Llst Project
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Llst Project

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stretigic management...

stretigic management
project(SELECTING INDUSTRY OF YOUR CHOICE AND MAKING STRATEGY FOR IT)

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  • 1. LL est
    Time comes to you…
  • 2. DEMOGRAPHIC SEGMENT
  • 3. AGE
    Present Focus: Youth and Higher Income Class
    Presently youth forms 65% of population
  • 4. Future Focus: KIDS CORPORATE TECH FREAKS
  • 5. AFFLUENCE
    In future Middle class will grow by 10%.
  • 6. GEOGRAPHIC DISTRIBUTION
  • 7. SOCIOCULTURE
  • 8. WOMEN WORKFORCE
    Literacy Rate of women in India is 54.5%. The no. of working women is increasing.
    Increased purchasing power .
    Potential market.
  • 9. Traditionally – used only for watching time.
    Modern – used as a style statement, as accessories also.
    TRADITION v/s MODERN
  • 10. ECONOMIC SEGMENT
  • 11. employment
    Setup Manufacturing plants in remote areas to provide employment.
    It will create the VICIOUS CIRCLE.
  • 12. INCREASING GDP
    The GDP of India is increasing ( Presently it is 7.9%)
    Purchasing power has increased drastically.
    Huge potential market for our product.
  • 13. TECHNOLOGY
  • 14. TECHNOLOGY
    SMS TECHNOLOGY
    HI-TECH HEART MONITOR WATCHES
  • 15. FEATURES
    REMINDERS
    MP3 PLAYER AND FM
    CAMERA
    IP VERSION 06
  • 16. GLOBAL SEGMENT
  • 17. GOING GLOBAL
    Blend of traditional INDIAN STYLE with the MODERN TRENDS.
    Increase of watch market in future
  • 18.
  • 19. Industry analysisOF LLEST
  • 20. Porter’s 5 force model
    Threat of
    new entrants
    Bargaining power of buyers
    Bargaining power of suppliers
    Threat of
    Substitute products and services
  • 21. Present competitors in the market
    Titan
    Rado
    Rolex
    Omega
    Citizen
    Espirit
  • 22. Market share of our competitors
  • 23. THREATS
    Any slight reduction in the prices.
    New and innovative products of competitors
    Attractive advertisements
    These factors can help the competitors to attract our customers
  • 24. SUPPLIERS
  • 25. Number of suppliers in the market for the raw material is large
    They can’t exert power to raise the prices of the raw material as we can easily shift to other suppliers.
  • 26. buyers
    LLEST YUVA: Higher bargaining power.
    They have many options.
    SO YOUTH CAN EASILY SHIFT TO OTHER BRANDS
    LLEST STYLE: Elites are particular about
    their choice.
    They are brand conscious
    SO THEY DON’T EASILY SHIFT TO OTHER BRANDS
  • 27. SUBSTITUTES……….
    MOBILE PHONES (FEATURES)
    MP3 PLAYERS
    CAMERA
    LOOKS GOOD
    INTERNET APP.
  • 28. BUT WATCHES MAKE A FASHION
    STATEMENT AND EASY TO CARRY.
    SO IT HAS A NEUTRAL EFFECT ON OUR SALES
  • 29. Threats from new entrants
    No government regulations.
    Easy for any new company to enter
    Differentiation can be done through Branding, style, fashion, variety.
    Easy for any new company to enter
    High capital requirement.
    The only factor which can restrict the new entrant in the market.
  • 30. ACCORDING TO THESE FACTORS,
    ANY NEW COMPANY CAN EASILY ENTER THE MARKET AND CAN AFFECT THE PROFITABILITY OF OUR COMPANY.
  • 31. SUMMARY