Leveraging the Social Web and Building Talent Communities


Published on

How organizations can use social communities to build a talent pipeline - some thoughts by 2020 Social

Published in: Business, Technology
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Leveraging the Social Web and Building Talent Communities

  1. How to build Talent Communities<br />Because Business is Social<br />
  2. The Social Web Impacts <br />How organizations engage with:<br />Internal Talent<br />External Talent<br />
  3. What is driving these changes?<br />
  4. Business is Social<br /><br /><br /><br /><br /><br /><br /><br /><br />!<br /><br /><br /><br />USER GENERATED CONTENT<br />COLLABORATION<br />COLLECTIVE INTELLIGENCE<br />COMMUNITY<br />CONVERSATION<br />
  5. User Generated Content<br />Your talent community are authors, photographers and filmmakers, all rolled into one.<br />Tap into their creativity. Ask them to interpret your organization. <br /><br /><br /><br /><br /><br /><br /><br /><br />!<br /><br /><br /><br />
  6. Conversation<br />Facebook and Twitter are the new cafes. Your talent pool and employees are talking about you, in public.<br />Listen to them, reach out to them, engage them in a conversation and help them spread the word. Evangelize yourself.<br /><br /><br /><br /><br /><br /><br /><br /><br />!<br /><br /><br /><br />
  7. Collaboration<br />People work together best when they connect with each other as people. Processes work best when they help people perform their work in the flow.<br />Create shared workspaces with rich profiles to connect employees and partners, help them share their expertise and work together in flow.<br /><br /><br /><br /><br /><br /><br /><br /><br />!<br /><br /><br /><br />
  8. Community<br />It’s magical when people form communities around a shared social object: a lifestyle, cause or passion.<br />Create and nurture a community platform to host your talent pool, employees, and evangelists.<br /><br /><br /><br /><br /><br /><br /><br /><br />!<br /><br /><br /><br />
  9. Collective Intelligence<br />Customers, employees and partners can give you new ideas. You can gain more insights by observing their behavior.<br />Tap into their ideas and build on them through an ideation platform. Or, introduce a reputation system to resurrect an existing community. <br /><br /><br /><br /><br /><br /><br /><br /><br />!<br /><br /><br /><br />
  10. There is not “One” talent pool<br />People with talent you want to hire<br />People who want to work with you<br />Your employees<br />
  11. The Big Question<br />How do we engage the different talent pools with the organization?<br />Different people have different needs – incentivise them to engage with you and each other – and start a conversation<br />
  12. Define your Community’s Social Object<br />Create digital programs around on brand, organization or hiring needs.<br />Create and nurture talent communities around a bigger social object, that ties in to life aspirations: a vocation, cause or passion.<br />
  13. Follow the Ladder of Engagement<br />
  14. Talent Communities Are Social <br />It needs time and social engagement from the organization to build <br />Find your most passionate and communicative employees and mentor them to become Talent Community Managers.<br />
  15. What Engagement Looks Like<br />Community Blogs<br />Wiki Enabled Resources<br />Support Forum<br />Reputation System<br />Tactical Programs<br />Organization<br />
  16. Remember<br />The goal of the organization would be to engage the talent pool on a community centred around their passions (social object)<br />Owning that platform makes an organization the custodian and steward of the social object <br />Conversations are the engine of engagement – the organization needs to constantly participate with the talent community.<br />Sometimes there may already be a talent community around at a different place. Can you engage with them there?<br />
  17. As you engage – keep listening at other places too<br /><ul><li>After you listen – take action
  18. This is social Talent Relation Management</li></li></ul><li>Conversations are Distributed<br />Across different forums, social networks, platforms<br />Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.<br />
  19. Twitter Search<br />Social CRM results<br />Use relevant Search String-<br /> “Developer Platform- e.g.- .NET” + “developer” Location= India<br />
  20. Forum Search<br />Search across online forums<br />Social CRM results<br />
  21. Overall Conversations on the Social Web<br />Social CRM Results<br />Use tools like Buzzstream or Radian6 to conduct these searches.<br />
  22. About 2020 Social<br />Because Business is Social<br />
  23. The Elevator Pitch<br />We build and nurture online communities <br />to engage with customers, partners & employees.<br />
  24. The 2020 Social Team<br />Sunil Agarwal Managing Director<br />IITD, IIMA, Managing Director of 20:20 Media<br />Gaurav Mishra CEO<br />IIMB, Yahoo! Fellow at Georgetown<br />Dave Evans Consulting Director<br />Author of ‘Social Media Marketing: An Hour a Day’<br />Gautam GhoshConsultant<br />XLRI, Organizational Development <br />Upasana Taku Consultant<br />Stanford, <br />Product Management<br />
  25. Our Engagement Model<br />
  26. What We Do?<br /> Business Impact<br />Social Solutions<br />Business<br />Strategy<br />Foster relationships<br />Increase revenue<br />Decrease cost<br />Catalyse innovation<br />User Generated <br />Content<br />Conversations<br />Social Object <br />based communities<br />Community<br /> eCommerce<br />Applications <br /> CRM <br /> Collaboration <br />
  27. Diagnose & Plan<br />Engage<br />Build<br />How We Do It?<br />(Ongoing)<br />Tactical programs<br />Analytics Measurement<br />(2-8 weeks)<br />Research and Benchmarking<br />Strategic roadmap<br />Functional Design requirements<br />(4-12 weeks)<br />Oversee development across partners<br />Test & Deploy Social platform<br />
  28. Ask Us How<br />2020social.com<br />contact@2020social.com<br />@2020social on Twitter<br />