Talent Communities and Social RecruitingPresentation Transcript
Gautam Ghosh – India Marketing & Platform Evangelist http://www.gautamblogs.com
What is a Talent Community
Develop & Engage before you recruit Engaged candidates make better employees Develop candidates pre-employment “It's time to consider the nonlinear relationship between recruitment and development within organisations.” Michael. Echols, PH.D. Human Capital Lab,
It is all about multilogue, not monologue Candidate segmentation in a dedicated professional Talent Community is critical for effective engagement and recruiting. The Facebook generation expects relevant engagement, not just advertising: • One-to-many messaging Timely information to a large audience. • Engage in two-way communication Socially based relationship development. • One-to-one messaging The ability to communicate privately with individuals is critical.
Social Media Hub: all your digital content Aggregate your online content and give talent a single Media Hub in which to engage with you
Recruitment Hub: auto list creation Automatically segment your community into Attraction Lists
Use Talent Words to attract targeted candidates Targeting Talent Talent journey Your target candidate will get a message, inviting them to join your Talent Community. The first step to start a Talent Words campaign is to select the people you want to target. For example: Your personalised landing page welcomes them into your community. Community management Once your community members are all there, eager to engage with you, you segment them in lists and talk to them on a regular basis in a targeted way. Inside the community, they edit their professional profiles.
Start Recruiting directly from your community Post jobs and analyse results Headhunt in your own community Interview and take notes Hire the right people in less time
Thank You Gautam GhoshCall ME: +91 97422 39954 gautam@BraveNewTalent.com