Business Research Methods, 9th ed.Chapter 5

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William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin

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Business Research Methods, 9th ed.Chapter 5

  1. 1. Business Research Methods William G. Zikmund Chapter 5: Ethical Issues in Business Research
  2. 2. Ethical Issues • Philosophical questions • Societal norms • Codes of behavior
  3. 3. Rights and Obligations of the Respondent • The obligation to be truthful • Privacy • Deception • The right to be informed
  4. 4. Rights and Obligations of the Researcher • The purpose of research is research • Objectivity • Misrepresenting research • Protect the right to confidentiality of both subjects and clients • Dissemination of faulty conclusions • Advocacy research
  5. 5. Rights and Obligations of the Client Sponsor (User) • Ethics between buyer and seller • An open relationship with research suppliers • An open relationship with interested parties • Privacy • Commitment to research • Pseudo-pilot studies
  6. 6. Advocacy Research • Research to support a specific legal claim
  7. 7. Pseudo-Pilot Studies • The researcher is told that the study is the first of many in a more comprehensive study

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