Growing
the TYPO3
Community in
North America

Patrick Gaumond and Marc Infield
           T3CON Dallas 2010
Facts:
Québec city is 400 years old
                                            Québec City
We talk « français » up here
A...
Did I told you I love my city ?
●   8 years old
●   90 people
●   15 working in the Web Team
●   9 TYPO3 Certified Integrators
●   Doing mainly TYPO3 but ...
TYPO3 in Québec – 101




<disclaimer>I am not be able to do
the same for Canada...</disclaimer>
How did it all started?
In 2003...

●   No CMSmatrix
●   No leader
●   MS solution: MCMS
●   Oracle: Stellent
Almost revolutionnary




                ...in 2003
T3BOARD – January 2004




Kasper in Québec – October 2004
Multiplication...
            Hundreds of sites
            Other schools and universities




            Hundreds of ...
Government and education
       ecosystems
Raising awareness
        Local activities

● User group
● Tutorial days
● Thematic activities

Be aware that this takes t...
Generic tips and tricks
Know your audience
●   Comm vs. Techies
●   Decision makers vs   «  doers  »
● Know their business
● Have a look at their
...
Demos
Forbiden
zone: BE as
an Admin

Use anecdotes,
funny and/or
interesting
stories
Demo   (cnt')

● TYPO3 is a solution,
  not only a product
● Beware of our tendency

  to use technical
  bable...
● Know ...
Insurance and insecurities

         ● Past acquisitions
         ● Big names


         ● Security team


         ● Comp...
TYPO3 future in Québec?

● Sunny with few
  clouds
● Accessibility


  is getting
  attention
● typo3quebec.ca
Few ideas for USA ?

● Get a « en_us » langage
● Go local


● Put efforts on a « truly »

  english version
● Participate ...
Growing  the TYPO3 Community in North America
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Growing the TYPO3 Community in North America

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For over 7 years, TYPO3 adoption in the province of Québec has been exponential. How did that happen and why?
The talk consisted of stories from the trenches, tips and tricks, and lessons learned.

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Growing the TYPO3 Community in North America

  1. 1. Growing the TYPO3 Community in North America Patrick Gaumond and Marc Infield T3CON Dallas 2010
  2. 2. Facts: Québec city is 400 years old Québec City We talk « français » up here About 500 000 people Québec city is the 1600 miles capital of the province (7 M people) Dallas
  3. 3. Did I told you I love my city ?
  4. 4. ● 8 years old ● 90 people ● 15 working in the Web Team ● 9 TYPO3 Certified Integrators ● Doing mainly TYPO3 but also Cake PHP and Penthao (BI) To quote Ingo's signature: « I do TYPO3 all day »
  5. 5. TYPO3 in Québec – 101 <disclaimer>I am not be able to do the same for Canada...</disclaimer>
  6. 6. How did it all started?
  7. 7. In 2003... ● No CMSmatrix ● No leader ● MS solution: MCMS ● Oracle: Stellent
  8. 8. Almost revolutionnary ...in 2003
  9. 9. T3BOARD – January 2004 Kasper in Québec – October 2004
  10. 10. Multiplication...  Hundreds of sites  Other schools and universities  Hundreds of sites  Supported platform  Health agencies standard What made it work ?
  11. 11. Government and education ecosystems
  12. 12. Raising awareness Local activities ● User group ● Tutorial days ● Thematic activities Be aware that this takes time... ROI isn't instantly visible.
  13. 13. Generic tips and tricks
  14. 14. Know your audience ● Comm vs. Techies ● Decision makers vs «  doers  » ● Know their business ● Have a look at their current website
  15. 15. Demos Forbiden zone: BE as an Admin Use anecdotes, funny and/or interesting stories
  16. 16. Demo (cnt') ● TYPO3 is a solution, not only a product ● Beware of our tendency to use technical bable... ● Know TYPO3 strenghts
  17. 17. Insurance and insecurities ● Past acquisitions ● Big names ● Security team ● Competitors are your friends ● Less than 1% failure or TYPO3 abandon
  18. 18. TYPO3 future in Québec? ● Sunny with few clouds ● Accessibility is getting attention ● typo3quebec.ca
  19. 19. Few ideas for USA ? ● Get a « en_us » langage ● Go local ● Put efforts on a « truly » english version ● Participate in book writing, revision and TYPO3 DocTeam

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