How to Bring Your Blog to Life

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Presentation by Bruce Sharpe at Northern Voice 2009. Tells all about how to add audio or video to your blog to make a podcast.

Presentation by Bruce Sharpe at Northern Voice 2009. Tells all about how to add audio or video to your blog to make a podcast.

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  • 1. Bring Your Blog to Life Video and audio are where it’s at. Get with it. Bruce Sharpe brucesharpe.com Monday, February 23, 2009 1
  • 2. This Talk is For... Monday, February 23, 2009 2
  • 3. This Talk is For... 1. Baby steps (minimal time, free) Monday, February 23, 2009 2
  • 4. This Talk is For... 1. Baby steps (minimal time, free) 2. A little bit serious, but not very (⌚$) Monday, February 23, 2009 2
  • 5. This Talk is For... 1. Baby steps (minimal time, free) 2. A little bit serious, but not very (⌚$) 3. Even a little more serious (⌚⌚$$) Monday, February 23, 2009 2
  • 6. This Talk is For... 1. Baby steps (minimal time, free) 2. A little bit serious, but not very (⌚$) 3. Even a little more serious (⌚⌚$$) 4. Some tips for the experts Monday, February 23, 2009 2
  • 7. PC and Mac Monday, February 23, 2009 3
  • 8. After Today • You can get started • You can get better • You can try something new Monday, February 23, 2009 4
  • 9. Who Am I? • Digital imagery at MDA • Detoured into enterprise software • Seduced by podcasting • Conversations Network • VancouverTechScene.com • Now: media software and services Monday, February 23, 2009 5
  • 10. What’s It All About? • Podcast = blog + audio or video • like having a radio or TV show distributed over the internet • add enclosure tag to RSS/Atom feed • And of course ...YouTube Monday, February 23, 2009 6
  • 11. The Five W’s Monday, February 23, 2009 7
  • 12. The Five W’s • Why would you want to do this? Monday, February 23, 2009 7
  • 13. The Five W’s • Why would you want to do this? • What kinds of content Monday, February 23, 2009 7
  • 14. The Five W’s • Why would you want to do this? • What kinds of content • Where to host it Monday, February 23, 2009 7
  • 15. The Five W’s • Why would you want to do this? • What kinds of content • Where to host it • Whow to do it Monday, February 23, 2009 7
  • 16. The Five W’s • Why would you want to do this? • What kinds of content • Where to host it • Whow to do it • Wrecommendations Monday, February 23, 2009 7
  • 17. The Five W’s Things • Why would you want to do this? • What kinds of content • Where to host it • How to do it • Recommendations Monday, February 23, 2009 8
  • 18. Recommendations Monday, February 23, 2009 9
  • 19. Why • Why add media to your blog? • Because your audience wants it: • FeedBurner: serves 249,728 podcasts • 20 million podcasts available for download • YouTube: 10 hours per minute • 12 billion online videos per month viewed • New medium of expression Monday, February 23, 2009 10
  • 20. Examples Monday, February 23, 2009 11
  • 21. Documentary Montage Monday, February 23, 2009 12
  • 22. Art and Film Monday, February 23, 2009 13
  • 23. Instructional Screencast Monday, February 23, 2009 14
  • 24. Slide Shows Monday, February 23, 2009 15
  • 25. More Video Examples... • crowd powered media: NowPublic • culture: Underground News • unboxing: YouTube • live events: brucesharpe.com Monday, February 23, 2009 16
  • 26. Audio Examples • News • Commentary • Interviews • Education • Conference presentations • Sports chat Monday, February 23, 2009 17
  • 27. The Steps 1. Get your gear 2. Record 3. Edit 4. Publish Monday, February 23, 2009 18
  • 28. Get Your Gear Monday, February 23, 2009 19
  • 29. Audio Recorder • On the camcorder • Direct to computer • Olympus Voice Recorder • Zoom H4 Monday, February 23, 2009 20
  • 30. Microphones Basic USB: $30 • Laptop built-in mic • Camcorder mic: barely acceptable • Mic to plug into camcorder • Basic USB mic $54 • A better USB mic: BlueMic Snowball Two or more USB mics in Windows? Tricky... Better USB: $125 Monday, February 23, 2009 21
  • 31. Camera • Cell phone: live stuff only, immediacy • Still camera: surprisingly good! • Brand-name camcorder • Mic input, flash memory or HDD • Sony, Canon, Panasonic, ... • No: Samsung, tape, DVD • HD: go for it! Monday, February 23, 2009 22
  • 32. Monday, February 23, 2009 23
  • 33. Oh yeah, get a tripod Velbon, London Drugs Manfrotto, B&H Photo Monday, February 23, 2009 24
  • 34. Web Resources • Still cameras: • dpreview.com • Camcorders: • camcorderinfo.com Monday, February 23, 2009 25
  • 35. Lights #1 Way to Make Your Video Look Better Monday, February 23, 2009 26
  • 36. Lights • Halogen work lights • Don’t do it!! (Illegal in California) • Recommendations • Natural/practical light • Go to a camera store, ask • Fluorescent, daylight balanced, diffused Monday, February 23, 2009 27
  • 37. Green Screen • OK, this is an advanced technique • But it’s just too fun • TubeTape.com • YouTube tutorials Monday, February 23, 2009 28
  • 38. Record Monday, February 23, 2009 29
