Design Portfolio 
Gaurav Abnesh Kulshrestha 
MBA Candidate, IIM Shillong 
July 2013-March 2015: 89% 
Department of Design,...
Associate: UX Designer 
COGNIZANT TECHNOLOGY SOLUTIONS 
June 2012-June 2013 
1 
Major Projects: 
1.Reviewed & Evaluated gl...
PROJECT 1 
2 
Client Vertical: Manufacturing & Logistics 
Duration: 3 Months 
Project Brief: 
•Reviewed & Evaluate global ...
PROJECT 1: HEURISTICS 
3 
Severity Index 
Problem Areas & 
Heuristics Violated 
Web 
Mobile
PROJECT 1: BENCHMARKING 
4 
Competitive Benchmarking with the industry best practices for e-commerce and information shari...
PROJECT 1: IA Restructuring 
5
PROJECT 1: UI DESIGN 
6 
Objective of the New 
Template 
KPIs 
Interaction Notes 
On-Click Actions
PROJECT 2 
7 
Client Vertical: Enterprise Information Management (EIM) 
Duration: 3 Months 
Project Brief: 
•Design Sales ...
PROJECT 2: DESIGN 
8 
Global Dashboards 
Target Audience: US/North America
PROJECT 2: DESIGN 
9 
Other Geographies Covered 
•Germany 
•Canada 
•Ireland
PROJECT 3 
10 
Client Vertical: Life Sciences 
Duration: 1.5 Months 
Project Brief: 
•Conceptualized and designed hospital...
PROJECT 4 
11 
Client Vertical: Consumer Goods 
Duration: 3 Weeks 
Project Brief: 
•Designed a goal setting application ac...
PROJECT 4 
12 
iPad Screens
JUNOS SPACE UX TOOLKITA UX GUIDELINE AND RESOURCE LIBRARY FOR DEVELOPERSMentors: Mr. Pradeep Joseph, Design ManagerMs. Ras...
NEED 
2 
• 
DesignanddevelopmentofawebbasedtoolkittoaccompanytheexistingplatformJunosSpace.Itwasdesignedtoguidethedevelope...
3 
UX TOOLKIT 
Interface Design 
Formulating Guidelines 
PARALLEL PROCESSES
4 
ExtensivestudyofthePlatform 
Studyingtheexistingstyleguide 
Makingacomprehensivelistofallthecomponentsoftheapplications...
5 
Documentationreviewedbyagroupofdesigners,developersandprojectmanagers. 
Reviewsgatheredandupdatedviathreestageiteration...
INTERFACE DESIGN: Sketches 
6
INTERFACE DESIGN: Sketches 
7
INTERFACE DESIGN: Card Sorting 
8 
Cardsortingwasdonetocategorizeallthedocumentedcomponents. 
Thesessioninvolved3designers...
INTERFACE DESIGN: Initial IA 
9 
TheInitialIAwasformulatedtokickstarttheInterfacedesignofthetoolkit.
INTERFACE DESIGN: Wireframes 
10
INTERFACE DESIGN: Concept UIs 
11
FINAL PRODUCT 
12
Gauravwasinvolvedintheinitialbrainstorming,conceptualization, prototypingandfinalimplementationofthetoolkit.Gauravexhibite...
Augmenting retail shopper experience through interaction design for non-prepackaged goods 
Collaborators: 
Prof. Pradeep Y...
AIM 
2 
User’sperspective: 
Todesignanimprovedtransactionexperienceformakingbuyingofnon- prepackagedgoodsinretailenvironme...
KEY ASPECTS 
3 
• 
Presentsystemsnotaimedatnon-prepackagedgoods. 
• 
Customersarelesscompliantwithtechnology. 
• 
Trustspl...
FIELD STUDY 
4 
10 stores; divided into four categories, Hypermarts, Superstores, Departmental 
Shops, and Grocery Shops. ...
