Number of suppliers in the market for the raw material is large They can’t exert power to raise the prices of the raw material as we can easily shift to other suppliers.
buyers LLEST YUVA: Higher bargaining power. They have many options. SO YOUTH CAN EASILY SHIFT TO OTHER BRANDS LLEST STYLE: Elites are particular about their choice. They are brand conscious SO THEY DON’T EASILY SHIFT TO OTHER BRANDS
SUBSTITUTES………. MOBILE PHONES (FEATURES) MP3 PLAYERS CAMERA LOOKS GOOD INTERNET APP.
BUT WATCHES MAKE A FASHION STATEMENT AND EASY TO CARRY. SO IT HAS A NEUTRAL EFFECT ON OUR SALES
Threats from new entrants No government regulations. Easy for any new company to enter Differentiation can be done through Branding, style, fashion, variety. Easy for any new company to enter High capital requirement. The only factor which can restrict the new entrant in the market.
ACCORDING TO THESE FACTORS, ANY NEW COMPANY CAN EASILY ENTER THE MARKET AND CAN AFFECT THE PROFITABILITY OF OUR COMPANY.