Abhinav Rahul Corporate Vice President - Corporate Communications Max Life Insurance Corporate Social Responsibility 18th September 2013
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Abhinav Rahul Corporate Vice President - Corporate Communications Max Life Insurance Corporate Social Responsibility 18th September 2013

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Abhinav Rahul Corporate Vice President - Corporate Communications Max Life Insurance Corporate Social Responsibility 18th September 2013

Abhinav Rahul Corporate Vice President - Corporate Communications Max Life Insurance Corporate Social Responsibility 18th September 2013

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  •  Having goals and a vision for your company that go beyond products and profits definitely provides a warmer image of your business that consumers will be more eager to engage with.There are the things we want our customers, employeesand shareholders to feel they can rely on us to provide. But it’s no good talking about values unless you canactually show people what they mean in reality, from day-today.
  • The second category of CSR involves putting together a plan to produce products or provide services that are in the best interests of society. These include things like using safe materials in design and manufacture, corporate environmental initiatives, and other factors such as job creation and economic development.The most successful corporate social responsibility programs integrate these two types of CSR together to show a true commitment to a cause. Max Life Insurance approach is a combination of the two.

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  • 1. Abhinav Rahul Corporate Vice President - Corporate Communications Max Life Insurance Corporate Social Responsibility 18th September 2013
  • 2. Social Responsibility is.. An organization’s obligation to maximize its positive impact on stakeholders and to minimize its negative impact Includes legal, ethical, economic, and philanthropic dimensions CSR Voluntary Managing extremities Social & economic alignment Practices & values Multiple stakeholders orientation Beyond philanthropy
  • 3. Why is Corporate Social Responsibility (CSR) Important It’s all about the bottom-line – People not Profit CSR can influence economic, environmental and social factors 60% company perception 40% product perception Corporate Reputation
  • 4. Why should businesses engage in CSR • Stronger performance • Enhanced employee relations and company culture • Access to social opportunities • Stronger relationships with communities and legal regulators The benefits of an effective CSR approach to an organisation :
  • 5. Draft CSR Rules under Section 135 of the Companies Act, 2013 Will be made mandatory from the Financial Year 2014-15 CSR spending - 2% of the average net profit before tax made by the company during every block of three years CSR Committee to be in place CSR initiatives to be reported in the Directors’ Report and the company’s website
  • 6. Types of CSR 1. Providing funding and resources for worthwhile social causes, such as donating money or employee time to charities. 2. The second category of CSR involves putting together a plan to produce products or provide services that are in the best interests of society. These include things like using safe materials in design and manufacture, corporate environmental initiatives, and other factors such as job creation and economic development.
  • 7. Max Life Insurance CSR initiatives • Max Life Insurance CSR initiatives focuses on promoting health and well being among the underprivileged • Our concern for children and their future also leads us to care for the environment and the world they will inherit with an endeavour to spread awareness for protecting our environment.
  • 8. Max Life Insurance - Immunisation programme • We work closely with Max India Foundation, an independent social service organisation of Max India Group. • The immunisation programme covers vaccines like BCG, Hepatitis B vaccine, Polio drops, DPT, D Tap, Measles vaccine, MMR, Typhoid, DT and TT • Outcomes till date: 416 camps, 112 locations, 27,871 beneficiary children
  • 9. Max Life Insurance – Artificial limbs and Polio caliper camps • Max Life volunteers help create awareness, manage registration and provide help during the week-long camp where the patients stay till the time they could independently move • Outcomes till date - 1,704 beneficiaries provided artificial limbs and polio calipers in the various camps.
  • 10. Max Life Insurance – Blood Donation Camps and other activities • Blood Donation Camps across the country in various Max Life offices • Joy Of Giving Week – celebrated in October. Third consecutive year of engaging employees • Dariya Dili – Winter clothes collection drive held across NCR offices • Collection drive for clothes, dry ration, utensils for calamity hit places
  • 11. At a glance – Max India Group CSR initiatives Immunisation Health camps Surgeries for underprivileged Permanent Health Centers Artificial limbs & polio caliper camps Disaster relief Health & environment awareness
  • 12. Max Life Insurance – Future Direction Health • Immunisation • Health check-up camps • Artificial limbs and polio calipers • Blood donation • Nutrition Well-being • Financial well-being • Social well-being • Physical well-being • Community well-being
  • 13. Your suggestions abhinav.rahul@maxlifeinsurance.com +91 9810279666