IMPACT OF SOCIAL MEDIA ON MARKETING Name: Jyoti Singh Class: MBA (e- business) 4th Semester
SOCIAL MEDIASocial media has offered people a voicewhich includes web-based andmobile technologies used to turn communication intointeractive dialogue.Social media connects us with like-minded byallowing them to become our "friends," which meansthat a link to their profile shows up on our profile andvice versa. Thus, name and organization’s image willappear on pages throughout the site if we build upenough friends.Often, people find new via tags or special interestgroups or they invite their existing contacts who aremembers of the social networking site.It has helped us reunite with old grade school and
REPUTATION AGGREGATOR: DatabasesTYPES OF SOCIAL MEDIAallowing users to search the content(Google, yahoo) BLOGS: Online multimedia diaries orjournals with frequent updating inchronological order on web page((Bloggers) ONLINE COMMUNITIES: Sites offeringprofessional or user content & allowingmembers to upload contents(YouTube, Flicker, Wikipedia) SOCIAL NETWORKS: Associations ofinternet users for social connection(Facebook, Myspace, Linkedin)
MARKETING BEFORE SOCIAL MEDIA
First generation sites: only let users manage friends’ lists. EVOLUTION OF SOCIALThere are mainly flat, single entry lists by schools orclasses you attended. Examples: Classmates.com MEDIASecond generation sites: can be seen as the first socialnetworks. They are centered around an individual and hisfriends, and friends of friends : they follow the 6 degreesrule. Examples: LinkedInThird generation sites: could represent the first socialmedia sites. They allow multi-dimensionalconnections, real conversations between users.Examples: FacebookFourth generation sites: They would represent socialmedia sites that facilitate face-to-face meetings. Theyallow people to come together off-line around commoninterests, building real communities and friends in the realworld. Examples: Match.com
EARLY Based Communities OF Online Text PIONEERS -USENET(1979) MEDIA SOCIAL - Bullentin Board Systems(1979) Online Services (early to mid1980s) -CompuServices (1980) -AOL (1983) -Genie (1985) Internet relay Chat (1988) - ICQ (mid 1990s) First Social Network -Dating Sites -Online Forums
OTHER TYPES OF SOCIAL NETWORKS Niche social networks: - Photobucket (2003) - Flicker (2004) - Youtube (2005) Social news and bookmarking: - Delicious (2003) - Digg (2004) Real time updates: - Twitter (2006) - Posterous (2009)
CONCERNS & CRITICISM OF THE SOCIAL MEDIA EVOLUTION An social media has evolved & grown in popularity , multiple concerns have emerged regarding the technology. -social media stalkers -child predators -privacy concerns -security issues
1.SOCIAL MEDIA Advertising TODAY 2. Market research/ product research 3. Public relations
SOCIAL MEDIA TODAY: ADVERTISING Burger King’s Facebook humor DunkinDonuts’ Facebook/Twitter network Goodwill hunting for shopping
SOCIAL MEDIA TODAY: MARKET/PRODUCT RESEARCH “My Starbucks idea” & “ideas in Action” Cadbury’s Wispa re-launch Kellogg’s new product research
SOCIAL MEDIA TODAY: PUBLIC RELATIONDell’s image turnaroundSyFy blogger relationsFord putting out a PR fire
BUSINESS PROMOTION WITH SOCIAL MEDIA • Set up a Website • Link building Reputation • Advertising & Social Networking • Blogging & Updation • Content Optimization • Target Area & Age Groups • Business Integration
Accessible by Mobile, Application, or Website.Social Platforms can be updated and used on a CURRENT STATE OFfrequent basis.BecauseSOCIALspeed of Social Media of the MEDIAconsumptions has rapidly increased, platformsare visible in multiple locations.Trending in Social Media has defined ourculture. What was once a platform that kept usengaged for hours now keeps us notified andup to speed in just a few seconds.To become more beneficial for advertisingcampaigns.The goal should be to keep users engaged forlongerperiods of time.
SOCIAL MEDIA OUTLETSSocial networking websites and blogs: allow individuals tointeract with one another and build relationships. Whenproducts or companies join those sites, people can interactwith the product or company. That interaction feelspersonal to users because of their previous experienceswith social networking site interactions. This allowsindividual followers to “retweet” or “repost” commentsmade by the product being promoted. By repeating themessage, all of the users connections are able to see themessage, therefore reaching more people.Cell phones: usage has also become a benefit for socialmedia marketing. Today, many cell phones have socialnetworking capabilities: individuals are notified of anyhappenings on social networking sites through their cellphones, in real-time. This constant connection to social
FUTURE OF SOCIAL MEDIAAs the future of Social Media and the value ofSocial Platforms continues to unfold, we willsee many advancements in targetedplatforms.Social media really is nothing new; changingis the mediums in which it occurs and ourability to engage with these mediums.Expansion of these practices will start toencroach on traditional marketingcampaigns, infiltrating subway billboards, andbecome more prominent on Search Engineresult.
Social Media Evolving BusinessesSOCIAL MEDIA EVOLVING 91% incorporated social media into corporate culture BUSINESS 80% stressed importance of social networking to employees 56% reported “very important” to business / marketing strategy Today… 83% uses at least one social media tool 50% has a corporate blog 57% using for recruitment
PHYSICAL TECHNOLOGYRFID:Is a identification technology that can storemass amount of data which capturesconsumers’ behavior as well as locationCombining information from RFID with web3.0 would give the opportunity to provideadvanced services.
Here’s how to drive traffic to the site and obtain leads onHOW TO DERIVE TRAFFICthese threemajor social networking sites: TO THE SITE1.LinkedIn: For this site, company needs to pick aneffective, relevant keyword to implement in their profile.The keyword should be relative to the mainservices/products. Once they have determined whatkeyword to use, there are 5 areas you need to insert thekeyword in the profile.2.Twitter: In order to drive traffic to the site and receive keyleads, there are three things, need to keep in mind. First,we should constantly be adding friends to the profile. Next,we should always remove the friends who don’t follow youback, because they are just taking up space on our profileand are wasting our time. Lastly, it is essential to alwaysinteract with and engage our followers.3.Facebook: Create ads to entice and engage users. Thebest thing about these ads is that we can customize themfor specific audiences. It allows us to target users based
HOW IT HELPS USLinked In: If you’re a professional, you absolutely must have anup-to-dateprofile on LinkedIn. It’s the number one professional networkingwebsite in the world, and can display your resume, workexperience, special skills and licenses, as well asrecommendations from people you’ve worked with in the past. Facebook: Once the realm of sex-driven collegestudents, Facebook has quickly become as much a business toolas a social networking site. It has almost one billion users and isone of the top two largest platforms for promoting yourself oryour business. Twitter: Twitter can be a great asset, especially formarketing, public relations and freelance professionals. Manyemployers want to see that you are familiar with Twitter so youcan use it to help them promote their business. YouTube: If you want to get a message out, there are few waysbetter than using a YouTube video to do it. If you can upload and
FINDINGSThrough social networkingsites, products/companies can haveconversations and interactions with individualfollowers.This personal interaction can instill a feelingof loyalty into followers and potential customers.Also, by choosing whom to follow on thesesites, products can reach a very narrow targetaudience.Social media helps to expand the reach of ourmessages and has a tremendous impact on thenumber of impressions that are generated for PRstories.Facebook, Twitter and social networks are