Talent Communities and Social Recruiting

Gautam Ghosh – India Marketing & Platform Evangelist
http://www.gautamblogs.com

What is a Talent Community

Develop & Engage before you recruit
Engaged candidates make better employees
Develop candidates
pre-employment
“It's time to consider the nonlinear relationship between recruitment and development within organisations.”
Michael. Echols, PH.D. Human Capital Lab,

It is all about multilogue, not monologue
Candidate segmentation in a dedicated professional Talent Community is critical for effective engagement and recruiting.
The Facebook generation expects relevant engagement, not just advertising:
• One-to-many messaging
Timely information to a large audience.
• Engage in two-way communication
Socially based relationship development.
• One-to-one messaging
The ability to communicate privately with individuals is critical.

Social Media Hub: all your digital content
Aggregate your online content and give talent a single Media Hub in which to engage with you

Recruitment Hub: auto list creation
Automatically segment your community into Attraction Lists

Use Talent Words to attract targeted candidates
Targeting Talent
Talent journey
Your target candidate will get a message, inviting them to join your Talent Community.
The first step to start a Talent Words
campaign is to select the people
you want to target. For example:
Your personalised landing page welcomes them into your community.
Community management
Once your community members are all there, eager to engage with you, you segment them in lists and talk to them on a regular basis in a targeted way.
Inside the community, they edit their professional profiles.

Start Recruiting directly from your community
Post jobs and analyse results
Headhunt in your own community
Interview and take notes
Hire the right people
in less time

Thank You
Gautam GhoshCall ME: +91 97422 39954
gautam@BraveNewTalent.com

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Talent Communities and Social Recruiting

by Gautam Ghosh on Sep 28, 2011

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Talent Communities and Social Recruiting — Presentation Transcript