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How to build Talent Communities,[object Object],Because Business is Social,[object Object]
The Social Web Impacts ,[object Object],How organizations engage with:,[object Object],Internal Talent,[object Object],External Talent,[object Object]
What is driving these changes?,[object Object]
Business is Social,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],!,[object Object],,[object Object],,[object Object],,[object Object],USER GENERATED CONTENT,[object Object],COLLABORATION,[object Object],COLLECTIVE INTELLIGENCE,[object Object],COMMUNITY,[object Object],CONVERSATION,[object Object]
User Generated Content,[object Object],Your talent community are authors, photographers and filmmakers, all rolled into one.,[object Object],Tap into their creativity. Ask them to interpret your organization. ,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],!,[object Object],,[object Object],,[object Object],,[object Object]
Conversation,[object Object],Facebook and Twitter are the new cafes. Your talent pool and employees are talking about you, in public.,[object Object],Listen to them, reach out to them, engage them in a conversation and help them spread the word. Evangelize yourself.,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],!,[object Object],,[object Object],,[object Object],,[object Object]
Collaboration,[object Object],People work together best when they connect with each other as people. Processes work best when they help people perform their work in the flow.,[object Object],Create shared workspaces with rich profiles to connect employees and partners, help them share their expertise and work together in flow.,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],!,[object Object],,[object Object],,[object Object],,[object Object]
Community,[object Object],It’s magical when people form communities around a shared social object: a lifestyle, cause or passion.,[object Object],Create and nurture a community platform to host your talent pool, employees, and evangelists.,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],!,[object Object],,[object Object],,[object Object],,[object Object]
Collective Intelligence,[object Object],Customers, employees and partners can give you new ideas. You can gain more insights by observing their behavior.,[object Object],Tap into their ideas and build on them through an ideation platform. Or, introduce a reputation system to resurrect an existing community. ,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],!,[object Object],,[object Object],,[object Object],,[object Object]
There is not “One” talent pool,[object Object],People with talent you want to hire,[object Object],People who want to work with you,[object Object],Your employees,[object Object]
The Big Question,[object Object],How do we engage the different talent pools with the organization?,[object Object],Different people have different needs – incentivise them to engage with you and each other – and start a conversation,[object Object]
Define your Community’s Social Object,[object Object],Create digital programs around on brand, organization or hiring needs.,[object Object],Create and nurture talent communities around a bigger social object, that ties in to life aspirations: a vocation, cause or passion.,[object Object]
Follow the Ladder of Engagement,[object Object]
Talent Communities Are Social ,[object Object],It needs time and social engagement from the organization to build ,[object Object],Find your most passionate and communicative employees and mentor them to become Talent Community Managers.,[object Object]
What Engagement Looks Like,[object Object],Community Blogs,[object Object],Wiki Enabled Resources,[object Object],Support Forum,[object Object],Reputation System,[object Object],Tactical Programs,[object Object],Organization,[object Object]
Remember,[object Object],The goal of the organization would be to engage the talent pool on a community centred around their passions (social object),[object Object],Owning that platform makes an organization the custodian and steward of the social object ,[object Object],Conversations are the engine of engagement – the organization needs to constantly participate with the talent community.,[object Object],Sometimes there may already be a talent community around at a different place. Can you engage with them there?,[object Object]
As you engage – keep listening at other places too,[object Object],[object Object]
This is social Talent Relation Management,[object Object]
Twitter Search,[object Object],Social CRM results,[object Object],Use relevant Search String-,[object Object], “Developer Platform- e.g.- .NET” + “developer” Location= India,[object Object]
Forum Search,[object Object],Search across online forums,[object Object],Social CRM results,[object Object]
Overall Conversations on the Social Web,[object Object],Social CRM Results,[object Object],Use tools like Buzzstream or Radian6 to conduct these searches.,[object Object]
About 2020 Social,[object Object],Because Business is Social,[object Object]
The Elevator Pitch,[object Object],We build and nurture online communities ,[object Object],to engage with customers, partners & employees.,[object Object]
The 2020 Social Team,[object Object],Sunil Agarwal Managing Director,[object Object],IITD, IIMA, Managing Director of 20:20 Media,[object Object],Gaurav Mishra CEO,[object Object],IIMB, Yahoo! Fellow at Georgetown,[object Object],Dave Evans Consulting Director,[object Object],Author of ‘Social Media Marketing: An Hour a Day’,[object Object],Gautam GhoshConsultant,[object Object],XLRI, Organizational Development ,[object Object],Upasana Taku Consultant,[object Object],Stanford, ,[object Object],Product Management,[object Object]
Our Engagement Model,[object Object]
What We Do?,[object Object], Business Impact,[object Object],Social Solutions,[object Object],Business,[object Object],Strategy,[object Object],Foster relationships,[object Object],Increase revenue,[object Object],Decrease cost,[object Object],Catalyse innovation,[object Object],User Generated ,[object Object],Content,[object Object],Conversations,[object Object],Social Object ,[object Object],based communities,[object Object],Community,[object Object], eCommerce,[object Object],Applications ,[object Object], CRM ,[object Object], Collaboration ,[object Object]
Diagnose & Plan,[object Object],Engage,[object Object],Build,[object Object],How We Do It?,[object Object],(Ongoing),[object Object],Tactical programs,[object Object],Analytics Measurement,[object Object],(2-8 weeks),[object Object],Research and Benchmarking,[object Object],Strategic roadmap,[object Object],Functional Design requirements,[object Object],(4-12 weeks),[object Object],Oversee development across partners,[object Object],Test & Deploy Social platform,[object Object]
Ask Us How,[object Object],2020social.com,[object Object],contact@2020social.com,[object Object],@2020social on Twitter,[object Object]

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Leveraging the Social Web and Building Talent Communities

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