PROBLEM ANALYSIS 
5 
Type I 
Type II 
Type III 
Type IV 
Organized Retail 
Single Store Players 
Big Bazaar, Vishal 
Relia...
ACTIVITY DIAGRAM 
6
INFERENCES 
7 
• 
Want to pick items themselves 
• 
Prefer buying items having standard price or quantity 
• 
Shopping is ...
DESIGN ATTRIBUTES 
8 
• 
To reduce transaction time 
• 
To promote freedom of choice as per Indian consumer habits 
• 
To ...
SYSTEM CONCEPTS 
9 
Final System Cycle
DESIGN INTERVENTIONS 
10 
Exits 
Security Check 
Billing 
Shopping Activity 
Takes Trolley/Basket 
Enters 
Prepackaged 
No...
HAND DEVICE: Conceptualization 
11
HAND DEVICE: Form Explorations 
12
DESIGN SOLUTION I & II 
• 
Easy integration with payment and other store components 
• 
Hands free option/ Flexibility 
• ...
DESIGN SOLUTION III 
14 
• 
Secure transaction: Only after confirmation from the user, items go in the basket 
• 
Flexibil...
HAND DEVICE: Interface Design 
15
HAND DEVICE: Interface Design 
16
FLOOR INFRASTRUCTURE 
17 
Counter machine 
For weight >4 kg user could use these machines to weigh the selected items. 
Ma...
DELIVERABLES: 3D Environment 
18 
• 
Hand Device is given 
• 
Prepackaged section: scanning of tags 
• 
Non-prepackaged se...
DELIVERABLES: Prototypes 
19 
Mockups 
Demonstration
20 
TRANSACTION TIME 
Old Layout 
New Layout 
New Layout 
Old Layout
21 
TRANSACTION TIME
22 
KEY ADVANTAGES 
Transactiontimereduced 
•Non-prepackagedsection:Removinglabelprintingscaleascustomersareweighingtheirg...
PICK CHOOSE EXPERIENCE 
An Apparel Store Installation 
Collaborators: 
Asst. Prof. KeyurSorathia 
Kanupriya 
PareshJoshi 
...
OBJECTIVES 
2 
• 
Identifythekeytechnologicaltrendsdrivingchangeinapparelretailing. 
• 
Creatingaflexiblein-storeenvironme...
BACKGROUND STUDY 
3
MIND MAP 
4
KEY ASPECTS 
5 
Retail experience 
customer- centric approach 
dynamic use of space 
unparalleled experience 
simplicity a...
INITIAL IDEAS 
6
FINAL CONCEPT 
7
INSTALLATION MODEL 
8
PROTYPING 
9 
ArduinoCircuit 
Flash Interface
INSTALLATION 
10
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Gaurav portfolio

  1. 1. Design Portfolio Gaurav Abnesh Kulshrestha MBA Candidate, IIM Shillong July 2013-March 2015: 89% Department of Design, IIT Guwahati July 2008-May 12: 84.9% Class Xll(CBSE 2008): 86.2% Class X (CBSE 2006): 87.8% Areas Of Interest: User Experience Design Human Computer Interaction Usability Engineering Tangible User Interfaces Design Research and Visualization
  2. 2. Associate: UX Designer COGNIZANT TECHNOLOGY SOLUTIONS June 2012-June 2013 1 Major Projects: 1.Reviewed & Evaluated global website and e- commerce channels for a Manlogclient using competitive benchmarking & usability metrics, developed new task-flows & templates and a Usability Test Plan 2.Designed Sales & Activities Dashboards for Senior Management of diverse geographies for a Life- sciences client 3.Conceptualized and designed hospital automation platform for a Life-sciences client 4.Designed a goal setting application across devices for a Consumer Goods client based on Responsive Web Design Principles
  3. 3. PROJECT 1 2 Client Vertical: Manufacturing & Logistics Duration: 3 Months Project Brief: •Reviewed & Evaluate global website and e-commerce channels for a Fortune Top 100 client using competitive benchmarking & usability metrics •Developed new task-flows & templates for web and mobile devices •Come up with Usability Test Plan covering all major task flows (Testing to be done in client location) Review •Heuristic Evaluation •Competitive Benchmarking Design •Restructuring Information Architecture •New Templates Testing •Usability Test Plan Methodology Followed
