How organizations can use social communities to build a talent pipeline - some thoughts by 2020 Social

1. How to build Talent Communities Because Business is Social

2. The Social Web Impacts How organizations engage with: Internal Talent External Talent

3. What is driving these changes?

4. Business is Social         !    USER GENERATED CONTENT COLLABORATION COLLECTIVE INTELLIGENCE COMMUNITY CONVERSATION

5. User Generated Content Your talent community are authors, photographers and filmmakers, all rolled into one. Tap into their creativity. Ask them to interpret your organization.         !   

6. Conversation Facebook and Twitter are the new cafes. Your talent pool and employees are talking about you, in public. Listen to them, reach out to them, engage them in a conversation and help them spread the word. Evangelize yourself.         !   

7. Collaboration People work together best when they connect with each other as people. Processes work best when they help people perform their work in the flow. Create shared workspaces with rich profiles to connect employees and partners, help them share their expertise and work together in flow.         !   

8. Community It’s magical when people form communities around a shared social object: a lifestyle, cause or passion. Create and nurture a community platform to host your talent pool, employees, and evangelists.         !   

9. Collective Intelligence Customers, employees and partners can give you new ideas. You can gain more insights by observing their behavior. Tap into their ideas and build on them through an ideation platform. Or, introduce a reputation system to resurrect an existing community.         !   

10. There is not “One” talent pool People with talent you want to hire People who want to work with you Your employees

11. The Big Question How do we engage the different talent pools with the organization? Different people have different needs – incentivise them to engage with you and each other – and start a conversation

12. Define your Community’s Social Object Create digital programs around on brand, organization or hiring needs. Create and nurture talent communities around a bigger social object, that ties in to life aspirations: a vocation, cause or passion.

13. Follow the Ladder of Engagement

14. Talent Communities Are Social It needs time and social engagement from the organization to build Find your most passionate and communicative employees and mentor them to become Talent Community Managers.

15. What Engagement Looks Like Community Blogs Wiki Enabled Resources Support Forum Reputation System Tactical Programs Organization

16. Remember The goal of the organization would be to engage the talent pool on a community centred around their passions (social object) Owning that platform makes an organization the custodian and steward of the social object Conversations are the engine of engagement – the organization needs to constantly participate with the talent community. Sometimes there may already be a talent community around at a different place. Can you engage with them there?

19. Twitter Search Social CRM results Use relevant Search String- “Developer Platform- e.g.- .NET” + “developer” Location= India

20. Forum Search Search across online forums Social CRM results

21. Overall Conversations on the Social Web Social CRM Results Use tools like Buzzstream or Radian6 to conduct these searches.

22. About 2020 Social Because Business is Social

23. The Elevator Pitch We build and nurture online communities to engage with customers, partners & employees.

24. The 2020 Social Team Sunil Agarwal Managing Director IITD, IIMA, Managing Director of 20:20 Media Gaurav Mishra CEO IIMB, Yahoo! Fellow at Georgetown Dave Evans Consulting Director Author of ‘Social Media Marketing: An Hour a Day’ Gautam GhoshConsultant XLRI, Organizational Development Upasana Taku Consultant Stanford, Product Management

25. Our Engagement Model

26. What We Do? Business Impact Social Solutions Business Strategy Foster relationships Increase revenue Decrease cost Catalyse innovation User Generated Content Conversations Social Object based communities Community eCommerce Applications CRM Collaboration

27. Diagnose & Plan Engage Build How We Do It? (Ongoing) Tactical programs Analytics Measurement (2-8 weeks) Research and Benchmarking Strategic roadmap Functional Design requirements (4-12 weeks) Oversee development across partners Test & Deploy Social platform

28. Ask Us How 2020social.com contact@2020social.com @2020social on Twitter