Business Blogging
By
Gautam Ghosh
The Imagence
Partners

Blogging Related Assignments done
1. Blogging related workshop for Frito Lay India ( PepsiCo snacks division),
post which they launched a blog http://fritolayindia.blogspot.com/
2. Retained blogging consultant for Options Executive Search, a niche
recruiting firm based in Hyderabad. The blog
http://joboptions.blogspot.com was nominated as one of the best new
blogs in the Indibloggies as well as one of the top 10 worldwide recruiting
blogs.
3. Editor of blogging community recruiting.com owned by US based jobsite
Jobster
Recognition and Acknowledgements
a. Acknowledged in the best selling blogging book “Naked Conversations” by
Robert Scoble and Shel Israel
http://redcouch.typepad.com/weblog/2005/08/acknowledgement.html
b. Was invited to do a case analysis on blogging for business for
Businessworld magazine.
http://businessworldindia.com/mar2607/casestudy02.asp
c. Self’s blog http://gauteg.blogspot.com was a winner of the Recruiting.com
\"Special Blog Award for 2005\", and the second most popular blog of 2006.
It was also by Online Recruitment guru John Sumser as the top nominee
for Best Recruiting Blog of 2005
(http://www.interbiznet.com/ern/archives/051229.html)
d. The blog was featured in the book Business Blogs: A practical Guide
http://www.businessblogguide.com/ written by ex-Accenture KM Practice
Leader, William Ives and Amanda Watlington
e. Amongst the top 100 Indian blogs across categories and the top ranked
Indian business blog
http://blogstreet.com/bsibin/directory.cgi?catcode=bus
f. Quoted on blogging by publications like The Economic Times
http://economictimes.indiatimes.com/News/News_By_Company/Corporate
_Trends/Desi_cos_blog_on_to_lure_job-seekers/articleshow/msid-
1988787,curpg-2.cms
Gautam Ghosh
Gautam has eight years of experience in HR and Learning & Development in the
IT and ITES sector with firms like Satyam, Hewlett-Packard, Dell and Deloitte &
Touche in India. His experience covers Knowledge Management, e-learning,
Organization Development, Management Consulting, Training Management,
Performance Management and Employee Relations. In consulting his focus is on

areas of Performance Management, Leadership Development, HR strategy and
Learning and Development strategy. Some of his clients are PepsiCo India,
Deloitte Consulting, Options Executive Search and ICICI Bank.
Gautam has an MBA in HR from XLRI, Jamshedpur, and has two and half years
experience prior to that in hotel operations in ITC Hotels and pharmaceutical
sales with Eli Lilly. His basic graduation is in hotel management from the
Welcomgroup Graduate School of Hotel Administration.
He has won the NHRD Network young managers’ paper writing contest in 1999,
and has written on HR areas for magazines like Kennedy Info’s “Consultants
News”, Businessworld India, ICFAI University Press’ “Effective Executive”, youth
magazine “JAM” as well as online sites like HR.com and Cybermediadice.com.
He has also been quoted by news publications like Human Capital, Economic
Times and Daily News and Analysis. Gautam is amongst India’s foremost
business and talent bloggers and his blog http://gauteg.blogspot.com has won
several national and international awards.