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Communities using social media - gautam ghosh

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  • 1. Building an Engaging Community
    Using Effective Social Media Strategies
    Gautam Ghosh
    Product Evangelist - Qontext
  • 2. Why should a business invest in a community?
    2
    © Qontext Inc. 2010
  • 3. What is a Community?
    How is it different from a Social Network
    © Qontext Inc. 2010
    3
  • 4. Communities have always been there
    © Qontext Inc. 2010
    4
  • 5. The Long Tail
    © Qontext Inc. 2010
    5
  • 6. Social Objects
    The Glue for Communities
    © Qontext Inc. 2010
    6
  • 7. Questions to ask
    What community are we building?
    What’s the social object of that community?
    7
    © Qontext Inc. 2010
  • 8. The Million Dollar Question
    Build my own community?
    Or
    Go to where a community exists
    © Qontext Inc. 2010
    8
  • 9. © Qontext Inc. 2010
    9
  • 10. Designing for Engagement
    And why engagement at all?
    10
    © Qontext Inc. 2010
  • 11. The content community model
    © Qontext Inc. 2010
    11
  • 12. Facilitating the community
    What behaviors do you want to facilitate
    12
    © Qontext Inc. 2010
  • 13. Skills for the community manager
    Challenges
    © Qontext Inc. 2010
    13
  • 14. Who is a community facilitator?
    Everyone
    14
    © Qontext Inc. 2010
  • 15. 7 Seven Types of Community Members
    Lurker
    Learner
    Connector
    Moderator
    Organizer
    Teacher
    Super-User
    © Qontext Inc. 2010
    15
  • 16. The Secret
    Be a part of the community
    In the full sense
    16
    © Qontext Inc. 2010
  • 17. Connect
    Blog http://www.gautamblogs.com
    Twitter - @GautamGhosh
    Facebook: http://www.facebook.com/HR.Blogger
    Email: gautam.ghosh@qontext.com
    Slideshare: http://www.slideshare.net/gautam
    Linkedin: http://www.linkedin.com/in/gautam
    © Qontext Inc. 2010
    17