  4. 4. PROJECT 1: HEURISTICS 3 Severity Index Problem Areas & Heuristics Violated Web Mobile
  5. 5. PROJECT 1: BENCHMARKING 4 Competitive Benchmarking with the industry best practices for e-commerce and information sharing platforms
  6. 6. PROJECT 1: IA Restructuring 5
  7. 7. PROJECT 1: UI DESIGN 6 Objective of the New Template KPIs Interaction Notes On-Click Actions
  8. 8. PROJECT 2 7 Client Vertical: Enterprise Information Management (EIM) Duration: 3 Months Project Brief: •Design Sales & Activities Dashboards for Senior Management of diverse geographies for a Life- sciences client (Fortune Top 100), covering Performance Summary, Heat Maps and Competitive Analysis for different KPIs •Device/Platform: iPad 2/3 Review •Existing Reporting Mechanisms •Heuristic Evaluation Design •Understanding Device Capabilities •Designing Dashboards Testing •Language Interchangeability Effect on UI Methodology Followed
  9. 9. PROJECT 2: DESIGN 8 Global Dashboards Target Audience: US/North America
  10. 10. PROJECT 2: DESIGN 9 Other Geographies Covered •Germany •Canada •Ireland
  11. 11. PROJECT 3 10 Client Vertical: Life Sciences Duration: 1.5 Months Project Brief: •Conceptualized and designed hospital automation platform for a Life-sciences client that covered the entire patient intake to prescription delivery process though an iPad Wireframes
  12. 12. PROJECT 4 11 Client Vertical: Consumer Goods Duration: 3 Weeks Project Brief: •Designed a goal setting application across devices for a Consumer Goods client based on Responsive Web Design Principles, which enabled Management to set Role Specific Goals & Targets, Track & Update Progress and View it in a Dashboard •Target Devices: iPhones/iPads iPhone Screens
  13. 13. PROJECT 4 12 iPad Screens
  14. 14. JUNOS SPACE UX TOOLKITA UX GUIDELINE AND RESOURCE LIBRARY FOR DEVELOPERSMentors: Mr. Pradeep Joseph, Design ManagerMs. RashmiSingh, Interaction DesignerSummer InternshipMay 2011-July 2011 1
  15. 15. NEED 2 • DesignanddevelopmentofawebbasedtoolkittoaccompanytheexistingplatformJunosSpace.Itwasdesignedtoguidethedevelopers,andhelpensurethattheapplicationsfollowessentialUXguidelinesandareconsistent. • Theexistingstyleguidehadconcentrateinformationandwasgoodenoughforinternaldevelopersbutforoutsidedevelopercommunitiesdetailedguidelineswereneededsoastohaveconsistentapplicationsontheplatformacrosstheglobe.
  16. 16. 3 UX TOOLKIT Interface Design Formulating Guidelines PARALLEL PROCESSES
  17. 17. 4 ExtensivestudyofthePlatform Studyingtheexistingstyleguide Makingacomprehensivelistofallthecomponentsoftheapplications Identifyinganddocumentingconsistencies BACKGROUND
  18. 18. 5 Documentationreviewedbyagroupofdesigners,developersandprojectmanagers. Reviewsgatheredandupdatedviathreestageiterationofguidelines. Finallytestedwithdevelopersanddesigners. UX GUIDELINES
  19. 19. INTERFACE DESIGN: Sketches 6
  20. 20. INTERFACE DESIGN: Sketches 7
  21. 21. INTERFACE DESIGN: Card Sorting 8 Cardsortingwasdonetocategorizeallthedocumentedcomponents. Thesessioninvolved3designers,2developersandaprojectmanager.
