Your SlideShare is downloading. ×
0
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Business Research Methods, 9th ed.Chapter 19
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Business Research Methods, 9th ed.Chapter 19

400

Published on

William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin

William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin

Published in: Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
400
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Business Research Methods William G. Zikmund Chapter 19: Editing and Coding
  • 2. DATA ANALYSIS DATA ENTRY ERROR CHECKING AND VERIFICATION CODING EDITING Stages of Data Analysis
  • 3. Editing • The process of checking and adjusting the data – for omissions – for legibility – for consistency • And readying them for coding and storage
  • 4. Birth Year Recorded by Interviewer • 1873? • 1973 more likely
  • 5. Coding • The process of identifying and assigning a numerical score or other character symbol to previously edited data
  • 6. Editing IN- HOUSE EDITING FIELD EDITING
  • 7. CONSISTENCYCONSISTENCY COMPLETENESSCOMPLETENESS QUESTIONSQUESTIONS ANSWEREDANSWERED OUT OF ORDEROUT OF ORDER Reasons for Editing
  • 8. “I Don’t Know” • Legitimate don’t know • Reluctant don’t know • Confused don’t know
  • 9. Codes • The rules for interpreting, classifying, and recording data in the coding process • The actual numerical or other character symbols
  • 10. 1a. How many years have you been playing tennis on a regular basis? Number of years: __________ b. What is your level of play? Novice . . . . . . . . . . . . . . . -1 Advanced . . . . . . . -4 Lower Intermediate . . . . . -2 Expert . . . . . . . . . -5 Upper Intermediate . . . . . -3 Teaching Pro . . . . -6 c. In the last 12 months, has your level of play improved, remained the same or decreased? Improved. . . . . . . . . . . . . . -1 Decreased. . . . . . . -3 Remained the same . . . . . -2
  • 11. 2a. Do you belong to a club with tennis facilities? Yes . . . . . . . -1 No . . . . . . . -2 b. How many people in your household - including yourself - play tennis? Number who play tennis ___________ 3a. Why do you play tennis? (Please “X” all that apply.) To have fun . . . . . . . . . . -1 To stay fit. . . . . . . . . . . . -2 To be with friends. . . . . . -3 To improve my game . . . -4 To compete. . . . . . . . . . . -5 To win. . . . . . . . . . . . . . . -6 b. In the past 12 months, have you purchased any tennis instructional books or video tapes? Yes . . . . . . . -1 No . . . . . . . -2
  • 12. 4. Please rate each of the following with regard to this flight, if applicable. Excellent Good Fair Poor 1 2 3 4 Courtesy and Treatment from the: Skycap at airport . . . . . . . . . . . . . . Airport Ticket Counter Agent . . . . . Boarding Point (Gate) Agent . . . . . Flight Attendants . . . . . . . . . . . . . . Your Meal or Snack. . . . . . . . . . . . . Beverage Service . . . . . . . . . . . . . . Seat Comfort. . . . . . . . . . . . . . . . . . Carry-On Stowage Space. . . . . . . . Cabin Cleanliness . . . . . . . . . . . . . Video/Stereo Entertainment . . . . . . On-Time Departure . . . . . . . . . . . .
  • 13. “I believe that people judge your success by the kind of car you drive.” Strongly agree 1 Mildly agree 2 Neither agree nor disagree 3 Mildly agree 4 Strongly disagree 5 Strongly agree + 1 Mildly agree +2 Neither agree nor disagree 0 Mildly agree - 1 Strongly disagree - 2
  • 14. Rules for Coding • Categories should be exhaustive • Categories should be mutually exclusive and independent
  • 15. Coding Open-Ended Responses
  • 16. Code Book • Identifies each variable • Provides a variable’s description • Identifies each code name and position on storage medium
  • 17. Data Entry • The process of transforming data from the research project to computers. • Optical scanning systems – Marked-sensed questionnaires
  • 18. Recode • Recoding is the process of using a computer to convert original cods used for raw data to codes that are more suitable for analysis. • Var1 = 8 - Var1
  • 19. Error Checking and Verification • Data cleaning

×