Communities using social media - gautam ghosh

Building an Engaging Community
Using Effective Social Media Strategies
Gautam Ghosh
Product Evangelist - Qontext

Why should a business invest in a community?
2
© Qontext Inc. 2010

What is a Community?
How is it different from a Social Network
3

Communities have always been there
4

The Long Tail
5

Social Objects
The Glue for Communities
6

Questions to ask
What community are we building?
What’s the social object of that community?
7

The Million Dollar Question
Build my own community?
Or
Go to where a community exists
8

9

Designing for Engagement
And why engagement at all?
10

The content community model
11

Facilitating the community
What behaviors do you want to facilitate
12

Skills for the community manager
Challenges
13

Who is a community facilitator?
Everyone
14

7 Seven Types of Community Members
Lurker
Learner
Connector
Moderator
Organizer
Teacher
Super-User
15

The Secret
Be a part of the community
In the full sense
16

Connect
Blog http://www.gautamblogs.com
Twitter - @GautamGhosh
Facebook: http://www.facebook.com/HR.Blogger
Email: gautam.ghosh@qontext.com
Slideshare: http://www.slideshare.net/gautam
Linkedin: http://www.linkedin.com/in/gautam
17

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Communities using social media - gautam ghosh

by Gautam Ghosh on Apr 09, 2011

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Communities using social media - gautam ghosh — Presentation Transcript