />3.5 Reputation System <br />2.2 Profiles and Relationships<br />3.2 Expert blogs<br />3.6 Facebook/ Twitter integration<br />4.1 Content Management<br />4.3 Influencer Outreach<br />2.1 Ladder of Engagement<br />2.3 Tactical Programs<br />3.7 Mobile Integration<br />1.1 Social Object<br />3.1 influencer panel <br />#1 CORE<br />#2 STRATEGY<br />#3 CAPABILITIES<br />#4 SERVICES<br />The community should have all these modules and programs to achieve the stated business objectives.<br />
  41. 41. About 2020 Social<br />
  42. 42. Who Are We<br />Strategy & Marketing<br />Strategy & Marketing<br />Gaurav Mishra <br />CEO<br />IIMB, Tata Group, Yahoo! Fellow at Georgetown<br />Dave Evans <br />Consulting Director<br />Author of ‘Social Media Marketing: An Hour a Day’<br />Organizational Development <br />Enterprise Software<br />Gautam Ghosh <br />Consultant<br />XLRI, Deloitte, HP, Dell<br />KaushalSarda<br />Consultant<br />Capgemini CRM, Uhuroo Founder<br />
  43. 43. What Do We Do<br />We build and nurture online communities for clients<br />help them build strong long-term relationships<br />to catalyze collaboration and innovation<br />and drive loyalty and advocacy.<br />
  44. 44. Ask Us How<br /> || @2020social<br /><br />@gauravonomics<br /><br />@evansdave<br /><br />@gautamghosh<br /><br />@ksarda<br />