Leveraging the Social Web and Building Talent Communities

How to build Talent Communities
Because Business is Social

The Social Web Impacts
How organizations engage with:
Internal Talent
External Talent

What is driving these changes?

Business is Social
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USER GENERATED CONTENT
COLLABORATION
COLLECTIVE INTELLIGENCE
COMMUNITY
CONVERSATION

User Generated Content
Your talent community are authors, photographers and filmmakers, all rolled into one.
Tap into their creativity. Ask them to interpret your organization.
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Conversation
Facebook and Twitter are the new cafes. Your talent pool and employees are talking about you, in public.
Listen to them, reach out to them, engage them in a conversation and help them spread the word. Evangelize yourself.
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Collaboration
People work together best when they connect with each other as people. Processes work best when they help people perform their work in the flow.
Create shared workspaces with rich profiles to connect employees and partners, help them share their expertise and work together in flow.
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Community
It’s magical when people form communities around a shared social object: a lifestyle, cause or passion.
Create and nurture a community platform to host your talent pool, employees, and evangelists.
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Collective Intelligence
Customers, employees and partners can give you new ideas. You can gain more insights by observing their behavior.
Tap into their ideas and build on them through an ideation platform. Or, introduce a reputation system to resurrect an existing community.
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There is not “One” talent pool
People with talent you want to hire
People who want to work with you
Your employees

The Big Question
How do we engage the different talent pools with the organization?
Different people have different needs – incentivise them to engage with you and each other – and start a conversation

Define your Community’s Social Object
Create digital programs around on brand, organization or hiring needs.
Create and nurture talent communities around a bigger social object, that ties in to life aspirations: a vocation, cause or passion.

Follow the Ladder of Engagement

Talent Communities Are Social
It needs time and social engagement from the organization to build
Find your most passionate and communicative employees and mentor them to become Talent Community Managers.

What Engagement Looks Like
Community Blogs
Wiki Enabled Resources
Support Forum
Reputation System
Tactical Programs
Organization

Remember
The goal of the organization would be to engage the talent pool on a community centred around their passions (social object)
Owning that platform makes an organization the custodian and steward of the social object
Conversations are the engine of engagement – the organization needs to constantly participate with the talent community.
Sometimes there may already be a talent community around at a different place. Can you engage with them there?

As you engage – keep listening at other places too
After you listen – take action
This is social Talent Relation Management

Conversations are Distributed
Across different forums, social networks, platforms
Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other competitors for your talent.

Twitter Search
Social CRM results
Use relevant Search String-
“Developer Platform- e.g.- .NET” + “developer” Location= India

Forum Search
Search across online forums
Social CRM results

Overall Conversations on the Social Web
Social CRM Results
Use tools like Buzzstream or Radian6 to conduct these searches.

About 2020 Social
Because Business is Social

The Elevator Pitch
We build and nurture online communities
to engage with customers, partners & employees.

The 2020 Social Team
Sunil Agarwal Managing Director
IITD, IIMA, Managing Director of 20:20 Media
Gaurav Mishra CEO
IIMB, Yahoo! Fellow at Georgetown
Dave Evans Consulting Director
Author of ‘Social Media Marketing: An Hour a Day’
Gautam GhoshConsultant
XLRI, Organizational Development
Upasana Taku Consultant
Stanford,
Product Management

Our Engagement Model

What We Do?
Business Impact
Social Solutions
Business
Strategy
Foster relationships
Increase revenue
Decrease cost
Catalyse innovation
User Generated
Content
Conversations
Social Object
based communities
Community
eCommerce
Applications
CRM
Collaboration

Diagnose & Plan
Engage
Build
How We Do It?
(Ongoing)
Tactical programs
Analytics Measurement
(2-8 weeks)
Research and Benchmarking
Strategic roadmap
Functional Design requirements
(4-12 weeks)
Oversee development across partners
Test & Deploy Social platform

Ask Us How
2020social.com
contact@2020social.com
@2020social on Twitter

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Leveraging the Social Web and Building Talent Communities

by Gautam Ghosh

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