  22. 22. INTERFACE DESIGN: Initial IA 9 TheInitialIAwasformulatedtokickstarttheInterfacedesignofthetoolkit.
  23. 23. INTERFACE DESIGN: Wireframes 10
  24. 24. INTERFACE DESIGN: Concept UIs 11
  25. 25. FINAL PRODUCT 12
  26. 26. Gauravwasinvolvedintheinitialbrainstorming,conceptualization, prototypingandfinalimplementationofthetoolkit.Gauravexhibitedexcellentskillsofprofessionalismthroughouthisinternshiptenure.Hewenttheextramiletocompletetheworkontimeandhasleftapositiveimpressionontheteamasawhole. -Mr.PradeepJosephUXDesignManagerJuniperNetworks RECOMMENDATION 13
  27. 27. Augmenting retail shopper experience through interaction design for non-prepackaged goods Collaborators: Prof. Pradeep Yammiyavar Kanupriya Bachelor Thesis Project August 2011-April 2012 1 Search Selection Packaging Payment
  28. 28. AIM 2 User’sperspective: Todesignanimprovedtransactionexperienceformakingbuyingofnon- prepackagedgoodsinretailenvironmenthasslefreeandenhanceshoppingexperiencesintermsofusabilityvectors(Effective,Efficient,Errorfree,EasyandEnjoyable) Retailersperspective: Decreasingtransactiontimepercustomertherebyincreasingfootfalls
  29. 29. KEY ASPECTS 3 • Presentsystemsnotaimedatnon-prepackagedgoods. • Customersarelesscompliantwithtechnology. • Trustsplaymajorroleinestablishingloyaltytowardsaparticularstore. • Purchasingbecomingmoreofaonce-a-weekaffair,ratherthanfrequentvisitstotheneighborhood. • Customersliketoseeandfeeltheproductonshopshelfandmakecomparisonswithotherproductsbeforemakingapurchase.
  30. 30. FIELD STUDY 4 10 stores; divided into four categories, Hypermarts, Superstores, Departmental Shops, and Grocery Shops. Interviewed Customers, Store owners, employees and managers Observed Footfalls, Transaction times per customer, Information Channels for customers, Technologies and Techniques employed by retailers
  31. 31. PROBLEM ANALYSIS 5 Type I Type II Type III Type IV Organized Retail Single Store Players Big Bazaar, Vishal Reliance Fresh, Easy Day, HUB Departmental Stores Grocery Stores Problems Transaction Time Yes Yes Yes Yes Pilferage Yes Yes No No Trolley Yes Yes No No Space for movement Yes Yes Partially Rarely Stocks get wrongly placed Yes Yes No No Inventory Tracking Yes Yes Partially No Others Queues, Customer service gets effected, Increased Pilferage Queues, Customer service gets effected Multiple Billings, Monetary Change, More manpower required during rush hours Simultaneous multiple calculations, Monetary Change
  32. 32. ACTIVITY DIAGRAM 6
  33. 33. INFERENCES 7 • Want to pick items themselves • Prefer buying items having standard price or quantity • Shopping is more of a family affair • More information is desired for making purchase decisions • Change in outlook regarding mobiles, credit cards and e-banking • Less space for movement due to number of trolleys during rush hours • Stocks getting wrongly placed and pilferage were main concern areas for retailers
  34. 34. DESIGN ATTRIBUTES 8 • To reduce transaction time • To promote freedom of choice as per Indian consumer habits • To reduce manual effort in packaging of non-standard quantity and contents • To discourage shop-lifting and prevent pilferage • To integrate everyday transaction process with technology • To provide customers with information such as price, quality, etc. and aid purchase decisions
  35. 35. SYSTEM CONCEPTS 9 Final System Cycle
