Ala Sense Case


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Adaptive and Intelligent , Interactive Advertising system

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Ala Sense Case

  1. 1. AlaSense Adaptive and Intelligent , Interactive Advertising system [email_address]
  2. 2. Summary <ul><li>What is AlaSense ? </li></ul><ul><li>  </li></ul><ul><li>How its better or different ? </li></ul><ul><li>  </li></ul><ul><li>Case Study </li></ul><ul><li>  </li></ul>
  3. 3. What is AlaSense ? <ul><li>AlaSense is adaptive and intelligent ,Interactive Advertising system for </li></ul><ul><li>Mobiles (gprs, sms) </li></ul><ul><li>Web (Ajax widget which can be customized and embedded in your website) </li></ul><ul><li>Instant messengers (yahoo, AOL, msn , gtalk, icq , gadu gadu , jabber etc). </li></ul>
  4. 4. How its is different ? AlaSense is adaptive , it can adapt to user's location , interests , past usage patterns and criteria like age , occupation (provided by users ) and feedback to offer more relevant adds . AlaSense is intelligent , it uses NLP (natural language processing) and AI to comprehend user requests. AlaSense adds are interactive , selecting add links or replying add message (sms/im messages ) can launch an interactive session
  5. 5. How its is different ? AlaSense Adds can push or pull which means Adds can be either pushed to user (like normal Adds on Internet , IM , mobile) or can be requested by users based on certain criteria (like users can request to provide adds to all sales in his area ) , user can also subscribe to such add stream
  6. 6. Case Study - Location Based Ads Ala Hi Massive Clearing sale at M&S J 13 just two blocks away !!sms more to find out details or map Ala While you are shopping at Acme Mall , you are invited for free show Ford showroom (1st floor left shop no 22) , lucky draw free ford mustang !
  7. 7. Case Study - User Requested User : Hello which is the nearest Gas Station , I am running out of Gas !! Ala : There are two station near your current location , one at G block 22 other H 44 User : I want buy a new LCD TV , any shops near by ? Ala : Yeah great offers at LCD TV at Acme mall
  8. 8. Case Study - Targeted Adds User is Traveling from France to India Ala : Welcome to India Mr. Pierre at IGI Airports !! , I can offer you host offer services like taxi , travel guide , cheapest hotels just reply to me with services you require User : Taxi to Radisson hotel Noida Ala : I have fixed up taxi for you , Cab no 7289 , you will find the cab right outside Terminal 2 (left from Immigration Check )
  9. 9. Case Study - Adds at Convention Ala : Welcome to BarCamp , Yahoo and Sun Microsystems are offering to first 50 Registrations !! Register now if interested (Stall No 23 and 34 )
  10. 10. Case Study - Add Stream Add Stream is unique user requested subscribed adds User : Hello pl let me know if there is ticket to Maldives from Paris less than $ 350 before 22 fed 08 Ala : I cant find any offers as such , but will let you know in future After two weeks Ala: Hello I found suitable offers matching your criteria Air France : Jan 1 price $ 300 Air Maldives : Jan 15 Price $ 288
  11. 11. User : How can I get started with alasense ? Ala : Just fill this form