  • 39. Recording to Your PC • Use • your USB mic • your audio editing software Monday, February 23, 2009 30
  • 40. Interviewing? • Prep the questions • Prep the interviewee Monday, February 23, 2009 31
  • 41. Phone or Skype? • Skype Monday, February 23, 2009 32
  • 42. Recording Skype Calls • Skype • Wear a headset (Logitech USB) • Pamela • Total Recorder • MX Skype Recorder Monday, February 23, 2009 33
  • 43. Recording Phone Calls • From an actual phone • Radio Shack gizmo • JK Audio QuickTap • JK Audio digital hybrid • Using a conference call service • TalkShoe • Use Skype with SkypeOut Monday, February 23, 2009 34
  • 44. Screencast Software • Windows • Camtasia Studio • Mac • SnapZ Pro X • ScreenFlow Monday, February 23, 2009 35
  • 45. Advanced Techniques • Green screen • Multicamera • Dual-system audio • Tape sync (double ender) • VGA2USB to record screens Monday, February 23, 2009 36
  • 46. Advanced Techniques • Green screen • Multicamera • Dual-system audio • Tape sync (double ender) • VGA2USB to record screens Monday, February 23, 2009 36
  • 47. Editing Post-Production Monday, February 23, 2009 37
  • 48. Should You Edit? Monday, February 23, 2009 38
  • 49. Should You Edit? • I want to be edited. Monday, February 23, 2009 38
  • 50. Should You Edit? • I want to be edited. • It is possible to edit so much that the person doesn’t sound like themselves any more, but instead sounds inhumanly smooth and intelligent. Monday, February 23, 2009 38
  • 51. Should You Edit? • I want to be edited. • It is possible to edit so much that the person doesn’t sound like themselves any more, but instead sounds inhumanly smooth and intelligent. • That’s how edited I want to be. Monday, February 23, 2009 38
  • 52. At Least Do This... • Trim the ends • Cut the dead air • Adjust levels (please please please) • Add intro/outro with music Monday, February 23, 2009 39
  • 53. Levels • Same message every year • Some of you are still not listening • I beseech you, from the pit of my eardrums: adjust your levels!!!!!!!!!! Monday, February 23, 2009 40
  • 54. Monday, February 23, 2009 41
  • 55. Twittersphere says... BTW, Levelator is THE SHIT! LOVE IT! Monday, February 23, 2009 42
  • 56. More Editing • Get rid of um’s and ah’s • Tighten it up, quicken the pace • Add music • Reduce noise • Sound effects Monday, February 23, 2009 43
  • 57. Audio Editors • Audacity • GarageBand • GoldWave • Audition • Soundtrack Pro Monday, February 23, 2009 44
  • 58. Video Editors • Movie Maker • iMovie • Pinnacle Studio • Final Cut Express • Sony Vegas Monday, February 23, 2009 45
  • 59. Resources Monday, February 23, 2009 46
  • 60. Resources • Photo/video/sound: iStockPhoto.com • Voice overs:Voices.com • Tutorials:YouTube • Using the software: Lynda.com • Conversions: MPEG StreamClip • Sound effects: Soundsnap.com Monday, February 23, 2009 47
  • 61. Music music.download.com 111,052 FREE MP3S! Magic GarageBand Pinnacle Studio Monday, February 23, 2009 48
  • 62. Logos, Web Design Monday, February 23, 2009 49
  • 63. Prepare for the Web Monday, February 23, 2009 50
  • 64. Audio => MP3 • Audacity • LAME • Commercial editors have it built-in • You will be asked some questions • 44.1 kHz, 64 kbps, joint stereo (or mono) • Tag editor: • ID3-TagIT • iTunes Monday, February 23, 2009 51
  • 65. Video Encoding • Your video editor does this • You will be asked some questions • Format: QuickTime or WMV • Codec: H.264 or MPEG-4 • Bit rate: 750 kbps for > 15 min • Bit rate: 2000 kbps for < 15 min • The host will convert to Flash Monday, February 23, 2009 52
  • 66. Publish Serve the world, make someone else pay Monday, February 23, 2009 53
  • 67. The General Idea Host your website/blog and media separately Monday, February 23, 2009 54
  • 68. Where to Host Video • Blip.tv • Free • High-quality • Ads are optional • Pro version: MP3 and iPod • YouTube Monday, February 23, 2009 55
  • 69. Where to Host Audio • www.libsyn.com • $5/month for ~ one podcast/week Monday, February 23, 2009 56
  • 70. Where to Host Slides • SlideShare.net Monday, February 23, 2009 57
  • 71. Add It to Your Blog • Video • Embed Blip.tv player in your blog • Customize player in Blip.tv dashboard • Audio • Embed Yahoo Media Player • Customize via CSS Monday, February 23, 2009 58
  • 72. Make A Feed • WordPress => PodPress.org • Other => use FeedBurner • Tell it to use SmartCast • Turn on iTunes tags • Tell iTunes that you have a feed Monday, February 23, 2009 59
  • 73. Submit to Aggregators • iTunes • SpokenWord.org • podcastpickle.com • blubrry.com • podcastalley.com • odeo.com Monday, February 23, 2009 60
  • 74. Monday, February 23, 2009 61
  • 75. Monday, February 23, 2009 61
  • 76. Show Notes • Highly recommended • Put in links, summary Monday, February 23, 2009 62
  • 77. Coding Resources • RentACoder • ODesk • eLance Monday, February 23, 2009 63
  • 78. email: bruce.sharpe@singularsoftware.com blog: www.brucesharpe.com Twitter: brucesharpe singularsoftware.com singularproductions.com Monday, February 23, 2009 64