  36. 36. DESIGN INTERVENTIONS 10 Exits Security Check Billing Shopping Activity Takes Trolley/Basket Enters Prepackaged Non Prepackaged Device for customer Counter Machine Self take away counter Shelf tags and Sectional Counters Hand Device • Payment • Weight measurement • Item recognition • Shopping assistance Floor Infrastructure • Shelf tags • Sectional counters • Counter machine • Take away Zone
  37. 37. HAND DEVICE: Conceptualization 11
  38. 38. HAND DEVICE: Form Explorations 12
  39. 39. DESIGN SOLUTION I & II • Easy integration with payment and other store components • Hands free option/ Flexibility • Operational within the store perimeter 13 Velcro/RubberBand Weighing Mechanism Tag Reader Screen WeighingMechanism Support formobile device Grip • Greater scope of integration with mobile devices • Flexibility for shoppers • Ergonomic grip
  40. 40. DESIGN SOLUTION III 14 • Secure transaction: Only after confirmation from the user, items go in the basket • Flexibility: Hand device can be rotated to be viewed from any angle • Raised periphery: Prevents goods from rolling/ falling outside and helps in easy stacking Rotating Platform RaisedPeriphery Hand DeviceDock Weighing Platform
  41. 41. HAND DEVICE: Interface Design 15
  42. 42. HAND DEVICE: Interface Design 16
  43. 43. FLOOR INFRASTRUCTURE 17 Counter machine For weight >4 kg user could use these machines to weigh the selected items. Master Controller in small storescould have charging points for the hand device Takeaway Zoneuse hand device as a key to unlock the box and take the items
  44. 44. DELIVERABLES: 3D Environment 18 • Hand Device is given • Prepackaged section: scanning of tags • Non-prepackaged section: weighing of goods • Counter machine: for heavy items • Sectional counters: basket handover • Master controllers: for payment • Takeaway zone: Use device as key after payment
  45. 45. DELIVERABLES: Prototypes 19 Mockups Demonstration
  46. 46. 20 TRANSACTION TIME Old Layout New Layout New Layout Old Layout
  47. 47. 21 TRANSACTION TIME
  48. 48. 22 KEY ADVANTAGES Transactiontimereduced •Non-prepackagedsection:Removinglabelprintingscaleascustomersareweighingtheirgoodsthemselves •Reducingqueuewaitingtimeatbillingcounter:listisalreadyprepared,eliminatingscanningofitems Customereffort •Customerdoesnothavetocarrythegoodsfromonesectiontoanother •Providingcompleteinformationthroughthedevice Freedomofchoice •Customercanedit/removeitemsfromhislistthroughdevice •Canshopwithfixedamountorquantity •Addthebilltocustomers’account(khatasystem) Securityaspects •InventoryTracking •Alarmsystemtoensuredevicecannotbetakenoutsidethestore •Purchaseditemscanbetakenwiththedeviceaskeyonlywhenthepaymentisreceived
  49. 49. PICK CHOOSE EXPERIENCE An Apparel Store Installation Collaborators: Asst. Prof. KeyurSorathia Kanupriya PareshJoshi Interactive Communication Project January 2011-April 2011 1
  50. 50. OBJECTIVES 2 • Identifythekeytechnologicaltrendsdrivingchangeinapparelretailing. • Creatingaflexiblein-storeenvironmentthroughdesigninstallation, ensuringthateachvisitwillfeellikeabrandnewexperience. • Empowercustomersbyprovidingthemwithinteractivetoolsneededtomakeaninformedpurchasedecision.
  51. 51. BACKGROUND STUDY 3
  52. 52. MIND MAP 4
  53. 53. KEY ASPECTS 5 Retail experience customer- centric approach dynamic use of space unparalleled experience simplicity and ease of use likeminded products and services into retail environments assistive technologies
  54. 54. INITIAL IDEAS 6
  55. 55. FINAL CONCEPT 7
  56. 56. INSTALLATION MODEL 8
  57. 57. PROTYPING 9 ArduinoCircuit Flash Interface
  58. 58. INSTALLATION 10

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